Services · Ecommerce development · Financial product marketplaces
Codeeo offers financial product marketplace website development in Riyadh for brokers, finance companies, SME funding platforms and advisory firms that want customers to compare products, apply once and pay for services online. We build the marketplace website, the provider portal and the admin system behind them, with Nafath sign in, mada checkout, commission tracking and ZATCA invoicing. Our Riyadh team meets your product, risk and compliance leads in person, so the rules of the platform are settled in the room rather than over long email threads.
Riyadh is where most head offices, the major regulators and the capital's large salaried workforce sit together. That mix shapes the marketplaces built here: corporate buyers comparing group cover, employees comparing personal finance, and small firms searching for working capital.
200+ companies servedFrom a first store to an ADX listed developer
What we build in Riyadh
A Riyadh marketplace usually serves three audiences at once. Employees in ministries, government entities and large companies compare personal and auto finance where salary and employer category affect eligibility. HR and finance managers at head offices along King Fahd Road and in Olaya compare group medical and corporate cover. Founders and SME owners, many supported by programmes under Monsha'at, look for working capital, invoice finance and debt crowdfunding. Each group needs a different application and a different kind of provider.
Financial services marketplace platform development in Riyadh therefore begins with segmentation: which customers, which products, which regulator, which providers. From there we build the parts listed below and decide with you which belong in the first release.
Applicants state their employer and salary, and eligibility rules set by each provider show which offers they can realistically expect before they share full details. Your credit team edits the rules in the admin, so changes in appetite take effect the same day without a release. Applicants who do not qualify yet are told why in plain Arabic, rather than meeting a silent rejection.
Fewer declined applications and a better experience for salaried applicants.
HR and procurement teams upload employee census files or asset schedules, choose the cover they need and receive structured quotes from participating insurers through the Insurance Authority licensed broker running the platform. Quotes sit side by side with benefits, exclusions and network details. The buyer can accept a quote online and pay or request a SADAD invoice for the premium.
Corporate buyers compare like for like quotes without rounds of email.
Small businesses submit commercial registration, bank statements and VAT returns once, then choose which lenders or SAMA licensed debt crowdfunding platforms receive the file. Document checks and missing item reminders run automatically, so funders receive complete files. Founders can track each funder's response from one dashboard instead of chasing relationship managers across the city.
SME owners apply once and reach several funders.
Individuals and authorised company signatories confirm identity through Nafath before an application leaves their account. The verified identity is linked to each consent the applicant grants, which gives providers confidence and gives your team a clear audit record. Company applications require the signatory's authority to be confirmed before submission.
Verified applicants and consent records tied to real identities.
Providers draft new products and rate changes in their portal. Your compliance team reviews wording, checks that the product sits inside the provider's licence, and approves publication. Every version is kept, so you can show exactly what a customer saw on a given date. Rate changes can be scheduled to go live at a set time.
Version history for every listing your regulator might ask about.
Licensed advisers publish availability, and customers book and pay for a session or a written review of their options. Sessions run at the adviser's office in Riyadh or by video call, with the booking, payment and adviser licence details stored together. Cancellations and refunds follow rules each adviser sets in advance.
Paid services sold with the right disclosures in place.
Checkout supports mada debit cards, Apple Pay, credit cards and STC Pay through a SAMA licensed gateway, with SADAD for invoices issued to corporate buyers. Every transaction is matched to the listing and provider it relates to. Refunds return to the original method and appear in the customer's account history.
Payments reconciled to the right provider from the first day.
Provider confirmations of approvals and policies issued feed the commission ledger. At month end the platform produces statements and Fatoora compliant e-invoices, with VAT handled correctly, ready for your finance team to approve. Disputed items are held back from statements until resolved.
Month end close based on confirmed events, not estimates.
Customers log complaints against a provider or listing. Cases are routed, tracked against the timeframes your regulators set, escalated when overdue, and summarised in reports your compliance officer can submit or keep on file. Patterns across providers become visible early.
No complaint slips past its deadline.
Management in Riyadh sees applications by product, approval rates by provider, commission earned and outstanding, complaint volumes and traffic by channel, filtered by date and city. Reports export cleanly for board packs and regulator requests.
Decisions about providers and categories based on real numbers.
Who this is for
Most Riyadh projects come from firms already licensed in one area and keen to build a digital channel around it, or from groups preparing a new entity for a licence. Being close to KAFD and the regulators means many clients are in active conversations with SAMA, the CMA or the Insurance Authority while we build, and the platform often has to change as those conversations progress.
Riyadh brokers handle a lot of group medical, motor fleet and property cover for head offices in the capital. Their clients still send spreadsheets by email. We build a corporate portal where clients request renewals, upload staff lists and compare quotes, while the broker keeps control of which insurers are approached and how commission is recorded. Policy documents, endorsements and claims contacts are stored per client company, so HR managers stop asking the broker to resend the same files.
Renewal dates drive reminders automatically.
A finance company may want to receive applications from car dealers, real estate agents and comparison partners across the city. The marketplace gives each partner a login, tracks referred applications, and pays referral fees only on confirmed approvals, with statements both sides can trust. Partners see the status of each referral in real time, which cuts the phone calls that otherwise fill a finance company's sales team's day.
Founders in Riyadh have many options and little time. A marketplace that gathers documents once and lets them choose between banks, finance companies and debt crowdfunding platforms is useful to both sides. We build the SME application, funder portals and the consent logic, and keep investor features separate where crowdfunding rules apply. Funders can set the sectors, ticket sizes and documentation they accept, so founders only see options worth their time.
Firms testing a new model under SAMA's sandbox or the CMA FinTech Lab need a platform that respects the limits of their permission, such as customer caps or restricted products. We build those limits as settings that can be lifted when the full licence arrives, so the platform does not need rebuilding. Reporting for the sandbox period, such as customer numbers and complaints, comes straight from the admin.
Limits are enforced by the platform, not by policy alone.
How we work together
Part of our team of 80+ is based in Riyadh, alongside colleagues in Dubai and Karachi, so discovery, design reviews and launch rehearsals can happen at your office. Most clients start with a fixed scope first release, then move to a monthly retainer for new providers and features. Larger programmes take a dedicated team. We have completed 200+ projects across the UAE and the US, and clients rate us 4.7 from 23 Google reviews. For Riyadh clients the main advantage is simple: the people designing your marketplace can be in your meeting room the same week a question comes up.
A defined build with a deadline
We agree what the product has to do, write it down with a price and a date, and build exactly that. Changes are priced before they are made, not discovered on the invoice.
A product that keeps evolving
Named engineers who work your hours, join your standups and stay on the codebase. You direct the backlog; we own the quality of what ships.
Something live that needs looking after
A monthly block of hours for improvements, fixes and the small requests that otherwise wait months. Unused hours carry for a quarter.
Technology
We pick a stack your own developers can maintain: server rendered web frontends for fast Arabic pages, a relational database for listings and the ledger, hosting in Saudi cloud regions where required, and APIs that make provider integrations predictable.
01Web
02Commerce
03Data and cloud
04Marketing and tracking
It depends on scope, and we commit to dates after discovery.
A single category marketplace with a few providers and manual listing updates moves quickest. Live quote integrations, SME document checks, investor features and corporate portals each add time, as do regulator reviews that sit outside our control. We run discovery in person in Riyadh, write the scope and milestones down, and agree a plan with clear dependencies, such as when each provider's API access will be ready. If a provider's integration slips, the marketplace can still launch with that provider updating rates manually, so one late partner does not hold up the whole platform.
Schedule a free consultation and get a written recommendation, with costs, before you commit to anything.
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