Services · Website development · Beauty salon websites
Codeeo handles beauty salon website development across the UK for independent salons, regional groups and franchise brands. We build the treatment menu, location pages, therapist profiles, booking links and consultation forms as one site your own team can edit. Each page is written for the town it serves, set up for Google search and maps, and checked against UK GDPR, PECR, advertising rules and the licensing that varies between England, Scotland, Wales and Northern Ireland.
A salon brand with branches in several nations cannot run one generic page for all of them. Treatment names, licence wording and even what you may advertise change at the border, so the site is planned around those differences from the start rather than patched later. Good beauty salon website design in the UK starts with that map, not with a colour palette.
200+ companies servedFrom a first store to an ADX listed developer
What the website covers
Most salon sites we audit fall into two camps. Some are a single page with a booking button and nothing for Google to rank. Others carry dozens of thin pages copied from branch to branch. Neither brings in steady new clients. A useful site for a UK salon group sits between those: a clear treatment structure, a real page for each branch, proof of the work, and a fast route into your existing booking software. It also has to keep up with rules that change by nation. Treatment wording for cosmetic injectables is restricted by advertising law, consultation forms hold health data, and each branch may need to show a different council registration or licence. The parts below are the ones we build most often for salons operating in more than one place, and the order changes depending on where your clients come from today.
One properly written page per branch, with its address, opening information, parking and transport notes, the treatments that branch actually offers and the team who work there. Each page carries its own LocalBusiness structured data and links to the matching Google Business Profile, so a search in Leeds shows the Leeds branch rather than head office.
Every branch can be found by people searching in its own town.
Hair, nails, lashes and brows, skin, waxing, massage and aesthetics grouped the way clients search, with a page for each treatment that explains duration, aftercare and who it suits. Treatments only sold at some branches are tagged so they never appear on a location page that cannot offer them.
Clients find the right treatment and the right branch in a few taps.
Book buttons that open your existing system, such as Phorest, Fresha, Timely or Booksy, at the right branch and treatment instead of a generic home screen. Where the platform allows it, we pass campaign tags through so you can see which page or advert produced each booking.
Fewer abandoned bookings and clear attribution for every one.
Pre-visit forms for treatments that need a medical history, allergy questions or a patch test. Answers about health are special category data under UK GDPR, so the forms post to a secure store with limited staff access and a retention period you set, not to a shared inbox.
Health information handled lawfully from the first click.
Botulinum toxin is a prescription-only medicine, and UK advertising rules stop salons promoting it to the public by name. We write aesthetics pages around the consultation with a prescriber, keep under-18s out of targeting, and keep claims within the CAP Code so the page does not invite an ASA complaint.
Aesthetics services shown without breaking advertising rules.
Price lists that show the full amount a client will pay, including VAT where you are registered and any compulsory booking or consultation charge. The Digital Markets, Competition and Consumers Act 2024 drip pricing rules are already in force, so mandatory extras cannot be revealed later in the booking flow.
Price pages that meet current consumer law.
Before and after galleries filterable by treatment and branch, with client consent recorded for every image, plus genuine reviews pulled from Google or your booking platform. The same 2024 Act bans fake and incentivised reviews that are not disclosed, so nothing is written or edited on the salon's behalf.
Social proof that holds up to scrutiny.
Role-based access so a branch manager can update their own team, opening notes and offers while brand pages, legal text and the treatment structure stay locked to head office. Franchisees get freedom where it helps without diluting the brand.
Local updates go live quickly and stay on brand.
A cookie banner that meets PECR, with analytics and advertising tags held back until the visitor agrees, and Google Analytics 4 and Meta events configured for booking clicks, form completions and calls. You see what each branch page earns without collecting data you are not entitled to.
Reliable reporting with lawful consent.
Recruitment is a constant for salon groups. A careers section lists open roles by branch, explains employed and self-employed chair or room rental options in plain terms, and collects applications with portfolio links through a form that stores CVs securely and deletes them after the period your privacy notice states.
A steady flow of stylists and therapists applying directly.
Who this suits
The structure of a UK salon site depends less on size than on how the business is organised. A single owner with three branches in one county has different needs from a franchise with sites in Glasgow, Cardiff and Belfast. As a beauty salon web development company working with UK clients remotely, we hear the same few starting points again and again. These are the situations owners most often describe in a first call, and the way we shape the website for each. If yours mixes two of them, the plan mixes them too.
You have outgrown a site built for one salon. We create a branch template, a shared treatment library and a store locator, then write each location page separately so search engines see distinct pages. Adding the next branch becomes a content task for your team, not a new build, and the brand looks the same from the first site to the newest.
Branch number six should take an afternoon to add, not a project.
Franchisees in Scotland, Wales and Northern Ireland face licensing and terminology that differ from England. We give each nation its own legal footer, licence display and, where a treatment is regulated differently, its own wording. Head office sees every franchise in one dashboard and approves changes to shared pages before they publish.
Rules are set per nation, then inherited by every site in it.
If most new clients reach you through a booking marketplace, you are paying for clients who might have found you directly. We build a site that ranks for your treatments in your own town, connects to your Google Business Profile and sends bookings straight into your software, so the marketplace becomes one channel among several.
Adding injectables, peels or laser changes what the site must say and who must be named. We separate the medical-led treatments into their own section, show the prescriber and practitioner qualifications you hold, add consultation-first booking and keep the wording within advertising rules while England's planned licensing scheme for non-surgical cosmetic procedures takes shape.
How we work together
Codeeo has no UK office. Our team of 80+ works from Dubai, Riyadh and Karachi and runs discovery, design reviews and training with UK salons by video call, with shared documents for every decision. Most salon groups start with a fixed scope website, then keep a monthly retainer for new branches, seasonal pages and search work. We have delivered 200+ projects across the UAE and the US and are rated 4.7 from 23 Google reviews.
A defined build with a deadline
We agree what the product has to do, write it down with a price and a date, and build exactly that. Changes are priced before they are made, not discovered on the invoice.
A product that keeps evolving
Named engineers who work your hours, join your standups and stay on the codebase. You direct the backlog; we own the quality of what ships.
Something live that needs looking after
A monthly block of hours for improvements, fixes and the small requests that otherwise wait months. Unused hours carry for a quarter.
Technology
Many salon groups suit WordPress with a structured editor; larger multi-brand groups may suit a headless setup on Next.js. We pick based on who edits the site, how many branches you run and which booking system must connect, and we explain the trade-offs before you commit. Custom beauty salon website development in the UK only makes sense where a template genuinely cannot do the job, and we will tell you when it can.
01Web
02Commerce
03Data and cloud
04Marketing and tracking
Data protection, cookies, consumer pricing, advertising rules and accessibility, before design choices.
UK GDPR governs client details and treats health answers on consultation forms as special category data. PECR requires consent before non-essential cookies. The Digital Markets, Competition and Consumers Act 2024 controls how prices and reviews are shown, the CAP Code limits how aesthetics can be promoted, and the Equality Act means disabled visitors must be able to use the site. We build each of these into the templates so your branch managers cannot accidentally undo them.
Schedule a free consultation and get a written recommendation, with costs, before you commit to anything.
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