Services · Ecommerce development · AI sales assistant subscription sites
Codeeo delivers AI sales assistant subscription website development Manchester software teams use when they want customers to discover, try, buy and grow their plan without waiting for a salesperson. We build the sign-up flow, plan and credit pricing, in-product upgrade points, recurring billing, VAT invoicing and a billing area customers run themselves. For founders around the Northern Quarter, Ancoats and MediaCityUK, it means revenue that scales with product usage rather than with headcount in the sales team.
The work covers how your product is sold and paid for. We connect it to the assistant you have built so that a plan change, a top-up or a failed payment is reflected in what each workspace can do, within seconds and without manual steps. Your Manchester team keeps full control of prices and plans after launch.
200+ companies servedFrom a first store to an ADX listed developer
Platform capabilities
Manchester has grown a busy cluster of software companies, many of them small, venture-funded and selling to small and medium businesses across the North West and the rest of the UK. Their customers rarely want a demo call. They want to connect their inbox and CRM, see the assistant book a meeting, and then decide whether to pay. If the website makes them wait for a call or an invoice, they try the next tool on their list.
That buying pattern puts the whole commercial process inside the website and the product. AI sales assistant SaaS website development Manchester vendors ask us for therefore leans heavily on self-serve: clear plans, a sign-up that collects only what is needed, upgrade prompts at the moment value is obvious, and billing that adapts as a team grows from one user to twenty. The capabilities below are the pieces we most often build, in roughly the order a new customer meets them. Each is connected to the same billing engine so pricing changes happen in one place. Where a customer is based elsewhere in the UK or abroad, the same flows apply with VAT and currency handled by rule rather than by hand.
Account creation with work email or single sign-on, a short onboarding questionnaire that sets the right plan suggestion, and workspace provisioning before the welcome email arrives. We keep marketing consent as a separate, unticked choice, as PECR and UK GDPR expect.
More visitors reach the product with lawful consent recorded.
If you choose to offer a trial or free tier, we build its limits, expiry, conversion prompts and what happens to data when it ends. Card-required and card-free variants can be tested against each other, with results reported per acquisition channel.
You learn which entry model converts best for your market.
Many sales assistants spend real money on model calls, enrichment and sending. We sell those actions as credit bundles with automatic or manual top-ups, show the balance in the product and warn admins before credits run out so outreach never stops mid-sequence.
Usage costs are covered before they are incurred.
When a user hits a seat limit, wants a locked feature or exhausts credits, a contextual upgrade screen shows the plan that solves the problem and its full price, then completes the change in one step with proration explained.
Upgrades happen where the need appears, not on a separate page.
Card checkout that passes Strong Customer Authentication on the first charge, supports Apple Pay and Google Pay, captures VAT numbers for business buyers and states every compulsory charge up front, in line with the DMCC Act drip pricing rules now in force.
Fewer payments fail at the bank and fewer buyers drop out at checkout.
Declined renewals retried on a schedule tuned to card issuers, account emails with a secure update link, an in-product banner for admins, and a clear sequence from warning to paused outreach, with data kept so reactivation is instant.
Revenue recovered without losing goodwill.
Referral links, partner attribution and commission calculation tied to paid subscriptions rather than sign-ups, with reports partners can see. Useful when local agencies or sales consultancies recommend your assistant to their clients.
Partners are paid on revenue that actually arrived.
Plan details, seat management, credit history, invoices, payment methods and an online cancellation route as straightforward as sign-up. Cancellation asks one optional question about why, then confirms by email.
Customers manage billing themselves and leave cleanly if they must.
VAT applied correctly for UK buyers, business VAT numbers stored, invoices issued automatically on every charge and sent to the billing contact rather than the user who signed up. Exports go to your accounting software so quarterly VAT returns use the same records your customers see.
A small finance function keeps up as customer numbers grow.
Events from sign-up, activation, upgrade and churn linked to billing data, respecting cookie consent choices, so you can see which features predict paid conversion and which channels bring customers who stay.
Pricing and product decisions rest on joined-up data.
Who this is for
Greater Manchester's software scene mixes university spinouts, agency-born products and companies started by people who used to work at larger local tech firms. Their AI sales tools are aimed at very different buyers, from recruiters to ecommerce brands, but the commercial problems repeat. These are the four we see most, and each changes which parts of the platform deserve attention in the first release. Most Manchester vendors fit more than one, and the scope reflects whichever brings in most revenue today.
You have users from a beta, a waiting list and a product people like, but nobody is paying yet. We set up plans, a checkout, invoices and entitlements quickly enough to start charging, while choosing a billing engine that will not need replacing when pricing becomes more complex later in the year. Pricing pages are built so new plans can be added by your team in the CMS.
Simple plans first; usage pricing can follow once you understand demand.
Some agencies in Manchester city centre and around MediaCityUK in Salford build sales tools for their own clients first, then decide to sell them to anyone. That shift means public pricing, self-serve sign-up and billing that is separate from agency retainers. We build the product's own commercial front door while keeping existing client accounts working and billed under their current arrangements until they move.
When each conversation or enrichment has a direct cost, flat pricing can lose money on your most active customers. AI sales assistant billing integration services Manchester vendors need here combine metering, credits and plan limits with reporting on gross margin per account, so you can see which customers cost more than they pay. Plan limits can then be adjusted before losses build up, rather than after a quarter of surprises.
Individual sales reps signed up first; now their managers want one invoice, central seat control and admin settings. We add team and company plans, seat assignment, consolidated billing and the option to pay by invoice, without disrupting the users who are already paying individually. Managers can see who uses the assistant and reassign seats when reps leave.
Moving individual subscriptions into a team plan needs careful proration.
How engagements run
We have no office in Manchester. The Codeeo team of 80+, based in Dubai, Riyadh and Karachi, works with Manchester clients remotely, and discovery, reviews and testing are done by video call with shared boards and documents. For AI sales assistant subscription platform development Manchester startups usually begin with a fixed scope build, then move to a retainer for pricing changes and experiments. Teams with a longer roadmap can take dedicated developers. Every release has written acceptance criteria and is signed off by you in a test environment that mirrors production billing. We have delivered 200+ projects across the UAE and the US and are rated 4.7 from 23 Google reviews.
A defined build with a deadline
We agree what the product has to do, write it down with a price and a date, and build exactly that. Changes are priced before they are made, not discovered on the invoice.
A product that keeps evolving
Named engineers who work your hours, join your standups and stay on the codebase. You direct the backlog; we own the quality of what ships.
Something live that needs looking after
A monthly block of hours for improvements, fixes and the small requests that otherwise wait months. Unused hours carry for a quarter.
Technology
Next.js or React front ends for fast sign-up and pricing pages, a hosted subscription billing engine with metering, card processing with wallets, feature flags for staged pricing launches, and product analytics connected to billing events through your consent platform.
01Web
02Commerce
03Data and cloud
04Marketing and tracking
A basic paid plan can come first, with richer pricing after.
The fastest route is one or two flat plans, a card checkout, invoices and entitlements on a hosted billing engine. Credits, metering, team plans and partner tracking each add time, mostly in testing, because billing errors cost trust. After discovery we write a dated release plan so you can start charging early and add complexity once real customers show you what they value. Items that depend on others, such as a payment provider approving your account, are marked so they do not surprise anyone late in the project.
Schedule a free consultation and get a written recommendation, with costs, before you commit to anything.
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