Services · Ecommerce development · Automotive online stores
Codeeo delivers automotive ecommerce website development Birmingham parts factors, classic car specialists, accessory brands and trade suppliers can sell through, online and over the counter at once. The West Midlands has a long motor manufacturing history and a dense trade of parts suppliers serving independent garages. We build stores that carry that trade online: fitment search for the public, account pricing and quick reorder for garages, and stock that matches what is on your shelves.
Many Birmingham parts businesses already sell well by phone, counter and van. The store should add a channel without disrupting that. We plan around the systems and people you already rely on, and connect the website to them rather than replacing them. Your counter staff should find the online orders easy to handle on their first day, and your best garage customers should find ordering online quicker than picking up the phone.
200+ companies servedFrom a first store to an ADX listed developer
What a Birmingham store can include
A Birmingham parts business often runs three sales channels that grew up separately: the trade counter, delivery vans running to garages, and phone orders taken by staff who know the catalogue by heart. A store that ignores those channels creates double handling, stock errors and frustrated trade customers. Automotive online store development Birmingham sellers can rely on joins them up, so a web order reserves the same stock a counter sale would, a garage sees its account price wherever it orders, and a van run picks up web orders alongside phone ones. The list below shows what we usually build. Specialist sellers, such as classic car parts suppliers, need extra attention on part history and condition, which is covered further down. We agree the first release in discovery and leave the rest for later stages.
Buyers reserve stock online and collect from your counter, often within the hour. Counter staff see the order in the same screen as walk in sales, mark it picked, and the customer gets a message when it is ready. Uncollected orders release stock automatically after the window you set.
Web orders handled by the counter team you already have.
Approved garages sign in to see their own price band, order against a credit account, add their job reference and download VAT invoices and statements. Several staff at one garage can share an account with their own logins and limits.
Trade customers order online without calling the counter.
Orders from Birmingham garages are slotted into your existing van runs by postcode and cut off time. The store shows the next run the order will join, and drivers get a picking and drop list that includes phone and counter orders for the same customer.
Local trade delivery promises your vans can meet.
The public side offers plate lookup through licensed vehicle data, with make and model selection as a fallback. Results show position, dimensions and fitting notes so a DIY buyer can confirm the part before paying.
Retail buyers order the right part the first time.
Older vehicles rarely match modern lookups. We structure classic parts by marque, model, chassis range and year, with original part numbers, condition grades for used stock and clear photos, so enthusiasts can search the way they think about their cars.
Specialist buyers find rare parts without phoning first.
Reconditioned alternators, starters, calipers and turbos are often sold on exchange. The store shows the exchange arrangement clearly in the price shown, issues a returns label for the old unit, tracks its arrival and inspection, and settles any refund to the original payment.
Exchange paperwork handled by the system, not by spreadsheets.
When a buyer cannot find a part, a short form captures the registration, a photo and the part description and sends it to your parts desk. Staff reply with a priced quote that the customer can pay online in one step.
Sales from parts that are not yet in the online catalogue.
Retail buyers pay by card with Strong Customer Authentication, Apple Pay, Google Pay or PayPal. Trade buyers can pay on account, by card or by bank transfer, and outstanding invoices can be paid online from the account area.
Faster payment from both kinds of customer.
Retail buyers get a returns portal that follows the Consumer Contracts Regulations and asks whether a part was fitted. Trade returns follow your own account terms instead, with credit notes raised against the garage's account and wrong part returns collected on the next van run rather than by courier.
Two return policies, each applied correctly without staff remembering which is which.
The store reads stock and prices from your parts management system or ERP, and writes orders back, so counter, phone and web share one figure. Supplier stock can be shown with longer delivery times where you sell it on.
No more selling the last item twice.
Who this is for
The motor trade around Birmingham ranges from long established factors on industrial estates to small specialists with a loyal following among enthusiasts, and from remanufacturers to direct to consumer brands. Each needs a different balance between trade and retail features. Codeeo has delivered 200+ projects across the UAE and the US, with a team of 80+ in Dubai, Riyadh and Karachi. We do not have a Birmingham office; we work with clients in the city remotely, and discovery, design reviews and testing all take place by video call.
Your best customers are garages who order many times a day. The store should make that faster than a phone call: search by part number, see account price and branch stock, add a job reference and choose the next van run. Public buyers get a simpler retail view on the same platform, so you run one catalogue rather than two.
We connect to your existing parts system rather than replace it.
The Midlands has deep roots in classic British cars, and the classic car shows held at the NEC draw buyers from across the country. Specialists in this trade sell parts that are rare, used or remanufactured. We build listings that capture condition, provenance and original part numbers, and give buyers a way to ask questions before committing to an expensive purchase.
Condition grading needs clear, agreed wording.
If you rebuild alternators, gearboxes or turbos, your online sale includes a returned core. We design the exchange process so the buyer understands it before paying, the old unit comes back with the right paperwork, and your workshop can record inspection results against each order for a clear audit trail.
Inspection results are stored against each returned core.
Brands selling detailing products, roof systems, mats or lighting direct to drivers need strong product pages, bundles and reviews more than complex fitment. Automotive ecommerce website design Birmingham brands use should show products in use, explain compatibility simply and keep checkout short on a phone. Review collection must follow the fake review rules in the Digital Markets, Competition and Consumers Act 2024.
Lighter stores can launch on Shopify.
How we work together
Most Birmingham clients begin with a fixed scope release covering the trade portal, retail fitment search and stock sync. A monthly retainer then handles new ranges, price file imports and integration changes. Larger groups with several branches sometimes take a dedicated team for a longer programme. If you are weighing up an automotive ecommerce development company Birmingham businesses can trust, ask to see how trade pricing and stock sync will work before design starts; we show that in discovery.
A defined build with a deadline
We agree what the product has to do, write it down with a price and a date, and build exactly that. Changes are priced before they are made, not discovered on the invoice.
A product that keeps evolving
Named engineers who work your hours, join your standups and stay on the codebase. You direct the backlog; we own the quality of what ships.
Something live that needs looking after
A monthly block of hours for improvements, fixes and the small requests that otherwise wait months. Unused hours carry for a quarter.
Technology
We pick the platform after seeing your catalogue and trade rules. WooCommerce or Shopify suit accessory brands; factors with large catalogues and account pricing often need a headless storefront and a commerce engine that can take your system's prices and stock in real time. Hosting sits in your own account, and data can be exported whenever you want to change supplier.
01Web
02Commerce
03Data and cloud
04Marketing and tracking
With the trade customers who already order from you.
For most Birmingham factors, the fastest return comes from moving existing garage orders online, because those buyers already know you and order daily. We usually build the trade portal and stock sync first, then open the retail side with fitment search once data quality is good enough for buyers who cannot ask a counter assistant. Starting this way also means the first version earns its keep quickly, which makes the case for the next stage easier to judge on real numbers from your own business.
Schedule a free consultation and get a written recommendation, with costs, before you commit to anything.
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