Services · Ecommerce development · Fashion online stores
Codeeo handles fashion ecommerce website development in Riyadh for designer labels, abaya and thobe ateliers, modest wear brands and mall retailers. We build the store that takes the order: an Arabic first catalogue with every size and colour as its own stock line, filters shoppers actually use, a checkout with mada, Apple Pay, STC Pay, Tabby and Tamara, ZATCA compliant invoices, and delivery booked to a National Address anywhere in the capital.
Riyadh shoppers compare a label's website with the boutique they visited in Olaya last weekend. When the site loads slowly, hides the size chart or fails on a mada card, they go back to Instagram and message someone else. The store has to match the showroom.
200+ companies servedFrom a first store to an ADX listed developer
What the Riyadh store includes
A fashion customer in Riyadh rarely buys on the first visit. She checks the fabric, the length against her height and whether her size is still there, often from a phone in a car on King Fahd Road. Then she returns at night to pay. Every feature below exists to keep that second visit short. We build the catalogue so each size and colour has its own stock count, the product page so it answers the fit question before anyone asks it on WhatsApp, and the checkout so local cards and wallets work first time. Behind the storefront sits an admin your merchandising team can run without a developer: new collections, sale prices, sold out states and delivery rules. Fashion online store development in Riyadh also means planning for spikes, because a drop announced to a loyal following can bring more traffic in an hour than the rest of the month.
Each style is one product with size, colour, length and fabric as variants, every combination carrying its own SKU, barcode and stock count. Swatches show real colour photography, and a sold out size stays visible but greyed so shoppers know it existed and can ask to be told when it returns.
Shoppers see true availability and your stock reports stay accurate.
The Arabic store is designed first, right to left, with typography chosen for Arabic product names and fabric descriptions. English follows as a full mirror rather than a toggle that breaks layouts. Collection pages, size charts, policies and emails are written in both languages by people, not machine translated.
Arabic speaking customers shop in a store that reads naturally.
Filters for size, colour, length, sleeve, occasion and fabric weight, with search that understands Arabic and English spellings of the same item. Results update instantly on mobile, and a shopper filtering for a size only sees pieces she can actually buy.
Fewer dead ends between landing on a collection and adding to bag.
Model height and size worn, garment measurements per size, fabric composition, care notes and close up texture shots. For abayas and kaftans we add length guidance, and for made to measure pieces a measurements form that saves to the order record for the atelier.
Fewer size questions and fewer returns for the wrong fit.
A short checkout that accepts mada, Visa and Mastercard, Apple Pay and STC Pay, with Tabby and Tamara instalments where you choose to offer them. Payments run through a gateway operating under SAMA rules, and 3D Secure is handled inside the page rather than in a confusing redirect.
More orders completed on the first payment attempt.
Riyadh is wide, so the checkout offers delivery windows by district, same day cut off times for nearby areas and a National Address lookup to cut failed deliveries. Couriers receive the order automatically and tracking links go to the customer by SMS and email.
Couriers find the door first time and customers know when to expect them.
If you sell from a showroom or mall branch, the store syncs stock with your point of sale or ERP so a piece sold in the shop disappears online within minutes. Reserve online and collect in store can be added once the counts are reliable.
No more cancelling online orders for pieces that already left the rail.
A returns page where the customer enters her order number, picks the item and reason, and chooses an exchange size, store credit or refund. Couriers collect from her National Address or she drops the piece at a Riyadh branch. Your team approves each request in the admin, and stock returns to sale only after inspection.
Exchanges keep revenue in the business instead of turning into refunds.
Prices include VAT where required, and each order produces an e-invoice that meets ZATCA's Fatoora requirements, either from the platform or through your accounting system's integration. Refunds generate credit notes so your records match what the customer was charged.
Tax records that stand up to review without manual fixes.
Schedule a collection to go live at a set time, show a countdown, limit quantities per customer and keep the store fast under a rush of traffic from an influencer post. Early access for registered customers can open an hour before everyone else.
Launch nights that sell stock instead of crashing the site.
Who this is for
The capital has a growing designer scene, helped by the Fashion Commission's work with local brands and events such as Riyadh Fashion Week, alongside long established ateliers and retailers in the big malls. Each starts from a different place. A label selling through Instagram direct messages needs order handling more than anything. A mall retailer needs stock accuracy. Here is how we approach the four we meet most often, and what we would put in the first release for each.
Orders arrive as messages, payment is a bank transfer and sizes are tracked in a spreadsheet. We move the catalogue into a proper store, keep WhatsApp as a support channel linked to each order, and give you a checkout that takes cards and wallets. Your followers get a link that works instead of a reply that takes hours.
The first release is usually the catalogue, checkout and order admin.
Many pieces are made to measure or altered after purchase. The store keeps each client's measurements against her account, lets her reorder a favourite cut in a new fabric and passes production notes to the workroom. Ready to wear and tailored items sit in one catalogue with different lead times shown clearly.
Lead times are shown per product so nobody expects tailoring overnight.
Your stores in places such as Riyadh Park or the Kingdom Centre already run a point of sale system. We connect the online store to it so stock, prices and customer records match, and online returns can be taken in any branch. Staff see web orders in the same tools they use at the counter.
You want the store to serve Riyadh first and then Jeddah, Dammam and smaller cities. We plan delivery zones, courier contracts and warehouse locations so other regions can be switched on without a rebuild, and set up reporting by city so you can see where demand is coming from before opening a branch.
How we work together
Most labels begin with a fixed scope build, then keep us on a monthly plan for new collections, landing pages for campaigns and speed work before busy weeks. Retail groups with several brands sometimes prefer a dedicated team. As a fashion ecommerce development company in Riyadh with people based in the city, we can hold reviews at your studio when that is quicker than a call. Codeeo has delivered 200+ projects across the UAE and the US, has a team of 80+ across Dubai, Riyadh and Karachi, and is rated 4.7 from 23 Google reviews.
A defined build with a deadline
We agree what the product has to do, write it down with a price and a date, and build exactly that. Changes are priced before they are made, not discovered on the invoice.
A product that keeps evolving
Named engineers who work your hours, join your standups and stay on the codebase. You direct the backlog; we own the quality of what ships.
Something live that needs looking after
A monthly block of hours for improvements, fixes and the small requests that otherwise wait months. Unused hours carry for a quarter.
Technology
Shopify or Salla style hosted platforms suit many growing labels; WooCommerce suits brands wanting their own hosting; a headless Next.js storefront suits large catalogues and multi brand groups. We recommend one after discovery, based on your catalogue, team and systems, and set every account up in your company's name so you can change suppliers later.
01Web
02Commerce
03Data and cloud
04Marketing and tracking
It depends on catalogue size, data quality and integrations, and we agree dates after discovery.
A label with a clean catalogue, one warehouse and standard couriers moves faster than a retailer connecting several mall branches to a point of sale system. Payment gateway approval and courier contracts also take time on the merchant side. We write the dates into the scope once we have seen your data, and we work back from any collection launch or season you want to hit so nothing is rushed at the end.
Schedule a free consultation and get a written recommendation, with costs, before you commit to anything.
Get in touchPROVEN RESULTS
React
Next.js
TypeScript
Node.js
Laravel
WordPress
Shopify Plus
WooCommerce
BigCommerce
PostgreSQL
MySQL
MongoDB
AWS
Azure
Docker
GA4
Google Tag Manager
Search Console
Meta Pixel
Looker Studio