Services · Website development · AI sales assistant websites
Codeeo handles AI sales assistant website development Manchester founders need when the product is meant to sell itself. Many sales assistant companies around the Northern Quarter, Salford's MediaCityUK and Manchester Science Park sell to online retailers, lettings agents and growing service firms that would rather sign up and test than sit through a pitch. We build a site that explains the product in minutes, shows it working, gets the visitor into a sign up or a short call, and feeds every account into your CRM and product analytics.
The website and the onboarding are one experience for a self serve buyer. We design the handover between the two carefully, so a marketing promise on the homepage matches the first screen a new user sees.
200+ companies servedFrom a first store to an ADX listed developer
What the site does
A Manchester ecommerce manager evaluating a sales assistant at ten at night does not want a contact form and a three day wait. They want to see the assistant answer a product question on a store like theirs, understand what it costs to run, check it works with their platform and get going. If any of that is missing, they open the next tab.
We design the site around that impatient, practical buyer while still giving larger accounts a route to a conversation. Product pages lead with live examples, integration pages are specific, the pricing explanation is clear and the sign up flow hands people straight into your product. Behind the scenes, events from the site and the app connect, so your growth team can see which pages produce accounts that actually activate, not just visits. Larger Manchester accounts, such as regional retail groups, still get a short qualified call route with the context your team needs.
Short recorded conversations and embedded sandbox demos showing the assistant handling real scenarios: a sizing question on a fashion store, a viewing request for a city centre flat, a quote request for a trade supplier. Each example links to the matching use case page.
Visitors see the product in their own context within seconds.
A sign up path that collects only what onboarding needs, passes the source and campaign data to your product, and opens on a first screen that continues the promise made on the page the visitor came from.
Fewer people drop out between the website and the first login.
Individual pages for each storefront, CRM and messaging tool you connect to, such as Shopify, WooCommerce, HubSpot or WhatsApp Business, explaining setup steps, what data flows and any limits. These pages are written to rank for searches combining the platform and your category.
Buyers confirm compatibility and search engines find you by platform.
A filterable set of pages by industry and goal, such as retail product advice, lettings enquiries or B2B quote handling, each describing the conversation flow, the handover to a person and the setup effort.
Each audience lands on a page that speaks to its own sales process.
A public log of releases and improvements, managed in the CMS by your product team, with an optional email digest for subscribers who opted in. Frequent visible updates reassure buyers that the product is actively developed.
Momentum is visible to prospects and existing customers.
Searchable guides, setup checklists and troubleshooting articles in the same design system as the marketing site, so a prospect checking how hard setup is reads the same material a customer would use.
Fewer pre sale questions and faster onboarding.
Manchester has a dense network of digital and ecommerce agencies. A partner section explains how agencies can deploy your assistant for clients, with an application form, a directory of approved partners and resources for pitching it.
Agencies become a steady acquisition channel.
A plans page that sets out what each tier includes, how conversation or seat limits work, what happens when a limit is reached and whether figures exclude VAT. Every mandatory charge is visible, in line with the drip pricing rules now in force under the DMCC Act. Campaign variants of the page load quickly, with deferred scripts and compressed media, so paid traffic is not lost to a slow first view.
No surprises between the plans page and the first invoice.
Website events, consented under PECR, tied to product events so you can see which landing page or campaign produced accounts that activated and stayed. Reporting sits in your own analytics tools, not ours.
Marketing spend is judged on activation, not clicks.
Role listings, team stories and a clear description of how you build and test the assistant, aimed at graduates from the University of Manchester and Manchester Metropolitan University and engineers already working in the city. Listings carry job posting structured data and pull from your applicant tracking system.
Hiring content that competes with larger employers in the city.
Who this is for
The Manchester sales technology scene is younger and leaner than London's, with many companies founded by people who came out of local agencies, ecommerce brands or the universities. Budgets are watched closely and the website has to earn its keep through sign ups and qualified calls. These four positions cover most of the briefs we receive from the city. Each one shifts the balance between self serve paths, partner content and sales led pages, so we agree which describes you before the sitemap is drawn.
The founders built the first site themselves and it served the early customers well. Now marketing hires want to run campaigns and the site cannot support landing pages, integrations content or a proper sign up flow. We rebuild on a structure your team can extend, keep what ranks, and set up tracking that ties traffic to accounts. Your marketers then launch pages on their own schedule.
We keep the pages that already bring in sign ups.
You built chat assistants for retail clients as a service and turned the work into a product. The site still reads like an agency portfolio. We separate the product story from the services offer, create self serve paths for smaller buyers and a partner route for agencies who used to be your competitors. Old portfolio URLs are redirected to the most relevant new page.
Manchester has a large rental market with high demand from students and young professionals, and lettings agents receive enquiries around the clock. If your assistant books viewings and qualifies tenants, the site needs pages for agents, build to rent operators and student accommodation providers, each showing how the product handles their enquiry pattern and how it treats applicant data under UK GDPR.
Teams near the media and broadcast cluster often sell into content heavy businesses where brand voice is everything. Your site has to prove the assistant keeps to tone and approved wording. We build pages with side by side conversation examples, brand control explanations and a clear account of how clients review the assistant before it speaks to customers.
Brand control is the selling point here.
How we work together
Codeeo does not have a Manchester office. Our team of 80+ in Dubai, Riyadh and Karachi works with Manchester clients remotely, with workshops, reviews and sign off sessions held over video call. Lean start-ups often begin with a fixed scope launch, then shift to a small monthly retainer for new integration pages and experiments. Growing vendors with a steady backlog of site and onboarding work sometimes take a dedicated developer or two who join their own stand ups. Scope, acceptance criteria and handover notes are written for each phase, so you can bring the work in house whenever you are ready.
A defined build with a deadline
We agree what the product has to do, write it down with a price and a date, and build exactly that. Changes are priced before they are made, not discovered on the invoice.
A product that keeps evolving
Named engineers who work your hours, join your standups and stay on the codebase. You direct the backlog; we own the quality of what ships.
Something live that needs looking after
A monthly block of hours for improvements, fixes and the small requests that otherwise wait months. Unused hours carry for a quarter.
Technology
For product led vendors we often recommend Next.js with a headless CMS, so marketing pages, docs and the sign up flow share components and load quickly. WordPress remains a sensible option when non technical staff will run most of the content. Either way, hosting and data location are agreed with you and documented for your own security answers.
01Web
02Commerce
03Data and cloud
04Marketing and tracking
With the gap between your homepage promise and the first login.
We look at where visitors drop out: the hero, the plans page, the sign up form or the first screen of the product. Often the biggest gain comes from aligning the message on the site with what new users actually see, then making integration and pricing information easy to find. Homepage redesigns matter less than many founders expect. Once that gap is closed, we add use case and integration pages in the order your sign up data suggests, so effort goes where Manchester buyers actually come from.
Schedule a free consultation and get a written recommendation, with costs, before you commit to anything.
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