Services · Mobile app development · Fashion apps

Fashion apps built for selling clothes across the whole Kingdom.

Codeeo handles fashion app development in Saudi Arabia for brands, retailers and marketplaces that sell nationally. We build Arabic-first shopping apps with the national pieces already planned in: mada and Apple Pay checkout, ZATCA e-invoicing, National Address delivery, store verification through the Saudi Business Center and customer data handled under the Personal Data Protection Law, then roll them out city by city from a single catalogue.

Selling fashion nationally is different from running one store. Delivery times, popular sizes, seasons and even preferred payment methods vary between regions, and the app has to manage those differences without becoming several apps. We design for that variety from the first sprint, so expanding to a new region is a configuration task rather than a new project.

Built for
Saudi fashion brands, national retail chains, franchise operators of international labels and fashion marketplaces selling across several regions.
Typical timeline
Discovery sets the first release and the order of cities, and both are written into a plan before design, so each regional launch has an agreed date of its own.
What you own
Code, app store accounts, admin system, integrations, product data and the national customer base, held in your company's accounts.
Rated
4.7 / 5 from 23 Google reviews

200+ companies servedFrom a first store to an ADX listed developer

Modon
Majid Al Futtaim
HP
Belkin
Dulsco Group
OneClickDrive
Hanayen
HMS
Clocksprings
Ghezlan

National capabilities

What a Kingdom-wide fashion app needs to handle.

Saudi fashion is in a period of real growth. The Fashion Commission, set up under the Ministry of Culture in 2020, supports local designers and runs events such as Riyadh Fashion Week, and more Saudi labels now sell directly instead of only through department stores and franchise partners. At the same time, the rules for selling online are national and specific: the E-Commerce Law sets out what sellers must disclose, ZATCA requires electronic invoices, SDAIA oversees personal data, and payments run through SAMA licensed providers. A national fashion app has to respect all of this while feeling simple to a shopper in Abha or Tabuk. These are the capabilities that matter most at national scale. Few businesses need every one at launch, and discovery is where we decide which belong in the first national release and which wait for a later phase.

Explain your project
  • Multi-region stock and fulfilment

    Orders route to the nearest warehouse or store that holds the item, whether in the central, western or eastern region. Stock is reserved at checkout, split shipments are handled cleanly, and customers see a delivery estimate based on their own city rather than a single national figure. Stock that cannot be fulfilled in time for a region is hidden there automatically.

    Faster delivery outside the city where your head office sits.

  • National payment methods

    mada as the default card option, Apple Pay, credit cards, STC Bank where your gateway supports it, and Tabby or Tamara instalments, all through a SAMA licensed payment provider that settles to your Saudi bank account. Failed payments are retried with a clear message instead of a dead end.

    Customers in every region can pay the way they already do.

  • ZATCA e-invoicing

    Every order produces an invoice that meets the Fatoora requirements, generated through your accounting or ERP system and attached to the order in the app, with credit notes created automatically for returns. Invoice copies stay available to customers in their order history. VAT is shown correctly.

    Finance stays compliant without manual invoicing.

  • National Address checkout

    Address entry built around the Saudi National Address, with map pin confirmation for areas where addresses are less familiar to couriers and saved addresses for family members in other cities. Delivery notes in Arabic and English pass straight to the courier. Couriers receive the short address code.

    Fewer failed deliveries in cities far from your warehouse.

  • Regional pricing and promotions

    Promotions, delivery fees and featured collections set per region, so a summer campaign on the coast and a winter collection in the north can run at the same time from one admin panel. Ramadan and both Eids can be scheduled months ahead. Changes apply without an app update.

    Marketing that reflects the climate and calendar of each region.

  • Designer and seller onboarding

    For marketplaces, a seller portal for Saudi designers with product upload, commission rules, payout reports and checks that each seller holds a commercial registration or a valid freelance document before going live. Sellers see their own orders and nothing belonging to other designers. Sellers sign terms in-app.

    Local labels join your platform without weeks of email.

  • Arabic-first content management

    Product names, size guides, care instructions and policies written and managed in Arabic and English, with a review step so the Arabic version is never left blank or machine translated. Size charts can differ per brand inside one catalogue. Translators can work directly in the admin panel.

    Customers anywhere in the Kingdom read your brand in proper Arabic.

  • Clear returns and policy display

    Returns, exchanges and delivery terms shown before purchase, as the E-Commerce Law expects, with courier pickup across the country and status updates until the refund is complete. Exceptions, such as tailored or hygiene items, are labelled clearly on the product page. Policies are versioned and dated.

    Buyers trust the app enough to order a size they have not tried.

  • Security and data protection

    Consent capture, data minimisation, encryption, role based staff access and audit logs designed to suit the PDPL, with hosting agreed early and security practice informed by NCA guidance. Staff permissions are reviewed whenever someone joins or leaves. Breach response steps are documented for your team in advance.

    Customer data handled in a way you can explain to regulators and shoppers.

  • National reporting

    Sales by region and city, size curves per area, return rates by category and courier performance, so buying and allocation decisions reflect where products actually sell. Reports can be exported for buying teams who work in spreadsheets. Dashboards refresh daily for regional and head office managers.

    Stock goes where demand is, region by region.

Who this is for

Fashion businesses selling at national scale.

The Saudi fashion market includes national chains with stores in every major city, franchise groups running many international labels, growing Saudi brands and new marketplaces built around local designers. What they share is the need to sell to customers spread across a very large country, with one set of rules and many local differences. These are the four national situations we build for, and what the first release usually looks like in each. In each case the national requirements are the same, and the difference lies in where the first release puts its effort.

01

A national chain with stores in many cities

You already have the stores, the stock systems and the customer base, but the online experience lags behind. We connect the app to your ERP and point of sale, show stock across every region, and support collection and returns in any branch. The first release often launches in one or two cities so branch processes can be refined before a wider rollout. Loyalty from the stores carries into the app so existing members see their balance on first login. Training follows.

A phased rollout keeps branch teams on board.

02

A franchise group operating international labels

Brand owners abroad set strict rules on imagery, pricing and data, while Saudi customers expect Arabic and local payments. We design within the brand guidelines, keep each label's catalogue separate where contracts require it, and build a shared back office so your team runs several brands without logging in to several systems. Reporting per label lets each brand manager see only the numbers they are responsible for. Approval workflows let the brand owner sign off campaigns and new imagery before they go live.

Brand approval steps are built into the plan.

03

A Saudi brand growing beyond its home city

Your label started in one city through social media and is now getting orders from across the country. We replace message-based ordering with a proper app, add delivery partners that cover every region, and set up the national compliance basics so growth does not outrun the paperwork. We also set up analytics that show which regions are worth a physical pop-up or stockist next. Your existing followers are moved into app accounts with a simple welcome offer, so the audience you built is not lost.

04

A marketplace for Saudi designers

You want to give local labels a place to sell together. We build the customer app, the seller portal, commission and payout logic, and moderation tools, with seller document checks and clear rules on who is responsible for delivery and returns. The first version usually launches with a curated group of designers before opening wider. Commission and payout reports are clear enough for designers to reconcile on their own. Buyers see one checkout even when a basket holds pieces from several designers.

Marketplace payouts need careful planning with your payment provider.

Our six-stage approach for a national fashion app.

  1. 01National discoveryWe review your regions, warehouses, stores, systems and compliance position, and agree which cities and customer groups the first release must serve. Gaps in registration, invoicing or data handling are flagged here, before they block a launch.
  2. 02Architecture for scaleCatalogue, stock, pricing and fulfilment are modelled so new regions, warehouses and brands can be added without rebuilding what already works. Brand, region and channel are separate settings rather than hard coded rules.
  3. 03Arabic-first experienceScreens are designed right to left first, then mirrored for English, and tested with shoppers from more than one region of the Kingdom. Regional terms for garments and sizes are checked with real customers.
  4. 04Integrations and compliancePayment gateway, e-invoicing, couriers, ERP and identity steps are built and tested against the national requirements that apply to your business. Each integration has a test plan agreed with the provider involved.
  5. 05Phased regional launchThe app launches in the first cities, branch and warehouse teams are trained, and lessons from the first region shape the next rollout. Marketing for each region starts only once delivery there is proven.
  6. 06Ongoing national growthRegional data guides new features, allocation and campaigns, with regular releases planned around the national retail calendar. Releases avoid peak weeks such as the last days before Eid.

Technology

What we build this with.

Technology is chosen for scale and maintainability: native or cross platform apps, a web admin, and integrations with the ERP, payment and courier providers you use nationally. Hosting location is decided early with Saudi data rules in mind. Where you already run a national ERP, we build around it instead of replacing it.

01Mobile

  • Swift
  • Kotlin
  • Flutter
  • React Native

02Data and cloud

  • PostgreSQL
  • MySQL
  • MongoDB
  • AWS
  • Azure
  • Docker

03Marketing and tracking

  • GA4
  • Google Tag Manager
  • Search Console
  • Meta Pixel
  • Looker Studio

Questions about building a fashion app for the Saudi market.

One catalogue, national compliance from day one, and a phased city rollout.

We start by deciding which regions the first release serves and which systems it connects to, then build the national basics that every city needs: payments, e-invoicing, address handling, data protection and Arabic-first design. Additional cities and warehouses are added in planned phases, each with its own launch date, rather than switching the whole country on at once and fixing problems in public. Riyadh, Jeddah and Dammam are the usual first cities, with Makkah, Madinah and the southern and northern regions following once fulfilment is proven.

Tell us what the business needs. We will tell you what to build first.

Schedule a free consultation and get a written recommendation, with costs, before you commit to anything.

Get in touch

PROVEN RESULTS

4.7 / 5from 23 Google reviews