Services · Ecommerce development · AI tutoring course enrolment sites
Codeeo handles AI tutoring course selling website development UK providers can run from one platform in England, Scotland, Wales and Northern Ireland. We build the public course catalogue, the checkout, the parent or learner account and the link that switches on the right AI tutor the moment a payment clears. Price display, cancellation rights, card authentication and children's data are designed to UK law from the first wireframe, so the store can open nationally without rewriting its terms for each nation later.
Selling tutoring online in the UK means four curricula, several exam boards, a regulator for data, a regulator for competition and consumers, and payment rules that apply to every card transaction. We turn those into plain product decisions: what a course page must state, what the buyer agrees to, and who is allowed to buy for a child.
200+ companies servedFrom a first store to an ADX listed developer
What the platform covers
A family deciding whether to pay for an AI tutor wants the same things a buyer of any online service wants: a clear description of what is included, a total price with nothing added at the last step, a payment method they trust and a straightforward way to change their mind. The UK makes several of those expectations legal duties. The Digital Markets, Competition and Consumers Act 2024 already bans drip pricing, the Consumer Contracts Regulations set cancellation rights for digital content and services, and card payments must pass Strong Customer Authentication. On top of that, most AI tutoring buyers are paying for a child, which brings the ICO's Children's code and UK GDPR into every account screen. The capabilities below are the ones national providers usually need at launch. This is AI tutoring online course platform development UK teams can extend course by course, while the tutoring itself stays inside your AI product.
Courses tagged by nation, key stage or level, subject and exam board, so a family in Cardiff sees GCSE courses aligned with WJEC while a family in Glasgow sees National 5 and Higher options. Filters, search and course pages are generated from structured data rather than hand built pages, which keeps hundreds of combinations manageable for a small content team.
Each learner lands on courses that match the qualifications they will actually sit.
Every course card and checkout line shows the full amount payable, including VAT and any mandatory element such as an assessment or platform charge. Optional extras are clearly labelled as optional. Because the DMCC Act drip pricing rules are already in force, the price logic is tested so no unavoidable charge first appears late in checkout.
Prices that comply with the drip pricing ban and build trust with parents.
Pre-contract information, a durable confirmation email and the 14 day cancellation right handled the way the Consumer Contracts Regulations describe. Where the buyer wants immediate access to the AI tutor, checkout asks for express consent and acknowledgement before access starts, and records both against the order.
Refund disputes are settled from the record, not from memory.
Card payments through a UK authorised payment provider with 3D Secure authentication, plus Apple Pay and Google Pay for parents buying on a phone. Open Banking pay by bank and Direct Debit instalments can be added for longer programmes, each configured through the provider's own regulated service.
Fewer failed authentications and more completed enrolments.
A parent or carer owns the account, pays and gives the consents; each child gets a separate learner profile with no payment access and only the data the tutor needs. Under 13s are never asked to consent to data processing themselves, in line with the UK age for information society services.
Clear adult responsibility and minimal data held about each child.
A confirmed order calls your tutor platform's API to grant access with the correct subject, level and end date. Cancellations, refunds and course transfers send the matching change, and a nightly reconciliation flags any learner whose access and payment status disagree.
Nobody pays without access, and nobody keeps access without paying.
Intakes timed to the summer and November exam series, mock windows and the Scottish exam diet, with cut off dates and seat limits for any live group sessions. Learners joining late are offered the next intake automatically rather than a course that ends after their exam.
Courses sell when learners need them and close before they stop being useful.
VAT receipts for families, invoices with purchase order references for schools and employers buying seats, and credit notes on refunds. Daily exports go to your accounting software so your accountant can apply the right VAT treatment and keep Making Tax Digital records in order.
Finance closes each month without rebuilding orders by hand.
Keyboard friendly checkout, readable contrast, form errors explained in words, and course pages that work with screen readers. Many buyers are parents of learners with SEND, and the Equality Act expects reasonable adjustments, so accessibility is tested before launch rather than audited afterwards.
More families can enrol without needing to phone for help.
A cookie banner that meets PECR, analytics and ad tags that wait for consent, and no tracking inside learner areas used by children. Marketing emails follow the soft opt in rules for existing customers and fresh consent for everyone else.
Marketing data you can use without exposing the business to ICO complaints.
Who this is for
A national course store has to work for a parent in Belfast, an adult retaking maths in Bristol and a school business manager in Swansea on the same day. The legal base is shared across the UK for data and consumer rights, but curricula, qualifications and school structures differ by nation, and Scotland has its own legal system for contract matters. These are the providers we most often plan national stores with, along with the decision that tends to shape each build. Many sit in more than one group, and the platform is designed so a second model can be added once the first is selling reliably.
The tutor works and pilot schools like it, but families cannot buy it yet. We build the store, accounts and entitlement link around the existing product rather than rebuilding it, starting with the qualifications and nations where demand is clearest. The DfE's generative AI product safety standards for education are worth reviewing alongside the store, because parents increasingly ask how the tutor behaves before they pay.
Launch with the courses that already have good tutor content, then widen the range.
Firms that sell human tutoring by the hour often want AI tutored courses as a lower cost option between sessions. The store has to sell both without confusing families: hourly packages, self paced AI courses and blended plans side by side, with one account and one order history. We also connect the safeguarding records your tutors already keep.
Clear labels stop families buying the wrong kind of support.
Publishers with revision content mapped to AQA, Pearson Edexcel, OCR or WJEC specifications can sell AI tutored versions by specification and tier. The catalogue is driven by the specification structure, licensing terms control which content appears for which course, and rights reporting shows what sold where.
Specification codes become the backbone of the catalogue and the reporting.
Trusts sometimes buy seats for pupils and also let parents top up with extra courses. That means invoiced bulk orders, rostered accounts and an optional parent checkout, all with data sharing agreements that make the school's role as controller clear. At that point the project becomes AI tutoring paid learning portal development UK trusts can run themselves, and we keep school and family purchases separate in reporting.
Bulk seats and family payments need different contracts and different screens.
How we work together
Codeeo has no UK office. Our team of 80+ works from Dubai, Riyadh and Karachi and runs discovery, design reviews and sprint demos with UK clients by video call, with shared boards and written decisions after each session. You get a named lead, a staging site to test every change, and documentation your own staff or a later supplier can follow. Where a point needs legal sign off, such as cancellation wording under Scots law or a data protection impact assessment, we prepare the material and your adviser makes the call.
A defined build with a deadline
We agree what the product has to do, write it down with a price and a date, and build exactly that. Changes are priced before they are made, not discovered on the invoice.
A product that keeps evolving
Named engineers who work your hours, join your standups and stay on the codebase. You direct the backlog; we own the quality of what ships.
Something live that needs looking after
A monthly block of hours for improvements, fixes and the small requests that otherwise wait months. Unused hours carry for a quarter.
Technology
Usually a headless storefront in Next.js or a proven commerce platform, a UK authorised payment provider, your existing AI tutor through its API, and hosting chosen with UK GDPR transfer rules in mind. The choice depends on catalogue size, how often courses change and who edits them.
01Web
02Commerce
03Data and cloud
04Marketing and tracking
The catalogue, checkout, accounts, invoicing and the link that grants AI tutor access.
We build the parts that turn a working AI tutor into something families and schools can buy: course pages, pricing, checkout, parent and learner accounts, invoices, refunds and an admin area for your team. The platform connects to your tutor so access matches what was paid for. It does not replace the tutor itself, and if you need mobile apps we treat those as a separate piece of work with its own scope.
Schedule a free consultation and get a written recommendation, with costs, before you commit to anything.
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