Clinic websites for London practices competing street by street for patients.

One profile per clinician, with qualifications, special interests, the sites and days they see patients, languages spoken and their professional register number, such as a GMC or GDC number, so a patient can check it. Profiles feed the specialty and location pages automatically, so a consultant who starts sessions at a second site appears there without anyone rewriting copy.

Each service gets a page explaining what happens, who it suits, preparation and aftercare, without promising results. Prescription-only medicines cannot be advertised to the public in the UK, so pages for injectable treatments are written around the consultation rather than the product name. We flag wording for your clinical lead to approve before it goes live.

A page for every location, whether that is a consulting room off Wimpole Street, a clinic in Kensington or a satellite practice in Richmond. Each covers the nearest Underground and Overground stations, step-free access, parking or the lack of it, the clinicians on site and opening days, marked up with structured data so search engines understand the address.

The enquiry form asks early whether the patient is paying for themselves or using private medical insurance, and if insured, which insurer and whether they hold an authorisation code. Enquiries then route to the right secretary, so insured patients are not left waiting while someone checks recognition by phone.

A separate area for professionals who send you patients: how to refer, which letters and results to include, secure ways to send them, and named contacts for each specialty. GPs across London's boroughs and case managers at insurers find what they need without calling reception, and the area can be kept out of the main patient navigation so it does not confuse anyone booking for themselves.

Providers in England that hold a CQC rating must show it on their website as well as at their premises. We place the official CQC widget conspicuously on the homepage and on each location page, so the rating stays current without anyone copying it in by hand when an inspection changes it.

For clinics that see international patients, a section explains how to arrange a first consultation, which documents to bring, how records from overseas doctors can be shared and how follow up works once the patient flies home. Key pages can be published in the languages your team actually supports, with proper language tags.

Under PECR, analytics and advertising cookies need consent before they load, and health information counts as special category data under UK GDPR. We set up a consent banner that genuinely blocks tags until a visitor agrees, keep tracking pixels away from enquiry pages, and write a privacy notice your data protection lead can sign off.

Many London practices already run a diary in their practice management system. Rather than duplicating it, the site either sends a structured appointment request or hands the patient into the booking screen your system provides, styled to match. Nothing about the diary changes for your reception team.

Older patients, people using screen readers and anyone reading on a cracked phone screen should be able to use the site. We build to WCAG 2.2 AA, test with a keyboard and a screen reader, and write plain English that meets your duty to make reasonable adjustments under the Equality Act.