Services · Ecommerce development · AI sales assistant subscription sites
Codeeo offers AI sales assistant subscription website development Birmingham software companies need when their buyers are distributors, manufacturers, wholesalers and professional firms rather than other tech start-ups. We build pricing pages that a sales director can understand without a glossary, plans based on the number of reps or branches, Direct Debit and invoice billing alongside cards, VAT invoices and an account area where customers manage seats and payment. The assistant you sell is connected to that billing, so access follows payment without anyone in your office chasing it.
Across the West Midlands, many businesses still buy software the way they buy supplies: on account, with a purchase order, from a supplier they trust. A subscription site for this market has to respect that habit while still letting smaller firms sign up online.
200+ companies servedFrom a first store to an ADX listed developer
What goes into the platform
A Birmingham vendor selling sales automation to an industrial distributor in Tyseley or a building supplies merchant in the Black Country faces buyers who are practical and cautious. They want to know what the assistant costs per rep, whether they can pay monthly by Direct Debit, and whether the invoice will match their purchase order. Many have never bought software through a pricing page and expect to speak to someone first. The site must earn enough trust to take a payment, or at least to book that first conversation with the right person.
So AI sales assistant SaaS website development Birmingham vendors ask us for usually combines a simple online checkout for small firms with an assisted route for larger ones. Below are the parts we build most often. Each one connects to a single billing engine and to your product, so a new branch added to a contract, a rep who leaves or an unpaid invoice changes access in the assistant automatically. Wording throughout is plain British English that a busy sales manager can follow on a phone between customer visits.
Plans built around the units your buyers already count: field reps, inside sales staff, depots or branches. A simple calculator shows the monthly or annual total for their team, including VAT, before they commit, so the figure on the website is the figure on the invoice.
Buyers can size their plan without a sales call.
Bacs Direct Debit mandates set up online, with the advance notice emails the scheme requires and handling for failed collections. Many West Midlands firms prefer this to company cards, especially for annual or multi-seat plans approved by a finance manager.
Collection fits how your customers already pay suppliers.
For larger customers, an account application with company details from Companies House, credit terms you decide, purchase order numbers and invoices issued on the agreed cycle. Reminders go to the accounts contact, and overdue balances can restrict new seats without switching off the assistant mid-campaign.
Larger customers buy the way their finance team insists on.
A request for a callback or video demo for buyers who want to talk first, routed into your CRM with the plan they were looking at and the number of reps they entered. Your sales team then sends a quote that converts into a subscription once accepted.
Cautious buyers get a conversation, and the billing record is already prepared.
Vendors who exhibit at trade shows at the NEC often need event-specific pages that capture visitors who scanned a badge or picked up a card. We build those pages on the same platform, recording the event as the lead source so you can see which shows produce paying customers.
Event spend is measured against subscription revenue.
Admins add and remove reps, reassign seats when staff move between branches and see who has used the assistant this month. Seat changes are prorated by the billing engine and shown before they are confirmed.
Staff turnover does not mean a support ticket.
VAT applied to UK supplies, business VAT numbers captured, invoices numbered sequentially and stored, and exports to the accounting package your bookkeeper uses. Totals on the website include compulsory charges, as the DMCC Act drip pricing rules now require.
Your VAT return matches what customers were billed.
Retries for failed cards and Direct Debits, account emails with a secure link to update details, a grace period and a clear message before outreach is paused. Strong Customer Authentication steps are available from the email when a bank asks for one.
Payments recovered without damaging relationships with trade customers.
Connections between billing, your CRM, your accounting software and the assistant's entitlement service, plus customer ERP references where your contracts need them. Every failed sync is logged and retried, and your team is alerted if one keeps failing.
Sales, finance and product see the same account status.
Pages built and tested to WCAG 2.2 AA, with readable type, clear contrast, keyboard access and form errors explained in words, which supports Equality Act duties and makes the site easier for every buyer on a small screen.
No customer is shut out of buying or managing their plan.
Who this is for
Birmingham's software sector is smaller than London's but closely tied to the region's manufacturing, logistics and professional services base. Vendors here often know their buyers' industries well, and their products show it. What tends to lag is the commercial side, where sign-up, payment and invoicing were added quickly and never revisited. These are the starting points we meet most often among vendors based in Birmingham or selling heavily into the city and its surrounding boroughs.
Every customer so far came from a demo and a manually raised invoice. That limits growth to how many calls your founders can take. We add a self-serve route for smaller firms with clear plans and Direct Debit, while keeping the demo and quote route for larger accounts, and connect both to one billing engine. Your team then spends demo time on Birmingham firms large enough to justify it.
Self-serve rarely replaces demos for trade buyers; it sits alongside them.
Industrial buyers in the West Midlands often need supplier onboarding forms, purchase orders and invoices that match their own systems before they can pay anyone. We build trade account applications, PO handling and invoice formats that pass their accounts payable checks the first time. That shortens the gap between a signed order and the first payment received.
Assistants built for accountants, solicitors, recruiters and consultants in the Colmore Business District and around Brindleyplace sell to firms that care about confidentiality. We make data handling, sub-processors and UK GDPR roles clear on the site and in the order flow, so a practice manager can approve the purchase without a long questionnaire. Partners can see exactly what the assistant reads from client files and where that data is held.
Smaller creative and tech companies in Digbeth and the Jewellery Quarter often start with card-paying micro businesses, then land their first multi-branch customer. We add annual contracts, account hierarchies and invoice billing without breaking the self-serve plans that existing small customers rely on.
Existing plans stay live while the new tiers are introduced.
How we work together
Codeeo has no Birmingham office. Our team of 80+ in Dubai, Riyadh and Karachi works with Birmingham clients remotely, with discovery, design reviews and acceptance testing all held by video call and documented in shared files. AI sales assistant subscription platform development Birmingham vendors commission usually begins with a fixed scope first release, followed by a retainer for pricing changes and new integrations. Companies with a larger roadmap can take a dedicated team. We have delivered 200+ projects across the UAE and the US, and we are rated 4.7 from 23 Google reviews.
A defined build with a deadline
We agree what the product has to do, write it down with a price and a date, and build exactly that. Changes are priced before they are made, not discovered on the invoice.
A product that keeps evolving
Named engineers who work your hours, join your standups and stay on the codebase. You direct the backlog; we own the quality of what ships.
Something live that needs looking after
A monthly block of hours for improvements, fixes and the small requests that otherwise wait months. Unused hours carry for a quarter.
Technology
Fast front ends in Next.js or React, a hosted subscription billing engine, Bacs Direct Debit and card providers, Companies House lookups for trade accounts, and API connections to your CRM, accounting software and the assistant's own entitlement service.
01Web
02Commerce
03Data and cloud
04Marketing and tracking
It depends on payment methods, trade accounts and how many customers need moving.
A card and Direct Debit checkout with a few seat-based plans is the quickest part to deliver. Trade account applications, purchase order invoicing, a quote path for larger buyers and migrating existing customers from invoices raised by hand each add time, mostly in testing and reconciliation. After discovery we set out a dated release plan in writing, so you can launch the self-serve route first if that brings revenue sooner. Dependencies outside our control, such as Direct Debit provider approval, are listed in the plan with their own dates.
Schedule a free consultation and get a written recommendation, with costs, before you commit to anything.
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