Services · Website development · AI sales assistant websites
Codeeo delivers AI sales assistant website development UK software vendors use to win buyers from Aberdeen to Truro. If you sell an assistant that qualifies leads, books meetings or drafts follow ups, your website has to explain what the product does, prove it handles data lawfully under UK GDPR, and turn a sceptical sales director into a booked demo. We plan, design and build that site, connect it to your CRM, and hand your marketing team a CMS they can run without a developer.
A buyer comparing three assistants will read your security page more carefully than your homepage. We treat the evidence pages, the pricing explanation and the demo request as the core of the build, because that is where national deals are won or lost.
200+ companies servedFrom a first store to an ADX listed developer
What the website includes
Selling an AI sales assistant to a British company is mostly an exercise in removing doubt. The head of sales wants to know it will not embarrass the brand. The data protection officer wants to know where conversations are stored and who processes them. Finance wants to understand how the bill grows as seats or conversations increase. IT wants to see the integrations. A typical vendor site answers the first question with a hero video and leaves the rest to a sales call that may never be booked.
We build the site around those four readers. Each has a route through the pages, written in plain British English, with evidence they can forward internally. The demo request sits at the end of every route and captures enough context for your team to prepare properly, while the CMS lets your marketers add sector pages and comparisons as the product grows. Nothing on the site promises outcomes your contracts do not support, which protects you when a procurement team compares the website with the order form.
A dedicated area covering your lawful basis guidance, data processing agreement, list of sub-processors, data residency options, retention settings and the way customers can switch off conversation logging. Documents sit behind a short request form when they are confidential, so you know which accounts are reviewing them.
Due diligence starts on the site instead of stalling in an email thread.
Plan pages that show every mandatory charge up front, state whether figures exclude VAT, and explain usage limits honestly. Since the Digital Markets, Competition and Consumers Act 2024 brought drip pricing rules into force, a headline figure that later grows at checkout is a regulatory risk as well as a trust problem.
Buyers understand the commercial model before the first call.
Separate pages for the industries you serve, such as recruitment, property, B2B wholesale or financial advice, each showing the questions your assistant handles in that trade and the systems it connects to. Your team builds new ones from a tested template in the CMS.
Prospects see their own sales process described, not a generic pitch.
A short form that asks for team size, current CRM, monthly lead volume and the channel they want covered, then routes the request to the right account executive and offers a time slot from their calendar.
Every demo starts with the context a rep needs.
A guided, clickable tour of the assistant built from real screens, so a buyer can see a lead being qualified and handed over without waiting for a call. It loads quickly, works with a keyboard and has captions for any narration.
Interested buyers self educate at any hour.
A searchable list of the CRMs, calendars, helpdesks and messaging channels your assistant supports, each with its own page describing what syncs and in which direction. These pages also attract search traffic from buyers looking for a specific connector.
IT reviewers find their stack covered in seconds.
For vendors selling to councils, NHS bodies or central government, a section explaining how to buy through the frameworks you are listed on, with the documents procurement teams expect under the Procurement Act 2023, which took effect in February 2025.
Public buyers can see a compliant route to purchase.
A cookie banner that meets PECR, with analytics and advertising tags held back until a visitor agrees, plus server side conversion tracking configured within those limits. Reports show which pages lead to demos, not just raw visits.
Marketing data you can rely on without breaching consent rules.
Colour contrast, focus states, keyboard routes, readable forms and accessible chat widgets built in from the first component. Many enterprise and public buyers now check this during procurement, and the Equality Act already expects reasonable adjustments for disabled users.
Fewer procurement objections and a site everyone can use.
Honest comparison pages against the tools buyers shortlist alongside yours, built from a CMS template with a feature table, the cases where each option fits better and sources for every claim. The CAP Code and consumer protection law both expect comparative claims to be verifiable, so we keep the format factual.
You capture late stage search traffic without inviting a complaint.
Who this is for
The common thread is a product that is better than the website describing it. Some vendors have outgrown a launch page built in a weekend. Others are expanding from one region or one sector into a national market, or are adding public sector buyers to a commercial base. Each needs the site to carry more of the selling, because a national pipeline cannot rely on founders introducing the product in person. The four situations below lead to very different page plans, budgets and launch orders.
Your first customers came through founder networks. Now you need inbound demand from companies who have never heard of you. We build the information architecture for scale: sector pages, comparison pages and a content hub that ranks for the problems your buyers search for, with a CMS that lets a single marketer publish weekly. The demo form feeds your CRM with source data so you can see which channels pay back.
Start with three sectors you already win in.
You have a known brand and an existing customer base, but the AI product needs its own story without confusing current users. We create a product area within your main site, with separate navigation, its own trust documentation and an upgrade path for existing customers, while keeping your current rankings intact through careful redirects and internal links.
You do not own the model, you sell expertise in deploying it. The site has to show your method, the platforms you work with and the industries you understand. We build service pages, a scoping questionnaire that produces a useful brief, and a resources area that demonstrates depth without overpromising outcomes you cannot evidence.
Selling into financial services, legal or healthcare brings heavier scrutiny. Buyers regulated by the FCA, the SRA or the CQC will ask how the assistant avoids giving advice it should not, how records are kept and how a human can step in. We write and structure pages that answer those questions accurately, and flag claims your compliance adviser should approve before launch.
Accuracy matters more than reach here.
How we work together
Codeeo has no UK office. Our team of 80+ across Dubai, Riyadh and Karachi works with UK clients remotely, running discovery, design reviews and acceptance testing by video call. Most vendors start with a fixed scope build for the first release, then move to a monthly retainer for new sector pages, experiments and technical upkeep. Larger vendors sometimes take a dedicated team when the website and product marketing tools are developed together. Whichever route you choose, scope, acceptance criteria and handover documents are written down, so your next agency or in house developer can pick up the work without guessing.
A defined build with a deadline
We agree what the product has to do, write it down with a price and a date, and build exactly that. Changes are priced before they are made, not discovered on the invoice.
A product that keeps evolving
Named engineers who work your hours, join your standups and stay on the codebase. You direct the backlog; we own the quality of what ships.
Something live that needs looking after
A monthly block of hours for improvements, fixes and the small requests that otherwise wait months. Unused hours carry for a quarter.
Technology
We usually build with Next.js or WordPress, depending on who will edit the site and how much interactive product content it needs. Hosting, CMS and consent tools are chosen with data location and your security reviewers in mind, and we document every third party script the site loads so your own sub-processor list stays accurate.
01Web
02Commerce
03Data and cloud
04Marketing and tracking
It depends on page count, content readiness and integrations.
A focused site with a homepage, product pages, a trust centre and a demo flow moves faster than a full content hub with dozens of sector and integration pages. The biggest variable is usually content approval, especially compliance statements. We agree a written schedule in discovery once we know who signs off each section, and we sequence the build so the highest value pages can launch first. Where an old site exists, the redirect map and search console checks add a short stage before go live that we plan in from the start.
Schedule a free consultation and get a written recommendation, with costs, before you commit to anything.
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