Services · Website development · AI sales assistant websites
Codeeo offers AI sales assistant website development Birmingham vendors can put in front of the people who run the West Midlands economy: manufacturers, engineering suppliers, wholesalers, builders' merchants and the professional firms in the Colmore Business District. These buyers are not chasing novelty. They want to know what the assistant does on a Tuesday morning, which systems it reads from, and who answers the phone when something goes wrong. We build a website that answers exactly that, then captures a well qualified enquiry.
Plain English does more selling in Birmingham than buzzwords. Every page we write for you is checked against one question: would an operations director at a Black Country fabricator understand it first time?
200+ companies servedFrom a first store to an ADX listed developer
What goes into the site
Many sales directors across Birmingham and the Black Country still run their pipeline from a mix of an ERP, spreadsheets, a shared inbox and phone calls. They are curious about AI but wary of anything that might quote the wrong lead time or annoy a long standing trade customer. A website full of abstract claims makes them more nervous, not less.
So the site we build starts from their world. It shows the assistant answering a stock query, logging a quote request into the system they already use and handing a complex enquiry to a named rep. It explains setup in steps, lists the integrations that matter to industrial and trade firms, and gives a phone number as prominent as the demo form. The CMS lets your team add sector pages and scenario write ups as you win work in new trades. Nothing on the site claims savings or results you cannot evidence, which keeps you on the right side of advertising rules and your buyers' scepticism.
Step by step pages showing the assistant in a specific situation, such as a contractor asking for a fixings price after hours or a distributor's customer chasing a delivery date. Each one is labelled as illustrative and shows exactly where a person steps in.
Buyers picture the product inside their own sales office.
Pages for the systems West Midlands firms actually run, such as Sage, Microsoft Dynamics 365 Business Central and common merchant platforms, explaining what the assistant reads, what it writes back and what needs configuring.
IT and finance see a realistic setup effort before the first call.
Sector sections for precision engineering, automotive supply, building products, food and drink wholesale and professional services, each with its own language, objections and enquiry form fields relevant to that trade.
Each sector reads a page written in its own terms.
Click to call, a callback request and a clearly staffed number alongside the demo form, because many buyers in traditional industries prefer a quick conversation. Calls and callbacks are tracked as conversions with consent respected.
Enquiries arrive through the channel buyers actually use.
Short pages tied to QR codes on your stand at the NEC or other trade shows, giving visitors the demo they saw, a brochure download and a booking link, with the lead tagged by event in your CRM. Pages can be prepared weeks ahead and published the morning the show opens.
Stand conversations turn into trackable follow ups.
Recorded sessions and short explainer videos with captions and transcripts, covering topics such as introducing an assistant to an existing sales team or keeping quotes accurate. Transcripts are indexed for search and help accessibility.
Cautious buyers learn at their own pace before they talk.
For vendors who sell through IT resellers, ERP partners or managed service providers around the region, a section that explains the partner model, lists approved partners by area and takes partner applications.
Regional partners can sell for you with confidence.
A trust page that explains UK GDPR roles, hosting location, retention, sub-processors and PECR rules for follow up emails without legal jargon, with full documents available for the buyer's adviser.
Owners understand the risk without needing a lawyer to translate.
Technical SEO, structured data for your organisation and services, and content targeting buyers in Birmingham, Coventry, Wolverhampton, Solihull and the Black Country towns, without creating thin location pages. Your Google Business Profile details are kept consistent with the site.
Regional buyers find you when they search for help.
A plans page that tells buyers how charges are calculated, whether by users, conversations or connected systems, states clearly that business prices exclude VAT, and shows every compulsory charge in the headline figure as the DMCC Act drip pricing rules require. If you prefer to quote, the page explains what the quote depends on.
Finance directors can budget before they ask for a meeting.
Who this is for
Birmingham's sales technology businesses tend to be closer to their customers than their London counterparts. Many began as IT resellers, ERP consultancies or marketing firms serving local manufacturers and grew a product out of that relationship. The websites they need reflect that, with more explanation, more reassurance and a stronger regional presence. These are the four starting points we see most. Each one changes the tone of the copy, the weight given to phone and partner routes, and which sectors appear first in the navigation.
You have years of credibility implementing business systems for West Midlands manufacturers and you have built an assistant that sits on top of them. The site must keep your consultancy work visible while giving the product its own space. We create a product area with its own enquiry path, link it to the integration expertise you already have, and give existing clients a simple route to ask about adding it.
Your service reputation is the product's best proof.
Your team is young, technical and based in the creative quarter, while your buyers are family owned engineering firms. The site has to bridge that gap without hiding who you are. We write in direct, practical language, show real screens, give buyers a phone number and a person to talk to, and build scenario pages that start from their problems rather than your architecture. Team photos and a short founder video help too.
Accountancy, legal and financial firms around Colmore Row and Brindleyplace care about confidentiality and approved wording. If your assistant handles their new client enquiries, the website must explain controls clearly and address what firms regulated by bodies such as the SRA or the ICAEW will ask. We structure those pages for careful readers and flag any statement your compliance adviser should approve. Gated documents and a short confidentiality section help partners at these firms clear an internal review quickly.
Your company sells across the UK but runs its Midlands sales team from the city. You need regional content that ranks and feels local without duplicating national pages. We add a Birmingham and West Midlands section with genuine regional detail, event pages for Birmingham Tech Week and trade shows you attend, and routing so local enquiries reach the local team. Reporting then compares Midlands enquiries with the national picture.
Regional pages must say something national ones do not.
How we work together
We have no office in Birmingham. Our team of 80+ across Dubai, Riyadh and Karachi works with Birmingham clients remotely, and discovery, design reviews and testing sessions all take place by video call with shared notes. Most clients start with a fixed scope build, then keep a modest retainer so new sector pages and event content keep appearing. A few take a dedicated developer for a period when the website and partner portal are developed side by side. Each option comes with written scope, acceptance tests and full access to your accounts throughout, so you are never dependent on us to make a change.
A defined build with a deadline
We agree what the product has to do, write it down with a price and a date, and build exactly that. Changes are priced before they are made, not discovered on the invoice.
A product that keeps evolving
Named engineers who work your hours, join your standups and stay on the codebase. You direct the backlog; we own the quality of what ships.
Something live that needs looking after
A monthly block of hours for improvements, fixes and the small requests that otherwise wait months. Unused hours carry for a quarter.
Technology
For Birmingham vendors whose marketing team is small, WordPress with a carefully built theme is often the right choice. Where the site carries interactive demos or a partner portal, we use Next.js with a headless CMS. Both are documented for handover, with hosting chosen for UK data location where your buyers ask for it.
01Web
02Commerce
03Data and cloud
04Marketing and tracking
Mostly explanation, proof and an easy way to talk to someone.
Manufacturers want to see the assistant handle their kind of enquiry, connect to their ERP and pass difficult questions to a person. The site we build leads with scenarios, integration detail and a prominent phone route, backed by a plain English trust page. Design and SEO matter, but the content plan is where these projects succeed or fail. We also plan what happens after an enquiry arrives, so a prospect who calls on Monday morning reaches someone who already has their details from the form.
Schedule a free consultation and get a written recommendation, with costs, before you commit to anything.
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