Services · Mobile app development · QR menus
Codeeo delivers QR code menu development in Saudi Arabia for restaurant chains, coffee brands, franchise groups and hotel operators with branches in several cities. We build one central menu platform that holds your dishes, nutrition data and prices, then publishes the right version to every table in Riyadh, Jeddah, Dammam or Abha. Guests scan, read an Arabic first menu that meets SFDA display rules, order to the table and pay with mada, Apple Pay or STC Bank.
National rollouts fail on consistency: one branch shows an old price, another misses allergen data, a third prints codes that point to a dead page. A central system, built around Saudi rules from the first sprint, stops those gaps before they reach a guest or an inspector.
200+ companies servedFrom a first store to an ADX listed developer
Platform capabilities
A single venue can get by with a simple digital menu. A brand with branches in the Central Region, the Western Region and the Eastern Province cannot. Prices differ between a mall food court and a high street site, some dishes are only available in certain cities, and every item must carry the calorie and allergen information the Saudi Food and Drug Authority requires, now including caffeine, a salt marker and activity time under rules effective from July 2025.
On top of that sit national systems for payment, tax and personal data. Digital menu development in Saudi Arabia at chain scale is mostly about getting this structure right, so that marketing can change a photo once and finance can trust every receipt. The platform covers guest menus, table ordering and payment. Your point of sale and delivery channels remain separate systems that we connect to.
One master catalogue of dishes, modifiers and media. Regions, cities and individual branches inherit it and override only what differs: price, availability, opening hours or a local special. A change at head office reaches every branch at once, while a branch manager can still mark items sold out.
Brand consistency without blocking local decisions.
Calories, allergens, caffeine content, salt markers and activity time are stored per item and per portion, and an item cannot be published while required fields are empty. An audit log shows who changed nutrition values and when, which helps when a regulator or a franchisor asks.
Menu compliance checked by the system, not by memory.
Integration with a payment gateway licensed under SAMA rules, supporting mada, Apple Pay, STC Bank and international cards. Pay at table includes bill splitting, tips and digital receipts, with settlement reports by branch and by city. Refunds and voids carry an approval trail.
Guests pay the way Saudi guests actually pay.
ZATCA's Fatoora rules require compliant electronic invoices. In most chains these come from the point of sale, so QR orders and payments are posted there and the invoice is generated by the system already approved for it. Where you need invoices from our platform, we scope that integration explicitly.
Finance gets one clean invoicing path, not two.
Thousands of codes across branches, tables, counters and rooms, managed centrally. Codes are dynamic, so a table can be moved, a branch renamed or a menu replaced without reprinting. Lost or damaged codes are retired and reissued in a few clicks. Each code records which branch and table it belongs to, so scans can be counted per location.
No dead codes on tables anywhere in the country.
A shared ordering flow for every branch, with settings for family sections, counters, terraces and private rooms. Orders route to kitchen stations or to your point of sale, and service requests reach the waiter on duty for that area.
The same guest experience in every city.
Ramadan iftar and suhoor menus, Founding Day and National Day specials, and summer or winter tourism season menus are scheduled centrally and switch on in every branch at the right local time. Branches with different trading hours, such as airport sites or mall outlets, follow their own schedule automatically.
National campaigns go live everywhere on the same day.
The Personal Data Protection Law, supervised by SDAIA, governs how guest data is collected, stored and shared. We build consent screens, minimal data collection, retention rules and data location choices into the platform, agreed with your legal team during discovery.
Loyalty and marketing data you are allowed to use.
For groups that follow National Cybersecurity Authority controls, or that work with government linked venues, we design access roles, logging, encryption and hosting to match the controls you are bound by, and document them for your auditors. Access to the security settings themselves is limited to named administrators.
Security reviews pass without a rebuild.
Dashboards compare menu performance, order times, payment mix and service requests across branches, cities and brands. Head office sees the national view, and regional managers see their own branches. Data can be exported to the reporting tools your analysts already use.
Decisions based on how each city really orders.
Who this is for
Restaurant QR menu development in Saudi Arabia at national scale suits businesses where several branches, several cities or several brands make manual menu management unworkable. These four situations account for most of the national projects we scope. Smaller operators with one or two venues are usually better served by a lighter single venue setup, which we can also build.
Home grown brands expanding from one city into others need a menu system that grows with them. We set up the central catalogue, city level pricing and a launch template for new branches, so opening in a new region becomes a configuration job rather than a project. Arabic content leads, with English and other languages added where the branch mix needs them. Branch managers in a new city get the same admin tools and training material as the first branch, so standards do not drift as the brand spreads.
Build the template before the next city, not after.
Franchise operators must satisfy the brand owner's standards and Saudi rules at the same time. We design the platform around the franchisor's menu structure and imagery, add the SFDA nutrition fields and Arabic content the brand may not provide, and give the franchisor read access to reporting where the agreement requires it. Where the franchisor already has a global digital menu product, we look at whether it can meet Saudi requirements before suggesting a separate build.
A group with hotels in Riyadh, Jeddah, the holy cities and newer tourism destinations needs one platform for restaurants, room service and pool bars across very different guest profiles. We build shared standards with per property settings for languages, meal plans and payment methods. Guests in a resort, a business hotel and a pilgrim hotel use the same system in very different ways, and the settings reflect that.
Each property keeps its own menus inside one shared platform.
Groups running several concepts, from burger brands to fine dining, need separate menus and designs on shared infrastructure. Brand managers control their own content, group finance sees consolidated reports, and IT maintains one platform instead of many contracts. New concepts can be added to the platform without a new procurement process each time.
How we work together
National projects usually start with a fixed scope platform build and a pilot city, then move to a retainer or a dedicated team for the rollout and ongoing releases. Each phase has its own scope and sign off, which lets your finance team approve the national programme in stages. We are a team of 80+ across Dubai, Riyadh and Karachi. With part of the team in Riyadh, we can run workshops and pilots in person there, while discovery and reviews for branches in other cities run by video call. You keep the code, the data and the accounts throughout, and can bring the platform in house later if you choose.
A defined build with a deadline
We agree what the product has to do, write it down with a price and a date, and build exactly that. Changes are priced before they are made, not discovered on the invoice.
A product that keeps evolving
Named engineers who work your hours, join your standups and stay on the codebase. You direct the backlog; we own the quality of what ships.
Something live that needs looking after
A monthly block of hours for improvements, fixes and the small requests that otherwise wait months. Unused hours carry for a quarter.
Technology
We choose technology for scale, speed on mobile data and long term maintenance. Guest menus open in the browser without a download, admin tools run anywhere, and hosting is selected with your data location requirements in mind. The architecture is built for many branches from day one, with caching close to guests so menus load quickly whether the branch is in the capital, on the Red Sea coast or in the Eastern Province.
01Mobile
02Data and cloud
03Marketing and tracking
It depends on branches, brands, integrations and data readiness.
The platform and pilot city come first, then cities are added in waves. The biggest variable is usually data: nutrition values, translations and photos for every dish across every brand. Point of sale and payment integrations add their own testing. We agree phases and release points in discovery and write them into the plan rather than promising a single date for the whole Kingdom. Brands that already hold clean nutrition and translation data move through the early phases noticeably faster than those still working from printed menus.
Schedule a free consultation and get a written recommendation, with costs, before you commit to anything.
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