Services · Website development · Fashion websites
Codeeo handles fashion website development in Riyadh for designer labels, abaya and thobe ateliers, concept stores and fashion houses with showrooms in the capital. We build the brand site itself: collection pages, lookbooks, press material, atelier appointment requests and stockist enquiries, written Arabic first and built to rank. Our team sits in Riyadh, so planning sessions and design reviews can happen face to face in your studio or showroom.
This page covers the brand website: presence, storytelling, search and enquiries. If you also want to sell online, we scope the store as a separate piece of work so each part is planned properly and the brand site never waits on checkout decisions. Riyadh shoppers often check a label online before driving across the city to a showroom, so the site has to answer their questions first.
200+ companies servedFrom a first store to an ADX listed developer
What the site can include
A fashion website in Riyadh serves several audiences at once. A private client wants to see the new season and request a fitting. A buyer from a department store wants line sheets and a contact. A journalist covering Riyadh Fashion Week wants high resolution images and a short brand story. A shopper at Riyadh Park or Kingdom Centre wants to know which branch carries the piece she saw online.
We design the site around those visits rather than around a generic template. Every section below can be switched on or left out, and the order depends on how your label earns its revenue: private clients, wholesale, retail branches or a mix of all three.
Custom fashion website development in Riyadh is worth the effort when the site has to carry a strong visual identity and several enquiry routes at once. If you only need a single page with contact details, we will say so and keep the scope small.
Season pages with full bleed photography, short design notes and fabric details, laid out so each collection reads like an edition rather than a product grid. Older seasons stay archived and searchable instead of disappearing.
Each season gets a lasting home that keeps attracting search visits.
A short request form for bridal, occasion and made to measure clients, asking for preferred dates, the garment type and contact preference. Requests land with your atelier manager, not in a shared inbox, and the client receives a clear acknowledgement. Fitting requests can be limited to the days your atelier actually sees clients.
Private client appointments arrive with the details your team needs.
A protected press area holding the brand story, designer biography, runway images and downloadable kits. When your label shows during Riyadh Fashion Week or a JAX District event, editors find approved material in minutes.
Coverage uses your images and your wording.
A trade section for boutiques and department store buyers, with a gated line sheet request, minimum order notes and a qualifying form that captures store name, city and commercial registration. Approved stockists can be listed on the site once agreements are signed.
Wholesale leads arrive qualified and separate from consumer messages.
Branch pages for Olaya, King Fahd Road or mall locations, with opening hours, prayer time closures noted, map links and a WhatsApp button routed to that branch rather than head office.
Shoppers reach the right branch on the first message.
A content management system your team edits in Arabic and English, with true right to left layouts, Arabic typography that holds up at display sizes and linked translations so no page goes live in one language only.
Your merchandisers publish without waiting on a developer.
Clean URLs in both languages, structured data for the organisation and its branches, image alt text written for real search phrases and a Google Business Profile aligned with each Riyadh location. We also check that Arabic and English versions of each branch page carry the same name, address and phone number.
The label appears when people search for it, its pieces or its district.
Modern image formats, responsive sizes and a content delivery network, so editorial photography loads quickly on mobile data while still looking sharp on a large studio screen.
Heavy visual pages that still pass Core Web Vitals.
A consent banner and privacy notice written for the Personal Data Protection Law, analytics configured to respect those choices and enquiry data stored with access limited to named staff. We document where every form submission is stored and who can open it.
Marketing data you can use without exposing the label to privacy risk.
Standalone pages for Ramadan and Eid edits, National Day capsules or a Riyadh Season pop up, built from saved layouts so marketing can launch a campaign in an afternoon. Each page carries its own tracking, a waiting list form for pieces not yet released and a clean route back to the main collection once the campaign ends.
Seasonal moments get a proper page instead of a story that vanishes in a day.
Who this is for
Fashion in the capital spans quiet private ateliers in residential villas, mall flagships and labels that only exist on Instagram. The website each one needs is different. These are the four starting points we see most often, and what changes in the build for each. Some labels sit across two of these, and the plan simply combines the relevant parts.
You have a collection, a photographer and invitations to show, but the website is a single page with a logo. We build a site that presents the designer, the collections and a press room, ready before the show so editors and buyers who look you up afterwards find something worth reading. We also set up a waiting list for pieces shown on the runway, so interest from the show turns into contacts your team can follow up once the collection is produced.
Launch before the show, not after it.
Most clients come by referral and book over WhatsApp. The site gives new clients a way to see your craft, understand the fitting process and request an appointment at the atelier, while existing clients still reach you exactly as they do now. Measurements and personal details are kept out of email and stored with access limited to the atelier team, which matters for clients who expect discretion.
Referrals convert better when the site confirms the reputation.
You need designer profiles, event pages for launches and trunk shows, and a calendar your team updates weekly. We structure the content system so a new designer or event goes live from a template in one sitting. Designer pages link to each other, which helps search engines understand the store as the home of a group of Saudi labels.
The store becomes the place people check before visiting.
The site is slow, the Arabic version is a machine translation and search traffic has dropped. We audit what ranks, keep the URLs that earn visits, redirect the rest and rebuild on a platform your team can manage. We also fix the Arabic copy with a native writer, so the version most of your clients read is no longer the weakest one.
Rebuild without losing the search history you already have.
How we work together
Most labels start with a fixed scope build covering the brand site, collections and enquiry routes. After launch, many keep a monthly arrangement so new seasons, campaign pages and fashion week material go live on schedule. Fashion groups with several labels sometimes take a dedicated team that handles every brand site from one shared design system. Because we work from Riyadh, each of these can include regular meetings in person. Whichever route you choose, scope, owners and review points are written down before work starts, so nobody is guessing what happens next.
A defined build with a deadline
We agree what the product has to do, write it down with a price and a date, and build exactly that. Changes are priced before they are made, not discovered on the invoice.
A product that keeps evolving
Named engineers who work your hours, join your standups and stay on the codebase. You direct the backlog; we own the quality of what ships.
Something live that needs looking after
A monthly block of hours for improvements, fixes and the small requests that otherwise wait months. Unused hours carry for a quarter.
Technology
We choose the stack after discovery. Labels with a small team often suit WordPress with a careful theme; image heavy brands with frequent campaigns often suit Next.js with a headless content system. Either way your team edits content without touching code.
01Web
02Commerce
03Data and cloud
04Marketing and tracking
It depends on the number of collections, languages and integrations, and we confirm it after discovery.
A focused brand site with collections, a press room and enquiry forms moves faster than a multi label site with branch pages and a wholesale area. Photography is often the deciding factor: if your shoot is booked, we plan the build around its delivery date. The schedule is agreed in writing after the studio visit, with review points your team can attend in person. Larger builds can launch in stages, starting with the brand story and current collection, then adding press and trade areas.
Schedule a free consultation and get a written recommendation, with costs, before you commit to anything.
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