Services · Mobile app development · AI sales assistant apps
We handle AI sales assistant development London companies use to qualify inbound demand, prepare their sellers and keep deals moving while the office is closed. For SaaS and fintech firms around Shoreditch and King's Cross, advisory practices in the City, estate agencies and luxury retailers in the West End, we build assistants that speak in your approved language, research accounts, book meetings across calendars and log every exchange in your CRM, so account executives spend their hours on buyers who are ready.
London sales teams often sell into New York in the afternoon and Singapore before breakfast. A well built assistant covers those gaps without inventing anything, and it passes a buyer to a named person the moment the conversation needs judgement. Your sellers stay in charge of pricing, negotiation and anything contractual.
200+ companies servedFrom a first store to an ADX listed developer
Capabilities
A London buying committee rarely decides on one call. A prospect reads your security page at midnight, asks a pricing question from Toronto, forwards a procurement questionnaire and then goes quiet for three weeks. The assistant we build is designed for that rhythm. It remembers context across visits, keeps answers inside what your legal and compliance colleagues have approved, and gives your account executives a short brief rather than another inbox to read.
Custom AI sales assistant development London firms buy from us starts with your existing sales playbook. We read your qualification framework, whether that is MEDDICC, BANT or your own checklist, and teach the assistant to gather the same evidence. The capabilities below are the building blocks; most projects use five or six of them, and the rest can follow once the first release has shown where buyers need most help.
Visitors arriving from North America, the Gulf or Asia outside London hours get a knowledgeable conversation rather than a form. The assistant learns company size, use case, timing and decision process, then offers a meeting slot that suits both the buyer's time zone and your seller's diary.
Overseas demand is qualified overnight and waiting in the morning.
Before a first call, the assistant assembles a one-page brief from Companies House filings, the prospect's own website, your CRM history and any previous conversations. Sources are listed so the seller can check anything that matters before relying on it.
Account executives open every discovery call already informed.
Enterprise buyers in the City send long due diligence questionnaires. The assistant drafts answers from your approved library of policies and previous responses, flags anything new for your security lead, and never submits on its own.
Questionnaires come back in days rather than weeks, with a reviewer on every answer.
For FCA authorised firms, anything the assistant says about a financial product may be a financial promotion. We restrict it to wording your compliance team has signed off, add the required risk statements, and keep a full record of each conversation for your compliance monitoring.
Compliance can audit what was said, line by line.
The assistant books demos and introductory calls across Microsoft 365 or Google calendars, pulls in a solutions engineer when the buyer's questions turn technical, and sends a short agenda drawn from the conversation so far.
Fewer emails go back and forth just to find a time.
With the participants' agreement, recorded sales calls are transcribed and summarised. The assistant writes next steps, stakeholders mentioned and objections raised into Salesforce or HubSpot, and suggests a follow-up for the seller to edit.
Pipeline reviews run on current notes rather than memory.
For agencies selling or letting in Mayfair, Chelsea, Canary Wharf or the new towers at Nine Elms, the assistant answers listing questions from approved particulars, checks buyer position and budget band, and books viewings with the right negotiator.
Negotiators spend their time with buyers who can proceed.
Sales associates on Bond Street or in Knightsbridge use a phone app that recalls each client's preferences, previous purchases and consented contact channels, and suggests a personal message about new arrivals for the associate to send.
Associates keep relationships with visiting clients between trips to London.
A dashboard shows which questions buyers ask most, where conversations stall, which answers lead to meetings and which competitors keep coming up. Product marketing gets a direct view of objections without waiting for win and loss interviews.
Messaging is adjusted from evidence, not hunches.
London firms meet prospects at ExCeL, Olympia and their own breakfast briefings. Staff log each conversation in the app by voice, the assistant matches the person to an existing CRM account or creates one, and a tailored follow-up is waiting for approval by the next morning, with the lawful basis for contact recorded.
Event conversations become tracked opportunities instead of business cards in a drawer.
Good fits
The capital has more sales teams per square mile than anywhere else in the country, but not all of them need an assistant. It helps most where inbound interest outruns the people available to answer it, where the same questions are asked in slightly different words all day, and where a delayed answer hands the buyer to a competitor two streets away. These four groups fit that description well. Any AI sales assistant development company London buyers consider should be able to tell you honestly whether you belong in one of them.
Software companies around Old Street, King's Cross and Farringdon run inbound engines that bring trial sign-ups and demo requests from dozens of countries. The assistant qualifies trials, spots accounts that match your ideal customer profile, nudges stalled evaluations with useful content and books the strongest leads with an account executive. Sales development reps move from triage to genuine outreach, and founders get a clearer read on which channels produce pipeline.
Strongest where product usage data can feed qualification.
Payments, lending, wealth and insurtech firms need sales help that never strays outside approved promotional wording and that treats retail customers fairly under the Consumer Duty. We build assistants that answer eligibility and product questions from signed-off material, route anything advisory to authorised staff, and keep complete conversation records ready for your compliance team to review against FCA rules.
Your compliance team approves the answer library before launch.
Law firms, consultancies, accountants and recruiters in the Square Mile and around Liverpool Street win work through expertise, and prospects test that expertise early. The assistant answers scoping questions within agreed limits, collects the facts a partner needs to judge conflicts and fit, and books a call with the right specialist. It is careful never to give advice, only to route the enquiry well.
Conflict checks always stay with your people.
High-value London purchases attract international clients who expect fast, discreet replies in their own language. Agencies and boutiques use the assistant to answer first questions at any hour, qualify seriousness respectfully, and hand the client to a named negotiator or associate. Every contact preference is recorded so later marketing respects what the client actually agreed to receive.
Tone is tuned with your brand team, not left to defaults.
How we engage
We do not have a London office and do not pretend otherwise. Codeeo is a team of 80+ based in Dubai, Riyadh and Karachi, with 200+ projects delivered across the UAE and the US and a 4.7 rating from 23 Google reviews. London clients work with us remotely: workshops, demos and sprint reviews take place by video call, and decisions are written up afterwards. You nominate a product owner on your side; we provide a delivery lead, engineers and a designer. Review times are agreed at kick-off to suit your calendar.
Because our engineers are spread across several time zones, London clients often find that feedback sent at the end of their day has been worked on by the following morning. We do not sell that as a promise, but it does shorten the loop between a seller spotting a weak answer and a corrected one going live.
A defined build with a deadline
We agree what the product has to do, write it down with a price and a date, and build exactly that. Changes are priced before they are made, not discovered on the invoice.
A product that keeps evolving
Named engineers who work your hours, join your standups and stay on the codebase. You direct the backlog; we own the quality of what ships.
Something live that needs looking after
A monthly block of hours for improvements, fixes and the small requests that otherwise wait months. Unused hours carry for a quarter.
Technology
We integrate with Salesforce, HubSpot, Dynamics 365, Outreach, Gong exports and marketing automation tools. AI sales assistant developers London clients meet on our team pick models per task, and can use UK or EU hosting regions where your data policy asks for it. Accessibility of the chat widget is tested against WCAG 2.2 so keyboard and screen reader users can buy from you too.
01Mobile
02Data and cloud
03Marketing and tracking
Timing follows scope, approvals and integration depth.
An assistant that qualifies web visitors and books meetings is a contained build. Adding questionnaire drafting, call summaries, a clienteling app or regulated wording review extends it, partly because compliance sign-off takes its own time in London financial firms. We fix the plan after discovery, phase the features so value arrives early, and adjust dates only through a written change agreed by both sides. The usual cause of delay is waiting for system access, so we request it in week one.
Schedule a free consultation and get a written recommendation, with costs, before you commit to anything.
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