Services · Website development · Automotive websites
Codeeo offers automotive website development in Manchester for multi site dealer groups, commercial vehicle and van specialists, rental and leasing firms and used car retailers across the ten Greater Manchester boroughs. We plan one site that holds every brand, branch and department, so a buyer in Stockport and a fleet manager in Trafford Park each reach the right page, and the right person, without wading through content meant for someone else.
Manchester motor businesses often grow by acquisition, which leaves them with a patchwork of old sites. We bring those together under one structure your marketing team controls. Our team works with Manchester clients remotely, with every workshop and review held by video call.
200+ companies servedFrom a first store to an ADX listed developer
What the website includes
A Manchester motor group might run franchised showrooms on the A6 and the A34, a used car centre in Oldham, a van centre near Trafford Park and a body repair site in Wigan, each with its own history online. The website has to explain all of that to buyers without becoming a maze. We plan the structure first: brands, branches, departments and the paths between them. Then we add the features that turn visits into appointments, such as test drive requests, part exchange enquiries and service booking requests, each routed to the branch and department that will act on it. Search visibility is planned by borough as well as by brand, because buyers in Bury and buyers in Altrincham search differently. Consent, privacy wording and cookie controls follow UK GDPR and PECR, and every lead reaches your CRM tagged with brand, branch and source so managers can compare performance across the group.
A clear hierarchy with group pages, brand sections and individual branch pages, each with its own opening hours, departments and staff contacts. Franchised sections can follow each manufacturer's brand standards while sharing one CMS and one set of forms underneath.
One site replaces several, without losing any brand's identity.
Requests from any model or vehicle page, with branch, preferred day and contact preference. The sales team confirms by phone, and the customer gets an acknowledgement that sets expectations clearly rather than an automatic slot that may clash with the diary.
More test drives arrive with the details your sales executives need.
Pages for panel vans, pickups, conversions and specialist bodies, with payload and load space details, VAT qualifying labels and business enquiry forms. Content speaks to trades, delivery firms and fleet buyers who compare on running costs and downtime rather than on looks.
Business buyers find specification detail without calling.
For rental firms near Manchester Airport or in the city centre, pages explaining vehicle classes, licence and deposit requirements, collection points and what happens at return. An enquiry or quote request captures dates and vehicle type for your team to confirm.
Rental customers know the requirements before they arrive.
A guided form with registration lookup, mileage, condition notes and photos, sent to your buying team. The page explains that a firm figure follows inspection, so the website never commits to a valuation your appraisers cannot stand behind.
Trade in leads arrive ready for a proper appraisal.
Owners choose a branch, enter their registration and mileage, pick the work needed and suggest a day. The request reaches the service desk at that branch, which confirms by phone or email after checking workshop capacity. Courtesy car and wait options are explained up front, so customers from Wythenshawe or Prestwich know what to expect before they commit.
Aftersales requests reach the branch that will do the work.
Pages for each borough and town you serve, from Salford and Bolton to Tameside and Rochdale, written with genuine detail about which branch covers them, travel and collection options. Each branch page carries structured data matching its Google Business Profile.
Buyers across Greater Manchester see their nearest branch first.
Manchester has a large student and graduate population, and many are buying their first car. We write guides on choosing a used car, insurance basics and what to check before buying, with finance content worded in line with FCA rules where you act as a credit broker.
Younger buyers trust you before they visit.
Recruitment pages for technicians, apprentices, sales executives and valeters, with role details, branch locations and a simple application form. Groups across the city compete for the same skilled staff, so a clear careers section is worth the effort.
Applications go to the hiring manager, not a general inbox.
CMS roles for group marketing, brand managers and branch staff, with approval steps for offers and price changes. Templates keep layouts consistent while letting each branch publish news and offers without breaking the design.
Your marketing team runs the site; branches contribute safely.
Who this is for
Most of our Manchester automotive briefs start with a specific frustration: too many old websites, stock that is never up to date, van buyers who cannot find specifications, or a rental desk swamped with calls about deposits. We take that problem as the starting point, then build a site that fixes it and leaves the business ready for the next acquisition or brand. These four cases cover most of the work we are asked to do for motor businesses in the city and its surrounding boroughs.
After acquisitions you may run five or six domains, each on a different platform, with duplicated content competing against itself in search. We audit them all, plan one structure, migrate the content worth keeping and redirect every old URL to its new home. Brand sections follow manufacturer guidelines where required, while forms, stock and analytics run from one system your marketing team controls. We also keep a record of which old domain each lead used to come from, so you can see whether the merged site brings in more than the separate ones did.
Consolidation usually improves search visibility because pages stop competing with each other.
Business buyers want specifications, conversion options and availability, and they often need several vehicles at once. We build a business focused section with clear specifications, VAT treatment, multi vehicle enquiry forms and pages explaining aftersales support, workshop hours for commercial vehicles and fleet arrangements. Content is written for trades and operators across Trafford Park, Ancoats and the wider region. Downloadable specification sheets and conversion brochures can sit beside each model, so buyers share them with colleagues before a decision.
Your website must answer questions about licences, deposits, mileage limits and collection points before customers call. We write those pages with your operations team, add vehicle class pages and an enquiry form that captures dates and requirements, and make sure the site works well for travellers arriving at Manchester Airport on unfamiliar phones and networks. Seasonal pages, for example around graduation or summer holidays, can be prepared in advance and published by your team when demand rises.
You compete with large groups and online retailers, so your site has to show real stock clearly and explain why buying from you is worth it: preparation standards, warranty terms and after sale support. We connect your stock feed, design clean vehicle pages and add honest reviews from the platforms you already use, with pricing that includes every mandatory charge. If you sell on the major listing portals too, the website supports those listings with more detail and a direct contact route that avoids portal lead fees.
Clear, complete pricing is now a legal requirement as well as good practice.
How we work together
Groups consolidating several sites usually start with a fixed scope project covering audit, build and migration, followed by a retainer for new branches, offers and search work. Some larger groups keep a dedicated developer who learns their systems and handles every change. Independent retailers often take a smaller fixed build and occasional support. Our team works with Manchester clients remotely, so planning sessions, design reviews and launch checks all run by video call, and you can see progress on shared boards at any time.
A defined build with a deadline
We agree what the product has to do, write it down with a price and a date, and build exactly that. Changes are priced before they are made, not discovered on the invoice.
A product that keeps evolving
Named engineers who work your hours, join your standups and stay on the codebase. You direct the backlog; we own the quality of what ships.
Something live that needs looking after
A monthly block of hours for improvements, fixes and the small requests that otherwise wait months. Unused hours carry for a quarter.
Technology
For custom automotive website development in Manchester we choose between WordPress, a headless CMS with Next.js, or a platform your group already licenses, depending on the number of brands, the stock volume and the team that maintains the site afterwards.
01Web
02Commerce
03Data and cloud
04Marketing and tracking
With an audit of every site, feed and form you already run.
Groups that have grown by acquisition usually have more online assets than anyone realises. We list them all, check which pages earn traffic and links, and note which systems feed stock and leads. That audit shapes the new structure and the migration plan, and it often reveals forms sending leads to inboxes nobody checks. Only after that do we design anything. The audit also shows which domains are worth keeping as redirects and which can simply lapse, which saves renewal admin later.
Schedule a free consultation and get a written recommendation, with costs, before you commit to anything.
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