Services · Website development · AI customer support websites
Codeeo delivers AI customer support website development UK software vendors, contact centre outsourcers and CX integrators use to sell to cautious British buyers. We build the site a procurement lead, a data protection officer and a head of service all read before a shortlist: clear product pages, a trust centre written for UK GDPR, sector pages for regulated industries, and an enquiry route that tells your sales team who is asking and why.
A buyer in a building society, a water company or a council reads your site very differently from a startup founder. The site has to answer the questions each of them brings, in plain English, without overclaiming what the AI does or where the data goes.
200+ companies servedFrom a first store to an ADX listed developer
What the website can include
Selling AI customer support in Britain means persuading several people at once. Operations wants fewer repeat contacts, compliance wants to know how a complaint or a vulnerable customer is handled, IT wants integration detail, and procurement wants documents it can file. A homepage with a chat bubble and a demo button does not answer any of them.
We plan the information architecture around those readers. Product and solution pages explain what the AI does and where a person stays in control. A trust centre gives security and privacy teams something specific to read. Sector pages speak to financial services, utilities, telecoms, housing and the public sector in their own terms. Underneath, a CMS your marketing team can run, sound technical SEO and an enquiry flow connected to your CRM keep the site working after launch.
A dedicated section covering your lawful bases, sub-processor list, hosting regions, international transfer mechanisms such as the UK IDTA or Addendum, retention periods and how customers make data rights requests. It links to downloadable security documents behind a simple request form, so your team sees who asked.
Data protection officers find their answers before the first call.
The Data (Use and Access) Act 2025 reshaped the UK rules on automated decisions, and buyers want to know where a human steps in. We give you a page that explains which actions the AI takes alone, which it only suggests, and how a customer reaches a person.
Your position on human oversight is stated once, clearly and consistently.
Separate pages for FCA regulated firms working to the Consumer Duty, energy suppliers under Ofgem, telecoms providers under Ofcom, housing providers and local authorities. Each one describes the support problems that sector actually has and the controls your product offers, written with your compliance lead.
Each sector reader sees their own problem described accurately.
Outsourcers and vendors with teams in places like Glasgow, Leeds, Newcastle, Cardiff or Belfast benefit from a page per base that explains what is run from there, which languages are covered and how to apply for roles. These pages carry local business schema and avoid the thin city pages that search engines ignore.
Regional buyers and job seekers both find a real reason to stay.
Since the Procurement Act 2023 took effect in February 2025, suppliers register on the Central Digital Platform and buyers expect clear documentation. A procurement page gathers your framework listings, accessibility statement, security accreditations you actually hold and standard contract documents.
Public bodies can assess you without chasing paperwork by email.
Welsh public bodies work under Welsh language standards, and some will ask how your product serves Welsh speakers. Where you support Welsh, we build parallel Welsh pages with proper hreflang and a language switcher that keeps visitors on the matching page.
Welsh buyers see that bilingual service is a real capability.
A short form that asks for contact volumes, channels, current helpdesk platform and sector, then routes the request to the right salesperson in your CRM. Consent wording follows PECR, and marketing opt-ins stay separate from the evaluation request.
Sales receives qualified requests with context already attached.
A searchable list of the helpdesks, CRMs, telephony and messaging platforms you connect to, with a page per integration that explains what data moves and in which direction. Each page is editable in the CMS as your engineering team ships new connectors.
IT reviewers confirm fit with their stack in minutes.
Public sector websites must meet accessibility regulations, and buyers increasingly expect vendors to show the same care. We build to WCAG 2.2 AA, test with keyboard and screen readers, and publish an honest accessibility statement that your team can keep current.
The site supports the Equality Act case you make for your product.
AI products change every few weeks, and enterprise customers notice when behaviour shifts without warning. We add a release notes section and a link to your status page, with model or behaviour changes flagged separately from interface updates, so customer success managers can point clients to one source when they ask what changed and when.
Existing customers keep trusting the product as it evolves.
Who this is for
The common thread is a buyer who needs evidence before trust. British organisations that serve the public, from lenders to councils, carry regulatory duties that do not disappear when they buy software. Your website is often the first place those duties get tested, long before a security questionnaire arrives. These are the four situations we see most often, and each needs a different site. What they share is the need to be specific about what the AI does, honest about where people stay involved and clear about data.
Early customers found you through founders and referrals. Larger organisations now want documentation, sector proof and a clear explanation of your controls. We rebuild the site around the enterprise buyer while keeping the self-serve route that brought in your first customers, so neither audience is lost.
The usual trigger is a lost deal where the buyer could not find answers.
A US or European product needs UK pages that use British spelling, cite UK law rather than US state rules, and explain where UK customer data is processed. We build a UK edition with its own trust content and regional targeting, without duplicating your global site wholesale. Pricing pages, case material and legal terms are reviewed for the UK edition too, because a US contract summary or sales tax note confuses a British buyer.
Outsourcers with sites in Glasgow, the North East, Cardiff or Belfast now sell AI assisted service alongside agents. The website has to explain the blend of people and automation honestly, show the regions you operate from, and support recruitment as well as sales.
Firms that implement AI on top of established helpdesk platforms need a site that sells expertise rather than a product: methodology, sector knowledge, partner platforms you genuinely work with and the outcomes your engagements aim for. We structure it so prospects can book a discovery call directly. Insight articles written by your consultants, tagged by sector and platform, give the site a reason to be found between projects.
Partner badges only appear where your partnerships actually exist.
How we work together
Our team works with UK clients remotely, with discovery, design reviews and sign-offs held by video call. Most vendors start with a fixed scope rebuild of the core site, then keep a retainer for new sector pages, integration pages and trust centre updates as the product changes. Companies with a large content programme sometimes take a dedicated team that works inside their own planning cycle. Whichever route you choose, the scope, the release plan and who approves content are agreed in writing before work starts, and every account stays in your name.
A defined build with a deadline
We agree what the product has to do, write it down with a price and a date, and build exactly that. Changes are priced before they are made, not discovered on the invoice.
A product that keeps evolving
Named engineers who work your hours, join your standups and stay on the codebase. You direct the backlog; we own the quality of what ships.
Something live that needs looking after
A monthly block of hours for improvements, fixes and the small requests that otherwise wait months. Unused hours carry for a quarter.
Technology
We usually build on a headless CMS with a Next.js front end, or on WordPress where your marketing team already knows it. The choice follows who edits the site, how often and which systems it must talk to.
01Web
02Commerce
03Data and cloud
04Marketing and tracking
A site planned around the British buyers, laws and sectors you sell into.
It starts with mapping who reads the site: operations, compliance, IT and procurement. From there we plan product pages, a trust centre, sector pages, integration pages and an enquiry flow, then write or edit content in British English, build it accessibly and connect it to your CRM. The finished site explains what your AI does, where people stay in control and how customer data is handled under UK GDPR.
Schedule a free consultation and get a written recommendation, with costs, before you commit to anything.
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