Services · Ecommerce development · Food delivery marketplaces
Codeeo provides food delivery ordering website development in Saudi Arabia for marketplace founders, restaurant groups and catering networks that sell many kitchens through one site. We build the diner website, the vendor portal and the operator console as one platform, with vendor verification, licensed payment settlement, Fatoora e-invoicing and delivery through licensed couriers designed in from the first release, so opening a new city is a configuration exercise rather than a rebuild.
A marketplace in the Kingdom answers to several regulators at once. Getting the money flow, the invoicing and the delivery model right before launch costs far less than correcting them after thousands of orders have gone through the wrong structure. We start every national project by writing those structures down with your advisers, then build the platform to follow them.
200+ companies servedFrom a first store to an ADX listed developer
Platform capabilities
Across the Kingdom, the rules for a food marketplace are mostly national. The Transport General Authority licenses order delivery and expects deliveries to run through licensed operators and vehicles. SAMA licenses the payment companies that collect and settle money. ZATCA sets the e-invoicing rules. SDAIA supervises the Personal Data Protection Law, the NCA sets cybersecurity controls, SFDA sets the labelling rules for menus, and the Ministry of Commerce oversees e-commerce, including registering the online store with the Ministry of Commerce.
What changes from city to city is demand: office lunches in Riyadh, visitors and pilgrims in Jeddah, Makkah and Madinah, compounds and worksites in the Eastern Province, and quieter but loyal markets in cities such as Abha, Tabuk and Buraydah. The capabilities below handle the national rules once and let each city run its own way.
Each city is a configured unit with its own zones, delivery fees, courier partners, vendors, promotions and landing pages. Your operations team can prepare a new city in a staging state, onboard vendors there and switch it live when supply is ready, without touching the code.
Expansion into a new city follows a checklist, not a development project.
Vendors submit their commercial registration, Balady municipal licence, VAT registration and bank details, and owners can confirm identity through Nafath where your verification provider supports it. Reviewers in any city work from one queue with the same standards, and expiry dates trigger reminders and automatic suspension.
A diner in Tabuk and a diner in Riyadh can trust vendors equally.
SFDA rules require nutrition information on digital menus, including delivery platforms: calories, sugar, fat, salt, caffeine and allergens. The vendor portal makes these fields part of every menu item, validates gaps before publishing and displays them consistently in Arabic and English on the diner site.
Menus meet labelling rules without each vendor inventing its own format.
Diners pay with mada, Apple Pay, STC Bank and international cards, with Tabby and Tamara available where you want instalments on large orders. Corporate accounts can settle by bank transfer against invoices. Food ordering payment integration in Saudi Arabia is done through a SAMA licensed provider chosen for its marketplace and payout features.
Every common Saudi payment method works from the first day.
The platform calculates commission, promotion funding, refunds and reserves, then instructs the licensed provider to pay each vendor. We design so the platform does not hold vendor funds outside a licensed arrangement, a choice your legal adviser confirms during discovery.
Money moves through a structure that regulators and vendors can both understand.
Thousands of small orders produce a large volume of documents. Commission invoices to vendors, tax invoices to corporate clients and the data vendors need for their own invoices are generated automatically in the format ZATCA requires, with the integration phase that applies to your business planned in.
Invoicing scales with orders instead of with accounting headcount.
Different courier companies are strong in different cities. The platform connects to several licensed delivery partners by API and routes orders by city, zone and time, with vendor own fleets as another option. Status, proof of delivery and cost flow back into one record per order.
You can change or add delivery partners city by city without rebuilding.
Addresses accept the national address short code, map pins and building notes, and validate zones before the basket is accepted. Saved addresses, compound and hotel lists, and drop point options cover the variety of places Saudi diners actually order to.
Fewer failed deliveries and fewer calls from lost couriers.
Consent for marketing, role based access, logged admin actions, data export and deletion requests support PDPL compliance. Hosting location, encryption, backups and access reviews are chosen with you against the NCA controls that apply to your organisation.
Diner data is handled in a way you can explain to SDAIA and to customers.
Head office sees orders, revenue, commission, refunds and delivery times by city, vendor and cuisine. Data can be exported to your ERP, accounting system or data warehouse, so finance and expansion decisions use the same numbers the platform settles on.
Expansion decisions rest on real city level performance.
Who this is for
A single city marketplace can sometimes start on simpler tools. Once a business plans for several cities, or for many vendors with different legal and tax positions, the platform has to carry national rules and local differences together. Food ordering platform development in Saudi Arabia is most worthwhile for these four kinds of organisation.
You are launching in one city with a clear plan for the next two or three. We build the first release for the launch city while structuring zones, vendors, couriers and content so each later city reuses the same machinery. Investors and partners can see a platform designed for expansion rather than a prototype that will need replacing. Cities that come later, such as Makkah, Madinah or Abha, inherit verified processes rather than new experiments.
Built once for the Kingdom, launched one city at a time.
You own several brands, perhaps with franchisees in other regions, and want one ordering site where your brands and selected partners sell together. Each brand or franchisee manages its menu and sees its own settlement, while head office controls pricing rules, promotions and the customer relationship across every city. Franchisees in different regions can be paid directly, which keeps head office out of their day to day cash flow.
Central control with separate accounts for each brand or franchisee.
Your marketplace focuses on a niche the large apps treat as an afterthought, such as healthy menus with full nutrition data, traditional regional dishes or premium dining. The platform puts that focus first in search, filters and listing pages, and the SFDA nutrition fields become a selling point rather than a compliance chore. Listing pages by region and dish help diners in every city find the specialists they are looking for.
A clear niche gives vendors a reason to join.
You serve companies with offices and sites in several regions. A marketplace of approved caterers in each city, company accounts with budgets and delivery windows, and consolidated tax invoices lets a national client manage staff meals from one place, while caterers in each city receive orders and payment directly. Budgets, approvals and headcounts can differ by site, which suits clients with very different teams in each region.
One contract for the client, many caterers on the ground.
How we work together
National marketplaces usually begin with a fixed scope first release for the launch city, followed by a retainer or a dedicated team for the rollout. In Riyadh we can meet in person for workshops and launch days; clients in other cities work with us by video call. Food delivery ordering website design in Saudi Arabia is reviewed with your team at every stage, using real menus and the devices your diners and vendors use. After launch, the retainer covers new city openings, provider changes and regulatory updates.
A defined build with a deadline
We agree what the product has to do, write it down with a price and a date, and build exactly that. Changes are priced before they are made, not discovered on the invoice.
A product that keeps evolving
Named engineers who work your hours, join your standups and stay on the codebase. You direct the backlog; we own the quality of what ships.
Something live that needs looking after
A monthly block of hours for improvements, fixes and the small requests that otherwise wait months. Unused hours carry for a quarter.
Technology
A fast server rendered diner site, a modular back end for orders, settlement, invoicing and courier routing, and open APIs for ERP, POS and analytics. Hosting is chosen with you to meet the PDPL and applicable NCA controls, and all accounts belong to your company.
01Web
02Commerce
03Data and cloud
04Marketing and tracking
Delivery licensing, payments, invoicing, data protection, menu labelling and e-commerce rules.
The Transport General Authority licenses order delivery, SAMA licenses payment providers, ZATCA governs Fatoora e-invoicing and VAT, SDAIA supervises the PDPL, the NCA sets cybersecurity controls, SFDA sets menu labelling rules and the Ministry of Commerce oversees e-commerce and online store registration. We design the platform to meet each and mark the decisions your lawyer and accountant should confirm. Rules change, so the platform keeps compliance settings such as invoice formats and menu fields configurable rather than hard coded.
Schedule a free consultation and get a written recommendation, with costs, before you commit to anything.
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