Services · Ecommerce development · Appointment booking sites
Codeeo takes on appointment booking booking website development London businesses can sell from directly: advisers serving the City and Canary Wharf, tattoo and hair studios in Soho and Shoreditch, aesthetics clinics in Kensington and Chelsea, personal trainers and beauty rooms in Clapham and Islington, and mobile therapists who cover several boroughs a day. A client chooses a service, a person and a time, pays the deposit or full price and receives a confirmation with directions. The booking and the money sit in your own system rather than on a marketplace.
London clients book on the move, between meetings and on the Tube, and many of them have never visited you before. The website has to answer price, place and timing questions in a few taps and take payment before the slot is gone.
200+ companies servedFrom a first store to an ADX listed developer
What the booking site handles
Booking in London has its own pressures. Slots at lunchtime and after work sell out first, a fair share of clients are visitors with cards issued abroad, City firms want to pay for their staff, and a mobile therapist crossing from Hackney to Wimbledon has to price travel honestly. Generic booking plugins rarely cope with all of that at once. The online booking system development we do for London operators starts from those real patterns: which slots are scarce, who pays, how travel affects the diary and what happens when a client cancels at the last minute. Below are the capabilities London businesses ask for most. We do not build all of them by default; discovery decides which ones earn their place in the first release.
Early morning, lunchtime and evening slots can carry a different price or a deposit requirement from quiet mid afternoon ones. The client sees the full price for each slot before selecting it, never a surprise at checkout, and your manager adjusts the bands from the admin as demand shifts through the year.
Scarce slots earn more and quiet ones fill more easily.
Clients visiting from Europe, the Gulf, the US or Asia pay by card, Apple Pay or Google Pay, and settlement stays in sterling. 3D Secure runs with their own bank, the checkout explains clearly that the charge is in pounds, and receipts work for expense claims back home.
Tourists and business travellers can book without phoning ahead.
A firm in the City or Canary Wharf can open an account, add employees and pay for their health checks, coaching sessions or treatments on one invoice, with purchase order numbers and VAT shown. Employees book themselves within the allowance the employer sets.
Corporate work arrives without manual invoicing.
Mobile beauticians, massage therapists and tutors define the postcodes they cover and the travel time between them. If a visit inside the ULEZ or the Congestion Charge zone costs you more, any compulsory charge is built into the price shown up front, as the drip pricing rules require.
Travel is priced fairly and never added at the last step.
Each site gets its own page with nearest stations, step-free access notes, cycle parking, entrance details and a map. The confirmation email repeats them. In a city where a building can have three entrances on two streets, this alone cuts late arrivals.
Clients turn up at the right door on time.
Aesthetics clinics and tattoo studios often need a paid consultation before the main appointment can be booked. The site handles both steps, credits the consultation fee against the treatment where you choose to, and only releases treatment slots after a practitioner approves the client.
Higher value bookings follow the order your practitioners require.
When a client cancels inside your notice period, the slot goes to people on the waitlist for that service and time, first to pay secures it. Your cancellation terms decide whether the original deposit is kept, transferred or refunded once the slot is resold.
A cancelled evening slot is usually refilled, not lost.
London clients buy treatments as gifts, often for someone who lives elsewhere in the city. Vouchers are sold online with a delivery date, redeemed against any eligible booking and tracked until they expire. Bundles of sessions, such as five personal training hours or a course of facials, are paid upfront and drawn down booking by booking, with the remaining balance visible to the client.
Money arrives before the diary fills, and returning clients book faster.
London studios serve clients in many languages. We add translated booking pages for the languages your clients actually use, such as Arabic, French, Spanish or Mandarin, written and reviewed properly, while terms of service stay legally consistent across every version.
Visitors and residents book confidently in their own language.
Groups with sites in, say, Marylebone, Islington and Richmond manage every diary from one admin, share staff between locations, move bookings when someone is ill and see takings, deposits held and refunds by site. Staff only see the sites they work at.
One view of the business without merging every diary into one.
Who this is for
Most London operators who come to us already take bookings somewhere: a marketplace, a plugin, a phone and a paper diary, or a mix. What they want is to keep the client relationship, take payment at the point of booking and stop losing evening slots to no shows. These four groups have the clearest case, and each one shapes the payment flow differently: who pays, when the money is taken and what happens if plans change on a busy weekday.
Tattoo, piercing, hair and nail studios with a strong following often take consultations by direct message, deposits by bank transfer and bookings in a notebook. We bring that into one flow: portfolio, consultation request, deposit, design approval and session booking. Deposits are recorded properly, artists see their own diaries and the studio keeps the client list instead of a social platform holding it.
Deposits taken by transfer are hard to track; card deposits are not.
Private aesthetics, dermatology and wellness clinics take high value bookings and handle health information. The booking site asks only what the appointment needs, keeps clinical notes in your clinical system and logs access to client records. Clinics regulated by the CQC keep their own compliance duties; the site supports them with accurate records and clear pre-appointment information.
Financial planners, executive coaches, occupational health providers and corporate wellbeing services sell to employers as well as individuals. Company accounts, allowances, consolidated invoicing and video appointments sit alongside in-person slots. Clients choose the format when they book, and the confirmation sends either the meeting link or the address.
Video and office appointments share one diary.
Mobile hairdressers, massage therapists, dog groomers and tutors lose hours to badly planned routes. Bookings are offered only where travel between visits is realistic, travel costs are part of the shown price and each practitioner gets the day's addresses in order. Clients outside the covered postcodes are told plainly before they pay.
How we work together
We do not have a London office. Our team of 80+ is based across Dubai, Riyadh and Karachi and works with London clients remotely, holding discovery, design reviews and acceptance testing by video call. Codeeo has delivered 200+ projects across the UAE and the US and is rated 4.7 from 23 Google reviews. A single studio or clinic usually starts with a fixed scope build. Groups with several sites often add a retainer for new services, locations and reporting. Online payment integration in London is planned as its own piece of work, because corporate invoicing, overseas cards and waitlist resales each change how money moves.
A defined build with a deadline
We agree what the product has to do, write it down with a price and a date, and build exactly that. Changes are priced before they are made, not discovered on the invoice.
A product that keeps evolving
Named engineers who work your hours, join your standups and stay on the codebase. You direct the backlog; we own the quality of what ships.
Something live that needs looking after
A monthly block of hours for improvements, fixes and the small requests that otherwise wait months. Unused hours carry for a quarter.
Technology
Next.js or Laravel for the booking site, a scheduling engine modelled on your staff, rooms and travel zones, and a payment provider such as Stripe, Square or Adyen selected for your mix of local and overseas cards. Hosting sits in a UK or EU region, and every account is opened in your business's name.
01Web
02Commerce
03Data and cloud
04Marketing and tracking
That depends on how many sites, services and payment rules the first release covers.
A single studio with one diary and a deposit rule is a much smaller build than a clinic group with corporate accounts, consultation flows and sites in several boroughs. Integrations with clinical or accounting software, translated pages and migrating existing future bookings all add time. We give a timeline once discovery has made those factors clear, and we can split the work so the core booking and payment flow launches first and extras follow in later releases.
Schedule a free consultation and get a written recommendation, with costs, before you commit to anything.
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