Wix Shopify Integration: How to Sell Shopify Products on Wix

Wix Shopify integration means keeping your website on Wix while Shopify handles the products, cart, payments and orders behind it. The usual way to connect them is Shopify's Buy Button sales channel: you create a button or product widget in Shopify, copy its embed code and paste it into an embed element on your Wix page. It suits brands that love their Wix design and sell a modest range of products, but it is not a full merge of the two platforms.

Below we cover how the setup works step by step, where it shines, where it falls short and when you are better off moving the whole store to one platform.

Why connect Wix and Shopify at all

Wix and Shopify are both capable website builders, but people tend to choose them for different reasons. Wix is known for flexible visual editing: you drag elements anywhere on the page and see the result straight away. Shopify is built around commerce first: product variants, inventory, tax settings, shipping rules, discounts, order management and a large app store for selling.

Some businesses end up with a Wix site they are happy with and a growing need for proper ecommerce. Rebuilding the whole site on Shopify can feel like a big step. Embedding Shopify products into Wix lets you keep the existing site and add Shopify's selling tools to it.

What you gain

• Keep your design. Your pages, layout and content stay on Wix.
• Shopify's commerce engine. Products, stock, discounts, payments and orders are all managed in the Shopify admin.
• One product catalog for several channels. The same Shopify products can also be sold through other sales channels Shopify supports.
• A trusted checkout. Payment is handled by Shopify's checkout rather than a custom form on your site.

How to integrate Wix and Shopify, step by step

1. Set up your Shopify store

Create a Shopify account, add your products with images, prices, variants and stock levels, and set up payments, shipping and taxes. Use a payment provider that is supported in your country, because Buy Buttons depend on it. Do a test order inside Shopify before you connect anything.

2. Prepare the Wix page

Decide where products will appear on your Wix site. A single product can sit inside a landing page. A collection works better on its own shop page. Leave enough space in the layout, because embedded widgets have their own width and height.

3. Add the Buy Button sales channel in Shopify

In the Shopify admin, add the Buy Button channel from the Shopify App Store. According to Shopify's Buy Button documentation, the channel is included in all Shopify subscription plans. Create a button for a single product or a whole collection.

4. Customize and copy the code

Choose the layout, button text, colors and fonts so the widget matches your Wix design. Decide whether a click should open a product detail view, add straight to a cart or go directly to checkout. When you are happy, copy the generated embed code.

5. Embed the code in Wix

In the Wix editor, add an embed element (Wix calls it an embedded HTML or custom code widget) and paste in the Shopify code. Wix explains the current menu path in its help article on embedding a site or a widget. Resize the element so the product and cart display fully on both desktop and mobile.

6. Test and publish

Preview the page, add products to the cart, change quantities and complete a test purchase. Check the mobile version separately, because embedded widgets often need different sizing on small screens. When everything works, publish the site.

Limitations to know before you start

The Buy Button route is practical, but it is a bridge between two systems, not a single platform. These are the points that most often catch people out:

• Products live only in Shopify. Any change to price, stock or descriptions happens in the Shopify admin. Editing the Wix page does not change the product.
• Two subscriptions. You pay for a Wix plan to run the site and a Shopify plan to sell. Factor both into your running costs.
• Weaker product SEO. Embedded widgets are loaded by script, so product details may not be indexed as well as a native product page. Category and product pages that rank in search are harder to build this way.
• Limited theming. You can style the widget, but not every part of the cart and checkout will match your Wix design exactly.
• Customer accounts are split. Site members on Wix and customers in Shopify are separate lists.
• Analytics take setup. Tracking a visitor from a Wix page through to a Shopify order needs careful configuration of your analytics and ad pixels.
• Do not mix with a Shopify online store. Shopify advises against placing Buy Buttons on its own online store pages, so keep them for external sites such as Wix.

Best practices for a smooth setup

Plan the shopping flow first

Sketch how a visitor goes from landing page to paid order. Decide which pages carry products, whether you need a cart or a direct checkout, and how people get back to browsing. This prevents a patchwork of widgets later.

Keep the brand consistent

Match fonts, button colors and corner styles between the Wix page and the Shopify widget. Small mismatches make a checkout feel less trustworthy.

Design for mobile first

Most shoppers browse on phones. Test the embedded widget on several screen sizes and adjust its container in the Wix mobile editor.

Keep the catalog simple

Buy Buttons work best with a focused range: a few hero products, a single collection or a limited drop. Large catalogs with filters and search belong on a full store.

Set up tracking from day one

Connect analytics and advertising pixels on both platforms before launch, and test that a purchase is recorded once, not twice or not at all.

Wix Stores, Wix with Buy Button or a full Shopify store

What drives the cost

Instead of a single price, think about the parts you are paying for: the Wix plan, the Shopify plan, payment processing charges, any paid apps, and the time to design, embed and test the widgets. If you bring in a developer, the number of products, the amount of custom styling and the tracking setup are what move the effort up or down. Check both platforms' pricing pages for current plans before you commit.

When to move to one platform instead

The integration is a good stepping stone, but it has a ceiling. Consider moving the whole store when:

• Your catalog grows beyond a handful of products or needs filters and search.
• Product pages need to rank in search on their own.
• You want one customer list, one set of analytics and one place to edit everything.
• You need features such as subscriptions, bundles, wholesale pricing or multiple currencies.
• Your team spends more time keeping two systems aligned than selling.

A full Shopify build, or a headless commerce setup if design freedom is the priority, removes the split. Our EGO Sustainable case study shows a bilingual Shopify store for a GCC athleisure label selling across five markets. Planning the move carefully with a site migration keeps your existing search rankings and URLs intact.

If you want help deciding whether to embed Shopify into Wix or move to a single store, Codeeo's Shopify developers can review your catalog and goals. A platform fit review is a quick way to test the options.