Services · Website development · Automotive websites

Automotive websites built for UK consumer law, UK vehicle data and nationwide reach.

Codeeo carries out automotive website development across the UK for franchised dealer groups, online used car retailers, fast fit and servicing chains, leasing brokers and independent garage networks. We build sites that pull official vehicle and MOT data, present prices the way current consumer law requires, and scale from a handful of branches to a national estate, with enquiries routed to the branch that will act on them, wherever in England, Scotland, Wales or Northern Ireland it sits.

A national motor retail site is judged by buyers, by search engines and, increasingly, by regulators. We plan for all three from the first workshop. Codeeo has no UK office; our team works with UK clients remotely, with discovery, reviews and sign off run by video call.

Built for
Dealer groups, online car retailers, servicing and fast fit chains, leasing brokers and garage networks operating across several UK regions or nations.
Typical timeline
Discovery sets the scope, branch count, data feeds and legal review steps, and we commit to launch dates in writing once integrations and approvers are confirmed, often with a phased rollout by region.
What you own
Domains, hosting, source code, CMS, analytics, consent records and every lead, all registered to your company, with documentation your own team or any future supplier can use.
Rated
4.7 / 5 from 23 Google reviews

200+ companies servedFrom a first store to an ADX listed developer

Modon
Majid Al Futtaim
HP
Belkin
Dulsco Group
OneClickDrive
Hanayen
HMS
Clocksprings
Ghezlan

What the website includes

National features that a single branch site never needs.

Once a motor business trades across the country, its website stops being a brochure and becomes the front door for thousands of enquiries a month across many branches. That brings problems a local garage never faces: hundreds of branch pages that must not read as duplicates, stock that changes by the hour, finance content subject to FCA rules, price displays covered by the Digital Markets, Competition and Consumers Act 2024, and differences between the four UK nations. The capabilities below are the ones national clients most often need. We choose the mix in discovery with your marketing, operations, compliance and IT leads, because each of them has to live with the result. Every feature is built so your central team keeps control while branches can contribute local content safely, and every lead is tagged by branch, brand and campaign so head office reporting works from day one.

Explain your project
  • Official vehicle and MOT data

    Registration lookups using the DVLA Vehicle Enquiry Service and the DVSA MOT history service, subject to their access terms, so forms and listings fill in make, model, fuel type, tax status and MOT expiry automatically. Customers type less, and stock pages show checked data rather than hand typed details that may be wrong.

    Fewer typing errors and more trustworthy vehicle information.

  • Branch estate at scale

    Templates for hundreds of branch pages, each fed from one central data source with address, hours, departments, brands and staff contacts. Local managers add genuine local content within limits, so pages carry real substance instead of repeating the same paragraph with a different town name, which search engines treat as thin content.

    Every branch has a page worth ranking.

  • Compliant price display

    Listing and service price templates that include every mandatory charge in the headline figure, as the drip pricing rules in force under the DMCC Act require, with VAT shown correctly for both consumer and business buyers. Margin scheme and VAT qualifying vehicles are labelled clearly, and van pages can show business and consumer prices side by side.

    Prices that stand up to scrutiny from the CMA and Trading Standards.

  • Finance content within FCA rules

    Finance pages, calculators and representative examples built from your lenders' data and approved by your compliance team, because finance content on a dealer site is a financial promotion. Version history records exactly what was published and when, which helps when your compliance function reviews past promotions.

    Finance content you can evidence if asked.

  • Distance sales information

    When cars are sold at a distance, the Consumer Contracts Regulations give buyers cancellation rights. We build clear pages and pre contract information covering cancellation, returns, collection and delivery, linked from every vehicle page, so buyers understand their rights and your team handles fewer disputes.

    Buyers know their rights before they commit.

  • Four nations content

    Scotland has its own legal system and low emission zones in Glasgow, Edinburgh, Dundee and Aberdeen; Northern Ireland runs MOT testing through the DVA; Wales has Welsh language expectations. Templates hold nation specific blocks so each branch page shows what applies there, and Welsh pages can be added where your branches serve Welsh speakers.

    Content is accurate wherever the customer lives.

  • Consent and data governance

    A consent platform configured for UK GDPR and PECR, with tags held until visitors agree, marketing preferences recorded separately from service messages, and retention rules for enquiries. Records are kept so your data protection officer can answer ICO questions or subject access requests with evidence rather than guesswork.

    Tracking that respects consent and survives an audit.

  • Plate change and campaign readiness

    March and September plate changes bring heavy traffic to new car and pre registered stock pages. We load test the site, prepare campaign landing templates in advance and let marketing schedule offers to go live at a set time, so the busiest weeks of the year do not depend on someone publishing pages at midnight.

    The site holds up when demand peaks.

  • Head office lead routing and reporting

    Enquiries are routed by postcode, brand and department to the right branch, with copies in your CRM and service level timers that flag slow responses. Dashboards compare branches, regions and campaigns, so managers see which parts of the estate respond fastest and which pages produce the most valuable leads.

    Head office sees the whole estate in one view.

  • Accessibility across the estate

    Shared components built and tested to WCAG 2.2 level AA, so every branch page, form and listing inherits accessible markup. That supports your duties under the Equality Act and avoids the common problem of a compliant homepage sitting above hundreds of inaccessible stock pages.

    Accessibility holds across every page, not just the homepage.

Who this is for

Four national motor retail models we build for.

National motor businesses operate in very different ways. Some sell new cars under manufacturer agreements, some sell used cars entirely online, some fit tyres and exhausts through dozens of centres, and some arrange leases without ever holding stock. Each model has its own legal exposure, data sources and lead flows, so the website has to be designed around the model rather than around a generic dealer template. These four cover most of the national work we are asked to take on. Hybrid businesses, such as a dealer group that also runs a leasing arm, get one platform with separate sections and lead flows for each part.

01

Franchised dealer groups

Groups holding several manufacturer franchises need brand compliant sections, a shared used car platform and branch pages across many regions. We build a group platform where each franchise follows its manufacturer's standards while forms, CRM routing, consent and analytics run centrally. Acquired dealerships can be added through the same templates without rebuilding, and old domains are redirected so their search history carries across. Group reporting compares franchises and regions on the same measures, so performance discussions start from shared numbers.

Acquisitions become a content task, not a rebuild.

02

Online used car retailers

When the website is the showroom, every listing needs complete, accurate information and the buyer needs to understand delivery, cancellation and returns before reserving a car. We design detailed vehicle pages with official data, clear pre contract information and a reservation request flow. If you take reservation deposits, we connect a payment provider that supports Strong Customer Authentication, though payment is not the focus of the site. Vehicle history checks, preparation standards and warranty terms are presented on every listing so remote buyers can judge the car without seeing it.

03

Servicing and fast fit chains

Customers search for a tyre, a service or an MOT near them, so hundreds of centre pages must rank locally and show what each centre can do. We build centre templates fed from your operations data, with service menus, quote requests and registration lookups that check tyre sizes or service intervals. Prices include mandatory charges such as disposal fees where every customer pays them. Centres that share a region can also share local guides, such as seasonal tyre advice for rural and upland areas.

04

Leasing brokers and contract hire providers

Lease pricing changes constantly and is heavily regulated as credit broking or hire. We build deal pages fed from your pricing engine, with representative examples, clear initial payment and term information and enquiry forms that qualify business and personal customers separately. Compliance approvals sit inside the CMS workflow so offers cannot go live unchecked. Business customers see contract hire terms and VAT treatment that suit them, while personal customers see consumer focused wording.

Approval steps in the CMS keep regulated content under control.

Six stages for a national automotive website.

  1. 01Stakeholder discoveryVideo sessions with marketing, operations, compliance and IT leads establish goals, data sources, legal review steps and the branches or regions to launch first.
  2. 02Information architectureBrands, vehicle types, services, regions and branches are mapped into a structure that scales, with search targets assigned to each template.
  3. 03Design system and templatesReusable, accessible components for listings, branch pages, offers and forms, designed once and applied across the whole estate.
  4. 04Data and integrationsStock feeds, DVLA and DVSA lookups, CRM routing, lender data and consent tools are connected, tested with live data and documented.
  5. 05Compliance and quality reviewYour compliance team reviews finance, pricing and distance selling content, while we test accessibility, speed and redirects across sample branches.
  6. 06Phased national rolloutLaunch region by region or brand by brand, monitoring search, leads and errors at each step before extending the rollout across the UK.

Technology

What we build this with.

For custom automotive website development across the UK we typically pair a headless CMS with Next.js for large estates and stock volumes, or use WordPress for smaller networks. The choice depends on traffic peaks, integrations and the team that runs the platform after launch. Hosting sits in your own cloud account.

01Web

  • React
  • Next.js
  • TypeScript
  • Node.js
  • Laravel
  • WordPress

02Commerce

  • Shopify Plus
  • WooCommerce
  • BigCommerce
  • Headless storefronts

03Data and cloud

  • PostgreSQL
  • MySQL
  • MongoDB
  • AWS
  • Azure
  • Docker

04Marketing and tracking

  • GA4
  • Google Tag Manager
  • Search Console
  • Meta Pixel
  • Looker Studio

Questions national motor businesses ask us.

Scale, integrations and the level of compliance review needed.

The main factors are the number of brands and branches, the stock and lead systems to connect, whether official vehicle data lookups are included, the amount of regulated finance content, the number of nations and languages covered, and how many old domains need migrating. A phased rollout spreads effort over time. We explain each factor in discovery and scope the first phase in writing before any design work begins.

Tell us what the business needs. We will tell you what to build first.

Schedule a free consultation and get a written recommendation, with costs, before you commit to anything.

Get in touch

PROVEN RESULTS

4.7 / 5from 23 Google reviews