Services · Ecommerce development · CRM subscription sites
Codeeo handles CRM subscription website development in Birmingham for software companies that sell to the West Midlands' manufacturers, distributors, trade suppliers and professional firms. Those buyers often run several sites or depots, sign annual contracts, pay against invoice and want a named billing contact rather than a card on file. We build pricing, ordering, recurring billing and account management around that reality, and link it to your CRM product so every plan switches on exactly what was bought.
We have no office in Birmingham. The Codeeo team of 80+ is spread across Dubai, Riyadh and Karachi and works with Birmingham clients remotely, holding discovery, design reviews and sign-off meetings by video call. We have delivered 200+ projects across the UAE and the US, rated 4.7 from 23 Google reviews.
200+ companies servedFrom a first store to an ADX listed developer
What the platform does
Plenty of subscription tools assume a single user paying monthly by card. That rarely describes a CRM buyer in Birmingham. A components manufacturer in the Black Country might want sales, service and estimating teams on different plans, billed to two group companies, renewed annually with a notice period, and paid by bank transfer after a purchase order is raised. A professional firm in the Colmore Business District might want the same contract but a single invoice for every office.
We design the website and billing around those contracts. Self-serve plans stay available for smaller firms, while larger buyers can configure a multi-site package online and send it for approval. Displayed prices follow the DMCC Act drip pricing rules already in force, marketing consent follows PECR, card payments use Strong Customer Authentication, and the renewal and cancellation logic is ready for the Act's subscription contract rules, expected in 2027, wherever they apply to consumer plans.
Buyers across the West Midlands also expect straight answers. They want to know what each site costs, what happens at renewal and who to call about an invoice. A website that answers those questions clearly shortens sales cycles more than any amount of feature copy.
Plans can be priced per site, branch, depot or showroom as well as per user, which suits trade and distribution businesses spread across the region. Buyers add their locations during checkout, see how the total changes, and can add more sites later from their account. Minimum site counts or bundles can be set per plan.
Pricing that mirrors how a multi-site business is organised.
A buyer selects modules, users and sites, then either pays straight away or sends the package to a manager or finance colleague for approval. Approvers receive a link to review and accept, and acceptance creates the subscription with the chosen payment terms. Approval links expire after a period you choose, and the buyer is notified when a package is accepted or declined.
Purchases that need sign-off no longer leave the website.
Groups with several limited companies can split invoices by entity, each showing the right company name, registration number and VAT number, while the group finance team sees one combined view of spend and renewals. Entity details are validated against the formats Companies House uses.
Each company in a group receives an invoice it can book correctly.
Contract length, auto-renewal and notice periods are stored on each subscription. Reminder emails go to the billing and account contacts ahead of each renewal date, and the admin area shows which contracts are approaching their notice deadline.
Renewals are predictable for you and transparent for customers.
Larger accounts pay against invoice with a purchase order reference and agreed terms. Bank transfers can be matched automatically, and Open Banking payment links let a finance team settle an invoice in a few clicks with instant confirmation. Unmatched payments are listed for review rather than ignored.
Less time chasing remittances and matching payments.
Sole traders and small firms in the city's suburbs can still sign up and pay monthly by card or Bacs Direct Debit. Card sign-ups authenticate with Strong Customer Authentication, and later renewals run as merchant initiated payments.
Small customers buy without needing to speak to sales.
Data migration, configuration and staff training are often sold alongside the subscription. They appear as clearly labelled one-off items on the quote and invoice, and create onboarding tasks for your services team when the order is accepted. Your services team can see which purchased sessions are still to be delivered.
Services revenue is captured and delivery starts on time.
Midlands manufacturers and their suppliers frequently run Sage or Microsoft Business Central. Our billing integration posts invoices, payments and credit notes into whichever ledger you use, with VAT codes and customer accounts mapped once and kept in sync. Mapping is agreed with your accountant first.
Finance closes the month without rekeying billing data.
On the customer side, finance contacts manage invoices and payment methods while operations admins manage users and sites. On your side, sales can prepare quotes and finance controls credit terms. Every change is logged.
The right people see the right billing information, and no more.
When an invoice passes its due date, the platform follows the steps your credit control policy sets: reminder emails to the finance contact, a notice for account admins, then limited access after an agreed period. Your team can pause these steps for a customer who has explained a delay, and every action is recorded on the account.
Credit control runs consistently without damaging good relationships.
Who this is for
Birmingham's economy mixes advanced manufacturing and its supply chains with a large professional and financial services base, which has grown since HSBC UK moved its head office to One Centenary Square. Creative and tech firms fill the Jewellery Quarter and Digbeth. CRM vendors here sell into all of these, and the buyers behave very differently. These four situations cover most of the conversations we have with Birmingham teams. What unites them is a preference for clear contracts and invoices over clever marketing.
Your customers manage accounts, quotes, service visits and repeat orders across several plants or depots. They want annual contracts, invoices to the right group company and a supplier who answers procurement questions properly. We build multi-site pricing, approvals, purchase order billing and entity level invoices so the website closes deals your sales team used to handle by email. Field sales and service teams who work on the road can be priced as their own user type if that matches how your product is used.
Contract buying moves online without losing control.
Law, accountancy and consultancy firms around Colmore Row often buy per fee earner and per office. They care about data location, access controls and clear contract terms. We present those answers on the site, support invoice billing on agreed terms, and keep subscriber data in UK hosting with documented processors for UK GDPR. Fee earner counts can change through the year, so seat changes prorate automatically and appear clearly on the next invoice.
You have years of customers on old annual contracts, different price points and manual invoices. We bring them onto one billing platform contract by contract, respecting each existing price and renewal date, and flag accounts that need a conversation before they move. New customers then buy through the website on current terms. Where old contracts used a different VAT treatment or billing entity, we flag those for your accountant before migration.
Old contracts are honoured, not overwritten.
Smaller buyers keep asking to sign up without a demo. We add card and Direct Debit plans with an online checkout, while larger deals continue through quotes, and both routes share one subscriber list and one revenue report your board can rely on. Reporting shows how many new Birmingham and wider Midlands customers arrive through self-serve compared with the quote route.
How we work together
Most Birmingham vendors start with a fixed scope project covering pricing, ordering, billing and account management, followed by migration of existing customers. A monthly retainer suits teams who keep adding modules, sites or integrations. A dedicated team suits vendors with a larger roadmap who want developers working within their own sprints. Cost is driven mainly by contract complexity, the number of entities and payment routes, the accounting integration and how many legacy customers need to move. Every option ends with documentation and admin training so your Birmingham team can run the platform day to day.
A defined build with a deadline
We agree what the product has to do, write it down with a price and a date, and build exactly that. Changes are priced before they are made, not discovered on the invoice.
A product that keeps evolving
Named engineers who work your hours, join your standups and stay on the codebase. You direct the backlog; we own the quality of what ships.
Something live that needs looking after
A monthly block of hours for improvements, fixes and the small requests that otherwise wait months. Unused hours carry for a quarter.
Technology
Next.js or Laravel for the website and account area, Stripe Billing or Chargebee for subscriptions, GoCardless for Direct Debit and Open Banking, and Sage, Xero or Business Central for accounts. Custom services handle site based pricing and approval rules where packaged tools fall short. Hosting runs in UK or European regions on AWS or Azure, with monitoring on billing events.
01Web
02Commerce
03Data and cloud
04Marketing and tracking
CRM vendors whose buyers sign contracts, not just card subscriptions.
It suits Birmingham and West Midlands software firms selling to manufacturers, distributors, trade businesses and professional practices, where deals involve several sites, annual terms, approvals and invoice payment. It also suits vendors who want to add a self-serve route for small firms while keeping contract billing for larger ones. If every customer pays monthly by card, a simpler setup may be enough, and we will say so. The discovery call is where we work that out together.
Schedule a free consultation and get a written recommendation, with costs, before you commit to anything.
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