Services · Ecommerce development · Beauty salon booking sites
Codeeo builds booking and payment websites for hair and beauty salons, bridal make-up artists, threading and brow bars, nail and lash studios, and small groups with sites from the city centre to Sutton Coldfield and Solihull. Our beauty salon booking website development Birmingham work covers the whole paid booking: live availability by treatment and artist, deposits or full prepayment at checkout, cancellation rules written into the booking, and an admin area your front desk can run without calling a developer. It sits on your own domain, so every booking and client record belongs to your business.
Many Birmingham salons run two diaries at once: quick threading and brow work through the day, and high value bridal and occasion bookings planned many months ahead. The site has to handle both without double booking an artist or letting a wedding date sit unpaid.
200+ companies servedFrom a first store to an ADX listed developer
What the booking site includes
A Birmingham client who finds you through Instagram, Google or a friend's wedding photos usually wants three answers quickly: what the treatment involves, when the right artist is free, and what they need to pay to secure it. If any of those means a phone call or a direct message, a good share of people simply book elsewhere. The booking site answers all three on one screen and takes the money there and then.
Behind the screen sit the rules that protect your diary: buffer times between treatments, which artist can perform which service, how much deposit each booking needs, and what happens when someone cancels late. We set those rules with you in discovery, because a salon in the Jewellery Quarter serving office workers and a bridal studio in Handsworth working weekends need very different defaults. Good beauty salon booking website design Birmingham clients respond to is mostly about removing doubt: price, duration, deposit and cancellation terms visible before the card details screen.
Every service carries its real time in the chair, its processing time and any clean down between clients. A full head of highlights blocks the colourist for the application but frees them during development, so the calendar can fit a blow dry into that gap instead of losing the hour.
The diary fills the way your senior stylists actually work.
Clients choose a named artist or the first available one. Each artist has their own working pattern, skills list and price tier, so a junior threader and a senior bridal artist never appear for the same slot unless they can both deliver it.
Clients book the person they came for, at the right price.
Short treatments can be pay on the day, while colour corrections, extensions and bridal work take a fixed deposit or a percentage at checkout. Card payments run through your own payment provider account with Strong Customer Authentication handled at the point of payment.
Expensive slots are secured before the artist is committed.
A wedding party rarely fits a single slot. Clients send the date, venue area, number of people and looks wanted, your team replies with a quote inside the admin area, and the client accepts and pays the first stage online. Later stages are requested by link as the date approaches.
Wedding dates are held only once money has changed hands.
For fast services you can release short slots on the day, show the next free time on the homepage and let clients reserve without a deposit. Busy brow bars near New Street and Grand Central often keep these separate from the main diary.
Quick work stays quick without clogging the long bookings.
Tints, lash lifts and colour services can require a patch test booked a set time before the treatment. The site enforces that gap and stores allergy and health answers as sensitive data under UK GDPR, visible only to the staff who need them.
No treatment is booked that your insurer would question.
Clients reschedule from their confirmation email within your notice period. Late cancellations keep the deposit, refunds go back to the original card, and every change is logged so the front desk can explain exactly what happened if a client disputes it.
Your cancellation policy is applied the same way every time.
Sell vouchers for a value or a named treatment, plus prepaid courses such as a set of laser or facial sessions. Each voucher has a code, an expiry you set and a balance that updates when it is redeemed online or at the till.
Seasonal gifting brings in money ahead of the appointments.
Reception sees the day by artist, adds phone bookings, takes payments in person and blocks time for training. Owners see takings, deposits held, no-show rates and the treatments that sell best online, filtered by site if you run more than one.
The whole team works from one diary instead of three.
Confirmation, reminder and aftercare messages go out by email or text at the times you set, each with a link to reschedule rather than a phone number. After a colour or lash appointment the site can prompt the client to book the next maintenance visit at the interval your stylist recommends. Marketing messages only go to clients who opted in, in line with PECR.
Fewer forgotten appointments and more regulars on a steady cycle.
Who this is for
Birmingham's beauty trade is unusually varied. The city has a large South Asian community with a busy wedding and festival season, a dense city centre full of office workers and shoppers, students across several universities and suburbs with long established neighbourhood salons. The booking site for each looks different, even when the software underneath is similar. An online booking system development Birmingham project should start from which of these you are, not from a template. These are the four situations we see most often.
Studios serving South Asian weddings often book whole families across mehndi, ceremony and reception days. The site needs a request flow rather than a single slot picker, staged payments tied to the event date and a clear record of who is booked for which look. Many of these studios work from Handsworth, Sparkhill or a home studio, so directions and parking notes matter as much as the gallery.
Weekend artist capacity is the constraint we plan around first.
Salons near the Bullring, Grand Central, the Mailbox and Colmore Row live on lunch breaks and after work slots. Their booking site has to load fast on a phone over patchy signal, show the next free time on the first screen and take Apple Pay or Google Pay in a few taps. Deposits are usually light here, because the risk is lost time rather than lost product.
A group with sites in Sutton Coldfield, Harborne and Solihull needs one booking site that lets clients choose a location first and then see only the artists working there. Sutton Coldfield sits within Birmingham City Council while Solihull has its own council, so any registered treatments such as semi-permanent make-up carry separate certificates that the site can display per location.
Each site keeps its own diary, with one shared client record.
Long standing salons in Moseley, Kings Heath or Erdington often took their first online bookings through a marketplace app and now want their regulars booking direct. We import client history where the export allows it, rebuild the service menu on your own domain and set up local SEO so searches for your salon name land on your site, not the platform's listing.
How we work together
Codeeo has no office in Birmingham. Our team of 80+ works from Dubai, Riyadh and Karachi, and runs discovery, design reviews and training with UK salons by video call and shared screens. Most salons choose a fixed scope first release followed by a monthly retainer for changes, seasonal campaigns and new treatments. Larger groups sometimes keep a dedicated developer on the booking platform as they add locations. Across all three, Codeeo brings the same team behind 200+ projects delivered across the UAE and the US, rated 4.7 from 23 Google reviews.
A defined build with a deadline
We agree what the product has to do, write it down with a price and a date, and build exactly that. Changes are priced before they are made, not discovered on the invoice.
A product that keeps evolving
Named engineers who work your hours, join your standups and stay on the codebase. You direct the backlog; we own the quality of what ships.
Something live that needs looking after
A monthly block of hours for improvements, fixes and the small requests that otherwise wait months. Unused hours carry for a quarter.
Technology
We pick the stack around your salon: a proven booking engine where your rules are standard, or a custom build on a modern framework where they are not, always with payments through a provider whose account is in your name.
01Web
02Commerce
03Data and cloud
04Marketing and tracking
It depends mainly on your booking rules and integrations.
A single salon with a standard menu and one payment provider moves faster than a group with bridal requests, vouchers, patch test rules and a link to existing salon software. We agree the scope in discovery and write the launch window into the plan before design starts. If you want the site live before wedding season or the festive rush, tell us early, because the content and photography usually take longer than the build.
Schedule a free consultation and get a written recommendation, with costs, before you commit to anything.
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