Services · Mobile app development · AI sales assistant apps
Codeeo offers AI sales assistant development for Birmingham firms that sell to other businesses: distributors, manufacturers, professional practices and exhibitors at the NEC. We build assistants that answer buyer questions from your own product and pricing rules, qualify each lead against criteria your sales manager sets, book meetings into the right diary and write a clean record into your CRM. Your reps spend their day on conversations that can close, not on sorting web forms and badge scans.
The assistant works on your website, in a mobile app for your field team and inside the messaging channels your buyers already use. It hands over to a person whenever a buyer asks, and it never quotes a price or a discount your rules do not allow.
200+ companies servedFrom a first store to an ADX listed developer
What we build
Much of the selling done from Birmingham is trade selling. A buyer at a fabrication shop in the Black Country wants a stock answer and a lead time, a facilities manager wants a site survey booked, and a procurement team wants a quote in a format their system accepts. Few of those people want a chatbot that recites your brochure.
So we start from the questions your inside sales team answers every week and the decisions a rep makes before picking up the phone. The features below are the ones Birmingham sellers ask for most often. We pick the set that fits your sales motion, connect them to the systems you already run, and leave out anything that would not earn its keep. Custom AI sales assistant development Birmingham companies commission from us is shaped by their own price lists and sales rules, never by a generic script.
A mobile app for your stand team at the NEC or the ICC. Staff scan a badge or business card, the assistant asks three or four qualifying questions in conversation, tags the product interest and drafts the follow-up note. Leads land in the CRM before the show closes, not a fortnight later from a spreadsheet.
Show leads are scored and owned by a rep while the conversation is still fresh.
Buyers ask about sizes, grades, finishes, compatibility and availability. The assistant answers from your catalogue, data sheets and live stock feed, cites the document it used, and says plainly when it does not know. Questions it cannot answer are logged so your product team can fill the gaps.
Routine product questions are answered at any hour without guesswork.
Instead of a blank contact form, the buyer is walked through quantity, delivery postcode, required dates and drawings. The assistant checks the request is complete and passes a structured quote brief to your estimator, with nothing priced automatically unless you choose to allow it for standard lines.
Estimators receive quotable requests rather than half-finished emails.
New customers apply for a credit account through the assistant. It collects company details, pulls the registered address and officers from the Companies House public register, and routes the application to your credit controller with the evidence already attached.
Account openings move faster and need fewer back-and-forth emails.
Reps covering Birmingham, Solihull, Coventry and the Black Country get a phone app that briefs them before each visit: open quotes, recent orders, last conversation and suggested next step. After the meeting they dictate notes and the assistant turns them into CRM updates and tasks.
Visit notes reach the CRM the same day, in a format managers can use.
Your sales manager defines what a good lead looks like: sector, order size, region, timing. The assistant applies those rules, explains its reasoning in the record, and routes each lead to the right rep or branch. Scores can be overridden, and overrides are tracked so the rules improve.
Reps see why a lead was sent to them and can trust the queue.
The assistant drafts follow-up emails and texts for a rep to approve. It checks whether the contact is a company, a sole trader or a consumer, and whether there is consent or an existing customer relationship, before suggesting any marketing message.
Follow-ups go out quickly without breaking the marketing rules.
Birmingham's trade customers include many family businesses where the owner may prefer Punjabi, Urdu or another language for a first conversation. The assistant can reply in the language the buyer writes in, while every record in your CRM stays in English for your team.
Fewer enquiries are lost because the first reply felt hard to read.
When a buyer asks for a person, raises a complaint or reaches a decision the assistant is not allowed to make, it passes the full conversation to a named team member in your sales inbox or Microsoft Teams, and tells the buyer who will reply.
Buyers never feel trapped in an automated loop.
Who this suits
An AI sales assistant earns its cost where enquiries are frequent, the questions repeat and a slow reply loses the order. In Birmingham that pattern shows up in a handful of sectors again and again. If your team recognises itself in one of the descriptions below, the assistant will probably pay its way. If you sell a few large contracts a year through long relationships, a lighter tool or better CRM hygiene may serve you better, and we will say so.
Industrial, electrical, plumbing and building materials suppliers around Tyseley, Aston and the Black Country handle a steady flow of trade questions about stock, alternatives and delivery windows. An assistant connected to the stock system answers the simple ones, captures the order intent and passes a complete enquiry to the branch. Counter staff stop retyping phone messages, and buyers ordering after hours still get a useful answer instead of an auto-reply promising contact tomorrow.
Best when stock and pricing data already live in one system.
Precision engineering, automotive supply chain and metal finishing firms often quote to drawings. The assistant gathers material, tolerance, volume and delivery details, checks attachments are readable and builds a quote brief your estimator can price in minutes. It can also keep chasing missing information politely, which is the part of quoting most teams let slip when the order book is full.
Works well alongside an existing ERP or quoting tool.
Firms in the Colmore Business District, Brindleyplace and Paradise sell advice, recruitment, IT services and facilities contracts. Their leads arrive through the website, LinkedIn and referrals, and the first call is usually a qualification call. The assistant asks the same scoping questions a partner would, books a slot with the right specialist and writes a brief so that first meeting starts with the facts already known.
Suits firms with several practice areas and a shared intake.
Companies that take stands at trade shows in Birmingham collect hundreds of conversations in a few days and lose many of them to slow follow-up. A stand app with a built-in assistant scores each lead on the spot and prepares the follow-up for approval. After the show, managers can compare lead quality between events and decide which shows deserve next year's budget.
Can be built for one show and extended afterwards.
Working together
Codeeo has no Birmingham office. Our team of 80+ works from Dubai, Riyadh and Karachi and has delivered 200+ projects across the UAE and the US; we are rated 4.7 from 23 Google reviews. For West Midlands clients we work remotely, with discovery, demos and progress reviews held by video call. You get one point of contact, a shared project board and written decisions after every review, so your sales manager always knows what is being built and why. We agree the review rhythm with you at the start rather than promising set hours.
When you compare any AI sales assistant development company Birmingham buyers shortlist, local or remote, ask one question first: who writes the rules the assistant follows? With us, your sales manager does, and every rule is visible and editable after launch.
A defined build with a deadline
We agree what the product has to do, write it down with a price and a date, and build exactly that. Changes are priced before they are made, not discovered on the invoice.
A product that keeps evolving
Named engineers who work your hours, join your standups and stay on the codebase. You direct the backlog; we own the quality of what ships.
Something live that needs looking after
A monthly block of hours for improvements, fixes and the small requests that otherwise wait months. Unused hours carry for a quarter.
Technology
We work with HubSpot, Salesforce, Microsoft Dynamics 365, Pipedrive and common ERPs, plus Microsoft 365 and Google calendars. Our AI sales assistant developers Birmingham clients work with choose models per task, and we prefer hosting options in UK or EU regions where your data policy requires it.
01Mobile
02Data and cloud
03Marketing and tracking
It depends on how many systems the assistant has to talk to.
A website assistant that answers from a tidy catalogue and books meetings is a small project. One that reads live stock, writes to an ERP, powers a field app and runs on several channels is a larger one. We agree the timeline after discovery, once we have seen your data quality and access to each system, and the plan names which features arrive first so your Birmingham team can start using part of it early.
Schedule a free consultation and get a written recommendation, with costs, before you commit to anything.
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