Services · Ecommerce development · QR ordering marketplaces

A national QR ordering marketplace that signs up venues and pays them across the Kingdom.

Codeeo offers QR menu ordering website development in Saudi Arabia for marketplace founders, property and mall groups, hospitality companies and point of sale businesses that run table ordering for many venues in many cities. Guests scan, order and pay with mada, Apple Pay or STC Bank. Venues join through a self service portal, pass verification and receive payouts net of your commission. You run the whole network, from Riyadh to Dammam to Abha, from one operator console.

Selling for other businesses brings national obligations: the e-commerce law, ZATCA e-invoicing, SAMA rules for anyone touching payments, and the PDPL for guest data. We design the platform around those rules from the start, so growth into a new city means onboarding venues, not rebuilding.

Built for
Founders of table ordering marketplaces, mall and property groups, hospitality and food groups, and point of sale or fintech companies serving venues in several Saudi cities.
Typical timeline
Discovery fixes the marketplace model, the first cities and the pilot venues; each phase then gets dates in writing, and later cities follow a repeatable rollout plan.
What you own
Platform code, venue and guest data, payout ledger, merchant and payment accounts, cloud hosting and all admin access, registered to your Saudi entity.
Rated
4.7 / 5 from 23 Google reviews

200+ companies servedFrom a first store to an ADX listed developer

Modon
Majid Al Futtaim
HP
Belkin
Dulsco Group
OneClickDrive
Hanayen
HMS
Clocksprings
Ghezlan

What the platform handles

The building blocks of an ordering marketplace that works nationwide.

A platform that takes orders and payments for hundreds of venues is a regulated business in its own right. It holds guest data, moves money between parties, issues or triggers tax invoices and publishes other companies' products under its own brand. Restaurant ordering platform development in Saudi Arabia therefore begins with structure: who is the seller, who collects funds, who invoices whom, and where data is kept.

Once that is agreed, we build the guest ordering web app, the venue portal and the operator console on one data model. The capabilities below are what a national platform typically needs. Not every item ships in the first release; discovery orders them by what the business model and your first cities require. The guest interface is Arabic first and right to left, with an English mirror, and shows the calorie information SFDA requires venues to display. Each item is designed so a new region adds configuration, not new code.

Explain your project
  • Venue self onboarding and KYB

    Venues sign up, enter their commercial registration, municipal licence, VAT number and IBAN, and accept your platform terms. Where your identity provider supports it, the signatory can verify through Nafath. Operations staff review each file in a queue with document expiry tracking and audit history.

    Venues join without paperwork, and only verified ones go live.

  • Brand, city and branch hierarchy

    A chain can manage a master menu and let branches in each city override prices, items and opening hours. The operator sees the network by region, city, brand or venue, and can switch on a new city with its own fees and service rules.

    One platform serves single cafés and national chains alike.

  • National payment stack

    mada, Apple Pay, STC Bank (formerly STC Pay), Visa and Mastercard through a SAMA licensed payment provider, with tokenised cards so card data never sits on your servers. Tabby and Tamara can be added for larger catering or event orders where they make sense.

    Guests anywhere in the Kingdom pay the way they already do.

  • Split settlement and payout ledger

    Each payment is recorded against the venue, your commission, the payment fee and VAT. Payouts follow the schedule in each venue's plan, settlement statements are available in the portal, and a reconciliation report ties every transfer back to the orders behind it.

    Finance can prove every riyal paid out.

  • E-invoicing structure for ZATCA

    Invoice data for guest sales, commission and subscription fees is produced in the shape your e-invoicing solution needs for integration with Fatoora. The invoice map follows the seller structure your tax adviser approves, including venues that are not VAT registered.

    Invoicing that scales with venue numbers.

  • Venue plans and platform fees

    Charge venues by commission, a monthly platform fee, or both, with different plans for cafés, restaurants and chains. Fees are deducted from payouts or billed separately, and plan changes are prorated and recorded so account managers can explain any statement.

    A revenue model you can change without engineering work.

  • PDPL consent and data rights

    Guest data is limited to what the platform uses, consent is captured in Arabic and English, and guests can request access or deletion. Venues see only their own customers' data, and transfers outside the Kingdom are mapped against the PDPL and SDAIA guidance before any external service is added.

    Privacy handled as part of the product, not a policy page.

  • Security for a multi tenant platform

    Strict separation between venues, role based access for operator staff, logging of every payout and refund action and two step sign in for finance roles. Controls can be aligned with the NCA Essential Cybersecurity Controls where your clients or investors expect it.

    One venue can never see another's sales or guests.

  • Disputes, chargebacks and reviews

    Guest complaints and card chargebacks open cases with evidence attached, assigned to the venue or the operator by rule. Ratings are moderated before they appear, and venue scorecards combine reviews, refund rates and preparation times for your account team.

    Quality across the network is visible and manageable.

  • Network reporting

    Gross sales, commission, active venues and payouts by city and by brand, with exports to your accounting system and dashboards for investors or a board. Venue owners get their own view of sales, peak hours and best selling items.

    Decisions about the next city rest on real numbers.

Who this is for

Four businesses that run ordering platforms across Saudi Arabia.

A national marketplace makes sense when your business sits between guests and many independent venues and earns from the transactions between them. The common thread is scale: more venues, more cities and more money moving each week. QR menu ordering website design in Saudi Arabia for that kind of platform is as much about the venue portal and operator tools as about the guest screen, because those are the tools your team uses every day. A single restaurant brand with its own kitchens is better served by a simpler ordering site, and we will tell you so.

01

Marketplace and software founders

If the ordering platform is your company, you need self onboarding, venue plans, payouts and support tools that let a small team serve many venues. We build the first release to sell into one or two cities, with the structure ready for more. Investor reporting and clean records of the money flow help when you raise your next round. The venue portal is written so a café owner can finish onboarding on a phone between services.

The platform is built to be your product, under your brand.

02

Mall and property groups

Groups with malls, food halls or mixed use developments in several cities can give every food tenant a shared ordering system. Tenants keep their own sales, the group sees turnover by property, and one set of rules covers every site, which simplifies lease reporting and tenant support. Promotions funded by the group can drive guests to food courts on weekday afternoons in any city.

Turnover reports can feed lease calculations.

03

Hospitality and food groups

Companies running several brands, each under its own commercial registration, can sell across brands through one platform while keeping separate books. Hotels and resorts in different regions can share the same system with local menus, languages and service rules. Loyalty points earned at one brand can be spent at another if you want guests to move around your portfolio.

04

Point of sale and fintech companies

Businesses that already serve venues with hardware or payments can add guest ordering as a product. We build it as a white label platform that connects to your existing merchant base, onboarding and settlement, so your venues gain table ordering without a new supplier. Your sales team can sign venues up in the field from a tablet, with documents captured on the spot.

From marketplace model to a rollout that repeats city by city.

  1. 01Model and compliance mappingWe map who sells, who collects, who invoices and where data lives, and list the registrations and licences your advisers need to confirm.
  2. 02Product designGuest app, venue portal and operator console are designed Arabic first with English mirrors, and tested with real venue staff and guests.
  3. 03Platform buildOrdering, onboarding, payments, payout ledger, invoicing and reporting are built in short cycles with demos every two weeks.
  4. 04Launch city pilotA group of venues in the first city trades on the platform, proving onboarding, settlement, support and dispute handling in real conditions.
  5. 05City rollout playbookEach new city follows a checklist of fees, languages, payout timing and onboarding steps, so expansion becomes routine work for your team.
  6. 06Growth and supportMonitoring, security reviews and a steady feature roadmap as venue numbers grow, with a team sized to your pace.

Technology

What we build this with.

The guest side is a fast web app that opens from the scan without a download. The platform runs in a Saudi cloud region if your data policy or clients require it, with documented APIs for payment providers, point of sale systems, e-invoicing and accounting, and infrastructure defined in code so it can be audited and reproduced. Load spikes from a national campaign are absorbed by autoscaling rather than by guesswork.

01Web

  • React
  • Next.js
  • TypeScript
  • Node.js
  • Laravel
  • WordPress

02Commerce

  • Shopify Plus
  • WooCommerce
  • BigCommerce
  • Headless storefronts

03Data and cloud

  • PostgreSQL
  • MySQL
  • MongoDB
  • AWS
  • Azure
  • Docker

04Marketing and tracking

  • GA4
  • Google Tag Manager
  • Search Console
  • Meta Pixel
  • Looker Studio

Questions founders and groups ask about national ordering platforms.

The first city comes first; national rollout follows a repeatable plan.

Timing depends on the marketplace model, the payment provider, the number of point of sale integrations and how much self service the venue portal needs at launch. We agree a first release for the launch city in discovery and give each phase a written date. Later cities are faster because they reuse the same platform with new settings. A sensible first release often covers one city, one payment provider and the two or three point of sale systems most of your venues already use.

Tell us what the business needs. We will tell you what to build first.

Schedule a free consultation and get a written recommendation, with costs, before you commit to anything.

Get in touch

PROVEN RESULTS

4.7 / 5from 23 Google reviews