Services · Mobile app development · Video streaming apps
Codeeo handles video streaming app development in Riyadh for broadcasters, production houses, sports clubs, event organisers and organisations that need their own channel. We build the viewer apps for phones, tablets and smart TVs, the live and on-demand video pipeline behind them, rights protection, subscriptions paid in local methods, and the admin tools your editorial team uses every day. The capital is where much of the Kingdom's media money and event calendar now sits, so a platform built here has to stay up when a whole city tunes in at once.
Our Riyadh team can sit with your editors, rights managers and engineers in person during discovery. You leave with a platform you own, rather than a white label player that someone else controls. That matters when your rights holders ask who controls the stream and where the data lives.
200+ companies servedFrom a first store to an ADX listed developer
What the platform can include
Streaming in the capital is shaped by peaks. A derby between Al Hilal and Al Nassr, an opening night during Riyadh Season, or a final at the Esports World Cup can send viewer numbers from quiet to enormous inside a few minutes, and nobody forgives a buffering wheel at kick off. At the same time, the library side of the business needs careful rights handling, because a series licensed for Saudi viewers may not be cleared for the wider Gulf. We plan the live path, the on-demand catalogue and the paywall as one product, then load test the parts that fail under pressure: sign in, payment, the manifest request and the first video segment. The list below is where most Riyadh platforms start, ordered roughly by how often each piece decides whether a launch goes well. Anything not on it can be added once the core service has proved itself.
Live encoding with adaptive bitrate ladders, redundant ingest from the venue or the outside broadcast truck, and origin shielding so a sudden rush of viewers hits the CDN rather than your servers. We rehearse the full event path before the first match night. Low latency modes are available for fan interaction such as live polls and quizzes.
A stream that holds steady when the whole city presses play.
Viewers switch between the main programme, a tactical camera, a player cam or a commentary track in another language without leaving the stream. For esports, each team or player perspective can run as its own synchronised feed. Extra feeds only use delivery capacity when viewers select them, and producers choose which angles go live for each fixture.
More reasons to stay with the live event in your app.
Widevine, FairPlay and PlayReady through a multi-DRM licence service, with session limits, screen capture blocking where the platform allows it, and forensic watermarking options for premium sport and first-run series. Licence requests are cached carefully so a crowd arriving at kick off does not overload the DRM provider, and keys rotate on long broadcasts.
Rights holders see protection they recognise from the major platforms.
Monthly plans, season passes and single-event access paid by mada, Apple Pay and STC Bank, with app store billing where Apple and Google require it, and VAT invoices produced in a ZATCA compatible format. Renewals, upgrades and refunds are handled in the admin panel, and failed renewals get a grace period before access stops.
Viewers pay the way they already pay for everything else.
Sponsor breaks stitched into the stream itself, so ad blockers and device quirks do not strip them, with frequency caps and reports that show a sponsor exactly how many live viewers saw their slot. Ad decisions can come from your own sales team or a programmatic partner, and brand-safe rules keep sponsors away from content they would object to.
Sponsorship revenue that you can prove in the post-event report.
Each title carries its own start and end dates, permitted countries and device classes. Geo rules apply at the licence and the CDN, so content cleared only for the Kingdom stays inside it. Rights staff see upcoming expiries on a calendar view, and the apps hide titles automatically when a window closes.
Your library obeys every contract without a manual checklist.
Apps for Android TV, Apple TV, Samsung Tizen and LG webOS alongside iOS and Android phones, sharing one account, one watch history and one subscription across the household. Each TV platform has its own store review and remote control conventions, which we design for from the start rather than porting a phone layout.
Big matches end up on the big screen, inside your brand.
Clipping tools pull goals, key plays and standout performances from the live recording while the event is still running, crop them for vertical phone viewing, and push them to the app home screen and your social channels with the right sponsor frame already applied. Templates keep the club or event branding consistent, and every clip links back to the full replay inside the app.
Fans who missed the live window still come back to your app within the hour.
A CMS where editors schedule live events, build rails for the home screen in Arabic and English, upload artwork and trailers, and publish highlight clips minutes after the final whistle. Scheduling handles Hijri and Gregorian dates, and the home screen can change automatically when an event goes live.
The editorial team runs the platform without asking developers.
Player telemetry for start time, rebuffering, bitrate and errors, broken down by device, network and neighbourhood, with alerts routed to the operations room during live events. Historical data helps you plan capacity for the next season with real numbers taken from your own audience and devices.
You spot a failing CDN edge before viewers start complaining online.
Who this is for
The capital hosts the headquarters of major media groups, the biggest clubs in the Saudi Pro League, and an event calendar run by the General Entertainment Authority and its partners. It also hosts ministries and large companies that want private video channels for their own people. Each of these buyers needs a different first release, and getting that first release right matters more than adding every feature on day one. The fits below describe where each type of client usually starts.
Concerts, festivals and tournaments during Riyadh Season reach far more people through a stream than through the gates. We build event apps that sell passes, stream the headline shows live, then keep the recordings available on demand for the period your contracts allow. The platform is designed to sleep between seasons at low running cost and wake up when the next programme is announced. Ticket holders can also open replays with the same account they used at the gate. Sponsorship inventory for each night is set up in the same tools.
Load testing is planned around your biggest single night.
Production companies and channels in Riyadh often hold a catalogue of Saudi drama, documentary and entertainment that sits idle after its broadcast window. A streaming app lets you package that library, run it by subscription or with advertising, and test new formats directly with viewers. We integrate with the media asset management system you already use rather than asking you to move everything. Catalogue metadata, credits and Arabic synopses come across in the same migration. Pilots and new formats can be released to a test group before a wider launch, with viewer feedback collected in the app.
Fans want training sessions, press conferences, academy matches and archive classics that never make it onto the main broadcast. A club TV app gives them that content and gives the club a direct relationship with supporters. We design it around what your broadcast agreements allow, so nothing in the app conflicts with the rights already sold for league matches. Content can be offered free to registered fans, through paid membership, or as a mix of both. Kids' academy content and women's team coverage often draw new supporters who never bought a stadium ticket.
Your legal team reviews the rights matrix before build.
Large organisations in KAFD and across the city run town halls, leadership broadcasts and internal training that should not sit on a public video site. We build private streaming portals with single sign-on, access by department, and hosting inside the Kingdom when your data policy requires it. Recordings stay searchable afterwards, so staff who missed a briefing can watch it later with captions. Live broadcasts can reach thousands of employees across regional branches without saturating office networks, using enterprise delivery settings agreed with your IT department.
How we work together
Most clients begin with a fixed scope first release aimed at a dated event or content launch, then move to a monthly retainer that covers new devices, feature releases and live event support. Broadcasters planning a larger programme sometimes take a dedicated team of engineers who work as part of their own technology department. Because Codeeo has a team of 80+ across Dubai, Riyadh and Karachi, the people in your planning meetings are the same people supporting your launch. Whichever model you choose, the scope, the acceptance criteria and the handover documents are agreed in writing before work starts.
A defined build with a deadline
We agree what the product has to do, write it down with a price and a date, and build exactly that. Changes are priced before they are made, not discovered on the invoice.
A product that keeps evolving
Named engineers who work your hours, join your standups and stay on the codebase. You direct the backlog; we own the quality of what ships.
Something live that needs looking after
A monthly block of hours for improvements, fixes and the small requests that otherwise wait months. Unused hours carry for a quarter.
Technology
We choose encoders, packagers, DRM services, players and CDNs to fit your audience size, device list and hosting rules, and we keep the choices documented so your own team can run the stack later. Where a managed service saves real effort, such as a DRM licence server or a CDN, we use it; where lock-in would hurt you later, we build the piece ourselves.
01Mobile
02Data and cloud
03Marketing and tracking
Viewer apps, a video pipeline, DRM, payments and a CMS.
A typical first release covers iOS and Android apps, at least one smart TV platform, live and on-demand playback with adaptive bitrate, multi-DRM, sign in and subscriptions with local payment methods, and a CMS for scheduling and artwork. Advertising, extra TV platforms and alternate camera feeds often follow once you have seen how viewers use the service. We also cover what happens when a viewer cannot pay or verify quickly, because a stuck subscriber during the opening minutes turns into a public complaint.
Schedule a free consultation and get a written recommendation, with costs, before you commit to anything.
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