Services · Website development · Appointment booking websites
Codeeo delivers appointment booking website development London businesses use to compete street by street: private clinics in Marylebone, aesthetics and massage practices licensed by their borough, barbers in Shoreditch, physios near the City, tutors in Richmond and multi-site groups spread from Wimbledon to Walthamstow. We build a fast website that ranks for each area you serve, earns trust with clear prices and credentials, and sends visitors straight into the right diary.
In a city with competition on every corner, the site that answers a question fastest usually gets the booking. We focus on the pages, search signals and booking routes that make yours that site, without forcing your team to change the scheduling tool they already use.
200+ companies servedFrom a first store to an ADX listed developer
What the website includes
A Londoner looking for a dentist, a brow artist or a sports massage usually searches by neighbourhood or station, compares three or four sites in a few minutes and books with whichever one makes the next step obvious. Visitors from abroad and commuters who work in one borough and live in another add more patterns on top. Each one is designed to be maintained by your own team after launch.
So the website has to do several jobs at once. It must rank for the places people actually type, which in London means areas and stations as much as boroughs. It must show credentials, licences and reviews quickly. It must make travel simple, with transport details and notes on the Congestion Charge and ULEZ where clients drive. And it must hand the visitor to your booking software with as few taps as possible. These are the parts we build to make that happen. Each one is designed to be maintained by your own team after launch.
Pages for the neighbourhoods and Underground or Overground stations your clients come from, each with genuinely local content: walking routes, nearest stations, parking and the services offered at the closest branch. We only build pages for places you really serve, so none of them read as thin copies.
You appear when people search by the area they know.
Many London boroughs require a special treatment licence for massage, tattooing, nail and similar treatments. Practitioner profiles and location pages show qualifications, professional registrations and licence details from your records, kept current in the CMS.
Visitors can check you are properly licensed before they book.
Booking buttons beside each treatment, practitioner and price, opening your scheduling software already filtered to that choice. On mobile, a sticky book button stays in reach while visitors scroll through long service menus.
Fewer drop-offs between reading and booking.
Step-free access notes, nearest stations, bus routes, cycle parking and plain guidance on whether clients driving in face the Congestion Charge or need a ULEZ-compliant vehicle, all managed as structured fields for each site.
Clients arrive on time and less stressed.
Price menus that show the total a client will pay, VAT included, with any compulsory booking fee in the headline figure as the drip pricing rules now require. Consultation fees, deposits and packages are each explained clearly beside the treatment they apply to.
No surprises at the payment step.
Content in the languages your clients actually use, with clear guidance for visitors staying in hotels nearby and international phone formats accepted on every enquiry form. Currency and date formats stay British throughout, so nobody misreads an appointment date.
Overseas clients can book as easily as local ones.
Firms in the City and Canary Wharf book wellbeing sessions, health checks and group appointments. A short enquiry form captures headcount, dates and invoicing details and routes it to the right person rather than the general inbox. Repeat corporate clients can be given a dedicated landing page with their agreed terms.
Larger bookings get a fast, organised reply.
Lightweight pages, optimised images and good Core Web Vitals scores, so the site loads quickly on a phone at a busy station or on a patchy connection between stops.
Fewer visitors give up before the page appears.
A PECR-compliant cookie banner, a privacy notice that matches what the site collects, and intake forms that send health or personal details only to secure systems. Special category data is never left sitting in an ordinary email inbox.
You can answer the ICO's questions with confidence.
Your Google review rating and selected reviews shown on location and treatment pages, pulled from the source rather than retyped, with before and after galleries where your profession's advertising rules allow them. We avoid anything that looks staged, because London clients are quick to spot it.
Trust is established on the page where the decision is made.
Who this is for
London covers 32 boroughs plus the City of London, and each one runs its own licensing and planning rules. The operators below have the most to gain because their clients compare options quickly, and because the information people need before booking is more involved than an address and a phone number. Each starts from a different place, so the first release looks different for each.
Specialist consultants, dental practices and diagnostics clinics need pages for each consultant with specialisms, registrations and the referral or self-pay route. Patients often research for weeks before booking, so detailed condition and procedure pages, written with your clinicians, carry real weight. CQC registration details appear on every relevant page, and enquiry forms are designed so clinical information goes only to your secure systems. Self-pay price guides, insurer information and a clear explanation of what happens at a first consultation reduce the number of calls your reception team handles each day.
Clinical content is always approved by your own clinicians.
Salons, spas, nail bars and massage studios across London compete heavily in local search and on social media. Their websites need visual treatment menus, practitioner portfolios, licence information and patch-test or consultation steps before certain treatments. We make the menu easy to update for seasonal offers without breaking the layout. Mobile therapists who treat clients at home across several boroughs get a coverage page and postcode check instead.
Treatment menus are edited by your team, not ours.
Accountants, immigration advisers, coaches and financial planners book consultations with busy professionals who decide quickly. The website needs short adviser profiles, practice area pages, intake questions and a booking route that offers video or office meetings. Regulated firms need compliant statements on every page that invites a consultation. Intake answers flow into your CRM so the adviser sees the context before the call starts.
Lunchtime and early slots are made visible on adviser pages.
Physio chains, barber groups and tutoring centres with branches in several boroughs need one brand website with a strong location finder. Visitors enter a postcode or station and see the nearest branch, its next steps and its own booking link. Branch managers keep their own pages current through limited CMS access. Head office keeps control of prices, brand and legal pages, and reporting shows which branches convert visitors best.
A new branch launches from a template in the CMS.
How we work together
We do not have a London office. Codeeo's team of 80+ is based in Dubai, Riyadh and Karachi, and we run London projects remotely, with workshops, design reviews and CMS training by video call. Single-site businesses usually start with a fixed-scope website build. Growing groups often add a monthly retainer for new area pages, content and search work. Larger networks sometimes keep a dedicated team for a longer programme of improvement. Every decision is recorded in a shared project board so nothing depends on memory of a call.
A defined build with a deadline
We agree what the product has to do, write it down with a price and a date, and build exactly that. Changes are priced before they are made, not discovered on the invoice.
A product that keeps evolving
Named engineers who work your hours, join your standups and stay on the codebase. You direct the backlog; we own the quality of what ships.
Something live that needs looking after
A monthly block of hours for improvements, fixes and the small requests that otherwise wait months. Unused hours carry for a quarter.
Technology
The stack depends on your booking software, the number of sites and who will edit the content. WordPress suits many single-site clinics and salons; a headless CMS with Next.js suits groups that need many fast location pages and tight control over performance. Hosting runs in your own cloud account, with backups and monitoring set up before launch.
01Web
02Commerce
03Data and cloud
04Marketing and tracking
Both depend on the number of sites, pages and integrations.
We do not publish fixed prices because the work varies widely. A single clinic with one booking tool is a very different project from a group with ten sites and a CRM integration. The main drivers are the number of locations and area pages, how much content needs writing, the complexity of the booking hand-off and any migration from an old site. After discovery we give you a written scope with timing agreed for each stage. Ongoing costs such as hosting, licences for third-party tools and any retainer are listed separately so you can see the full picture.
Schedule a free consultation and get a written recommendation, with costs, before you commit to anything.
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