Services · Mobile app development · CRM software
Codeeo handles CRM software development Riyadh teams can actually run their sales on: account records, pipelines, tender tracking, approvals and a mobile app for people in the field. The capital is where ministries, giga project owners and regional headquarters buy, so deals tend to be large, slow and political. A CRM shaped around that reality keeps every stakeholder, document and next step visible, instead of locked in one salesperson's phone.
Part of our team of 80+ works from Riyadh, alongside colleagues in Dubai and Karachi, so discovery workshops and user training can happen in your office rather than only on video calls.
200+ companies servedFrom a first store to an ADX listed developer
What a Riyadh CRM usually needs
Selling in Riyadh often means one opportunity touches a procurement committee, a technical evaluator, a finance approver and a sponsor at director level. A deal can sit quiet for months, then move in a week when a budget is released. Generic CRM screens built for quick retail sales handle this badly.
We start from the way your team really qualifies, proposes and closes, then build the records, stages and reports around it. Arabic and English are treated as equals from day one, because most Riyadh sales floors mix Saudi account managers with expatriate specialists, and clients expect proposals in whichever language their committee reads. Below are the parts we most often include for companies based in the capital. You choose which belong in the first release and which can wait for the second.
A good first release is usually small: accounts, contacts, one or two pipelines and the mobile app. Approvals, renewals and group reporting tend to follow once the team trusts the basics and has started logging activity every day.
Parent and child accounts for holding groups, government entities and their agencies, with each department, branch or project company held as its own record. Contacts, contracts and open deals roll up to the parent, so a key account manager sees the full relationship before a renewal meeting.
One view of every relationship inside a large organisation.
A dedicated pipeline for public and private tenders with stages such as notice spotted, documents purchased, clarifications, submission and award. Deadlines, bid bonds and responsible owners sit on each record. Tenders published on Etimad are logged by your team, with links and dates, rather than lost in email.
No tender deadline depends on someone's memory.
For each opportunity, record who decides, who evaluates, who blocks and who sponsors. Notes on meetings, preferred language and last contact sit beside each name. When a sales manager leaves, the map stays with the company.
Relationships belong to the business, not one person.
Quotes above a set margin or discount route to the right manager for approval inside the CRM, with comments and a time stamp. Approved proposals are generated in Arabic, English or both from templates you control.
Faster approvals with a clear audit trail.
Saudi and expatriate staff work side by side in most Riyadh offices. Every screen works in Arabic with right to left layout and in English, and company names can be stored in both scripts so searches find the account either way.
Every user works in the language they think in.
A phone app for account managers moving between Olaya, the King Abdullah Financial District and client sites across the city. Check in to meetings, log notes by voice, update stages and see the next three actions without opening a laptop.
Meeting notes captured on the day, not at month end.
Companies that moved a regional headquarters to Riyadh often report into a global CRM. We build dashboards for local leadership and an export or API feed in the shape group headquarters expects, so the Saudi team is not keying the same deal twice.
Local detail for Riyadh, clean numbers for head office.
Service contracts, licences and framework agreements carry renewal dates, notice periods and owner reminders. The CRM opens a renewal opportunity well ahead of expiry, giving your team time to prepare before the client's budget cycle closes.
Renewals planned months ahead instead of chased late.
Riyadh hosts a steady calendar of trade shows, conferences and government industry days. Badge scans, business card photos and website enquiries land in one lead queue, tagged by source and assigned by sector or territory within minutes. Duplicates are matched against existing accounts, so a returning prospect is not treated as a stranger.
Event leads followed up while the conversation is still fresh.
Sales, pre-sales, finance and management see only what their role needs. Every view, export and change to a sensitive record is logged, which helps when a government client asks how their information is handled.
Clear answers when clients ask who can see their data.
Who this is for
Riyadh has thousands of businesses running sales from spreadsheets, WhatsApp groups or a packaged CRM bought years ago and barely configured. Not all of them need custom software. These four situations are where a CRM built around your process repays the effort, and where we usually recommend it over another licence.
If your situation is not here, the discovery conversation is still worth having. Sometimes the right outcome is a better configured version of the tool you already pay for, and we will say so.
If most of your revenue comes from ministries, authorities or the large companies that deliver Vision 2030 programmes, your pipeline is mostly tenders, prequalification and framework renewals. Off the shelf tools treat these as an afterthought. We build stages, document checklists and deadline alerts specific to public procurement, plus a record of each entity's vendor registration status so nobody submits under an expired certificate.
Etimad itself is not connected; your team logs tenders against it.
Multinationals licensed under the regional headquarters programme often arrive with a global CRM that does not reflect Saudi buyers, Arabic names or local approval chains. We can build a Riyadh layer that sits beside the group system: local pipelines, bilingual records and a sync that sends agreed fields upward. Your Saudi team gets a tool that fits, and head office keeps its reporting.
We confirm with your group IT which system stays the master.
Consultancies, law firms, engineering offices and auditors in Riyadh tend to have several partners each guarding their own client list. A shared CRM with conflict checks, referral tracking between practices and partner level reporting replaces the private spreadsheets without forcing everyone into one rigid sales process. Time spent on proposals can be tracked against each pursuit, so partners finally see which sectors and client types are worth the effort and which keep consuming senior hours without converting.
Companies expanding their local sales force need new hires productive quickly. A CRM with guided stages, call scripts in Arabic, a clear next action on every deal and coaching dashboards for managers shortens the time before a new account executive carries a full target. Managers see which stages each new hire struggles with, and can pair them with an experienced colleague on those deals rather than waiting for the quarterly review to discover the gap.
Useful alongside Saudisation hiring plans.
How we work together
Most clients start with a fixed scope first release covering accounts, pipeline and the mobile app, then move to a monthly retainer for reports, integrations and improvements. Because some of our people are in Riyadh, review meetings can alternate between your office and a video call, depending on what the agenda needs. Larger groups with several subsidiaries sometimes prefer a dedicated team that works through a longer roadmap with them.
Cost depends mainly on the number of user roles, how many systems the CRM must talk to, the volume and condition of data to migrate, and whether a mobile app is in the first release.
A defined build with a deadline
We agree what the product has to do, write it down with a price and a date, and build exactly that. Changes are priced before they are made, not discovered on the invoice.
A product that keeps evolving
Named engineers who work your hours, join your standups and stay on the codebase. You direct the backlog; we own the quality of what ships.
Something live that needs looking after
A monthly block of hours for improvements, fixes and the small requests that otherwise wait months. Unused hours carry for a quarter.
Technology
We choose the stack around your existing systems and the team that will maintain the CRM after launch, and we discuss hosting inside the Kingdom early when your clients or sector expect it.
01Mobile
02Data and cloud
03Marketing and tracking
Buy when your process is standard; build when it is not.
A packaged CRM is often the right answer for simple sales. Custom software makes sense when tenders, multi level approvals, group account structures or bilingual records are central to how you sell, and when licence costs per user keep rising as your team grows. In discovery we tell you honestly which side you are on, and sometimes the answer is to configure an existing product instead. We compare the two options on the same requirements list, so the decision rests on your process rather than on a sales pitch from either side.
Schedule a free consultation and get a written recommendation, with costs, before you commit to anything.
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