Services · Website development · AI sales assistant websites

London websites that get AI sales vendors past enterprise procurement.

Codeeo provides AI sales assistant website development London vendors need when their buyers sit in Canary Wharf trading floors, City law firms, Mayfair wealth managers and fast growing scale ups in Shoreditch and King's Cross. Those buyers shortlist quietly, compare you against well funded rivals and send your link to security, legal and procurement before anyone books a call. We build the site that survives that scrutiny and turns it into a meeting request your account team can act on.

London is also where many vendors set up to sell into Europe and North America. The site often has to speak to a buyer in Leeds and a buyer in New York on the same afternoon, so regional content is planned from the start rather than bolted on.

Built for
London based AI sales assistant vendors, from venture backed start-ups to enterprise software firms, selling to UK and international businesses.
Typical timeline
Milestones are set after discovery, when we know your approval chain, legal review cycle and any launch event you are working towards.
What you own
All code repositories, CMS content, design source files, analytics properties and lead data, transferred to your company's own accounts.
Rated
4.7 / 5 from 23 Google reviews

200+ companies servedFrom a first store to an ADX listed developer

Modon
Majid Al Futtaim
HP
Belkin
Dulsco Group
OneClickDrive
Hanayen
HMS
Clocksprings
Ghezlan

What we build

The parts of a vendor site that matter to London enterprise buyers.

Enterprise deals in London rarely start with a demo. They start with an analyst at a bank, an insurer or a large professional services firm reading your website to decide whether you are worth adding to a long list. If the security pages are thin or the claims look loose, you are removed before you know you were considered. Competition is heavy too: dozens of sales assistant products are marketed from the capital, many with larger budgets than yours.

So we put weight where the evaluation happens. We build the material a security reviewer, a model risk team and a procurement lead each need, keep the marketing pages sharp and quick to load, and make the request flow capture deal context such as region, seat count and incumbent tools. Your marketing team can update everything in the CMS, including regional variants, without a developer in the loop. Page speed matters as well, because evaluators often open your site on a phone between meetings in the City and give it only a few seconds.

Explain your project
  • Security questionnaire library

    A gated area holding your penetration test summary, security policies, standard questionnaire answers and architecture diagrams. Access requests are logged against the account in your CRM, so a sales lead knows that a London bank's information security team has started reviewing.

    Security review becomes a buying signal you can see.

  • Model behaviour and guardrails page

    A clear explanation of how the assistant decides what to say, which sources it draws on, how it avoids inventing prices or terms, and where a human takes over. Firms in financial services will read this with the FCA's Consumer Duty in mind, so the wording must match what the product actually does.

    Risk teams can assess the product without a long call.

  • Regional site variants

    UK, US and EU versions of key pages with the right spelling, currency notation, legal references and contact routing, served under one domain with hreflang tags so search engines show each buyer the correct version.

    One site serves London and your overseas markets cleanly.

  • Account based landing pages

    A CMS template that lets marketers spin up private pages for named target accounts, with the sector, likely integrations and a direct booking link for the assigned executive. Pages carry noindex tags and expire when a campaign ends.

    Outbound campaigns land on pages that feel prepared for the reader.

  • Developer and API documentation

    A documentation portal for webhooks, CRM connectors and the assistant's API, with search, versioning and code samples. Technical evaluators at London fintechs often decide in the docs whether your integration effort is realistic.

    Engineers can validate fit before procurement asks them to.

  • Press, investor and analyst room

    A newsroom with announcements, a media kit, approved boilerplate and leadership profiles, plus a briefing request form for analysts and journalists. Useful for vendors whose name needs to appear in coverage that enterprise buyers read.

    Journalists and analysts find accurate material without chasing you.

  • Event and roundtable pages

    Registration pages for breakfasts, roundtables and talks you run in London, with capacity limits, calendar files, follow up content and attendee data passed to the CRM under the consent the visitor gave on the form.

    Event leads reach sales with their consent recorded.

  • Enterprise enquiry routing

    A request form that asks for region, company size, current CRM and buying timeframe, then routes to the right team: London enterprise, mid market, partners or the US desk. Smaller prospects can be offered self serve resources instead of a call.

    Senior sellers spend their time on deals that fit.

  • Careers and hiring pages

    Role listings fed from your applicant tracking system, team pages and a clear account of how you use AI in your own hiring, which London candidates increasingly ask about. Listings use structured data so they can appear in job search results.

    Recruitment content that supports your employer brand.

  • Partner and reseller portal

    A login area for consultancies and systems integrators who resell or implement your assistant, with deal registration, co branded collateral, training material and certification records. Many London vendors grow through partners based in the same few streets, and a portal keeps that channel organised.

    Partners register deals and find assets without emailing your team.

Who this is for

London vendors we are usually asked to help.

London concentrates almost every kind of AI sales assistant business in a few postcodes, but their website problems differ sharply. A company two years from its first sale needs a different site from a listed software group launching an assistant inside an existing suite. These are the four briefs we see most often from vendors based in the capital, and each leads to its own page plan. Budget, launch order and the balance between marketing pages and evaluation material all shift depending on which of these describes you best.

01

A venture backed start-up competing for enterprise logos

You have funding and a strong product but a small brand. Enterprise buyers in the City expect evidence that you will still be around in three years and that you handle their data properly. We build a site that looks established without exaggeration: thorough security material, a clear leadership page, transparent product documentation and a demo flow that qualifies accounts by size and sector.

Credibility pages first, campaign pages second.

02

A UK vendor expanding to the US

Your London team built the business on British customers and now you are hiring in New York or Austin. The site needs American English variants, US privacy references handled by your counsel, separate routing and a pricing explanation in dollars where you choose to publish it. We structure the CMS so both markets can be managed from London without content drifting apart. Regional analytics then show which market each demo came from.

03

An overseas vendor opening a London base

You already sell in the US or Europe and London is your UK entry point. British buyers notice American spelling, missing UK GDPR wording and US only phone numbers. We localise the pages that matter, add UK specific trust content and set up routing to your London sales team, while keeping one global brand.

04

A sales consultancy productising its own assistant

You have run sales training or outsourced business development in London for years and have now built an AI assistant on top of that method. The site must sell both the service and the software without muddling them. We separate the two offers clearly, show how they combine, and give each its own enquiry path and reporting.

Two offers, one clear story.

Our six stage process for a London vendor site.

  1. 01Discovery callsVideo sessions with sales, marketing, security and leadership to understand target accounts, recent lost deals and the review steps enterprise buyers put you through.
  2. 02Competitive and search auditWe review how rivals position themselves, which London buyer searches you could win, and where your current site leaks visitors before they convert.
  3. 03Architecture and copySitemap, regional structure and draft copy for the trust, product and enquiry pages, reviewed by your team and legal before visual design starts.
  4. 04Design and prototypingInteractive prototypes of key templates tested with your account executives, so the pages reflect the questions they hear in real meetings.
  5. 05Build and integrationFront end, CMS, CRM, analytics and consent configured and tested, with a staging site your security team can inspect before release.
  6. 06Release and refinementGo live with redirects and monitoring, then monthly reviews of demo requests, search positions and page performance to plan the next changes.

Technology

What we build this with.

For London vendors with heavy documentation and regional variants we usually recommend Next.js with a headless CMS, deployed on infrastructure in a region your security team approves. Smaller marketing sites can run well on WordPress with careful performance work. Documentation can live in a dedicated docs framework linked to the main site, so engineers keep it close to the code.

01Web

  • React
  • Next.js
  • TypeScript
  • Node.js
  • Laravel
  • WordPress

02Commerce

  • Shopify Plus
  • WooCommerce
  • BigCommerce
  • Headless storefronts

03Data and cloud

  • PostgreSQL
  • MySQL
  • MongoDB
  • AWS
  • Azure
  • Docker

04Marketing and tracking

  • GA4
  • Google Tag Manager
  • Search Console
  • Meta Pixel
  • Looker Studio

Questions London vendors ask us.

By winning on clarity and evidence rather than volume.

Larger competitors often have polished brand campaigns but vague answers to security and governance questions. We put your effort into the pages evaluators actually read, target specific London buyer searches you can realistically rank for, and make the demo route quicker than theirs. A focused site that answers hard questions honestly can outperform a bigger one that only looks impressive.

Tell us what the business needs. We will tell you what to build first.

Schedule a free consultation and get a written recommendation, with costs, before you commit to anything.

Get in touch

PROVEN RESULTS

4.7 / 5from 23 Google reviews