Services · Ecommerce development · CRM subscription sites
Codeeo delivers CRM subscription website development across the UK for software companies that sell customer relationship tools by the seat, the module or the month. We build the public pricing pages, the checkout, the recurring billing and the self-serve account area, then connect them to your product so a paid plan switches on the right features. The result is a sales channel that follows UK consumer, payment and data rules from the first invoice, wherever in the country your buyers sit.
Our team of 80+ works from Dubai, Riyadh and Karachi and runs UK projects remotely, with discovery and reviews held by video call. We have delivered 200+ projects across the UAE and the US, and clients rate us 4.7 from 23 Google reviews.
200+ companies servedFrom a first store to an ADX listed developer
What the platform covers
Selling CRM software online is not like selling a product from a shelf. A buyer compares plans, adds seats for a sales team, pays by card or Direct Debit, then expects to add users, change tier or cancel without phoning anyone. Each of those moments touches money, tax and contract terms, so they need to be built as one connected system rather than a pricing page bolted to a payment link.
For UK sellers the national rules shape the build. Prices shown to consumers must include unavoidable charges under the Digital Markets, Competition and Consumers Act 2024, whose drip pricing rules are already in force. Its subscription contract rules are expected in 2027, and we design renewal notices and cancellation paths so they can be switched on without rebuilding. Card payments need Strong Customer Authentication, invoices need correct VAT, and marketing consent falls under PECR.
Good CRM SaaS website development in the UK also respects how buyers research. Many compare three or four tools on a shortlist, read the pricing page several times and come back later from a different device. Clear plan names, honest limits and a pricing page that loads quickly do more for conversion than a long feature list.
Tiers, seat counts, modules and annual or monthly terms laid out so a buyer can compare them quickly. Prices show clearly whether VAT is included, and any compulsory charge such as an onboarding fee appears up front rather than at the last step.
Buyers understand the full price before they reach checkout.
Card checkout that handles Strong Customer Authentication on the first payment and flags later renewals as merchant initiated, so recurring charges are not interrupted by bank challenges. Apple Pay and Google Pay can sit alongside cards where your provider supports them.
Fewer failed first payments and fewer blocked renewals.
Many UK businesses prefer to pay software bills by Direct Debit. We set up mandate capture through a provider such as GoCardless or Stripe, and Open Banking payments where you want instant bank transfers for annual plans.
Finance teams can pay the way their own processes expect.
Billing cycles, seat changes mid term, upgrades and downgrades calculated with proration rules you choose. We configure Stripe Billing, Chargebee or a similar engine, or build custom logic when your pricing model does not fit a packaged tool.
Every plan change produces the right charge or credit automatically.
Invoices carry your VAT number, the customer's details and the correct rate. Business customers can enter their own VAT number, and sales to buyers outside the UK follow the treatment your accountant confirms for their location.
Invoices your customers' finance teams accept first time.
Retry schedules, card update emails and in-app banners when a payment fails, with a grace period before access is limited. Messages are written as service notices, so they sit outside PECR marketing consent rules.
Less involuntary churn from expired or declined cards.
Customers add seats, change plan, update payment details, download invoices and cancel from one place. Admin roles let the account owner decide which colleagues can see billing.
Your support team stops processing routine plan changes by hand.
When a subscription starts, changes or lapses, the billing system tells your CRM application which features and seat limits apply. We build that link through webhooks and your product's API so the two never drift apart.
Customers get exactly what they paid for, the moment they pay.
A cookie banner that blocks non-essential tags until consent, as PECR requires, plus privacy notices and data handling that follow UK GDPR and ICO guidance. Sign-up forms record what each person agreed to and when.
A clear consent record if the ICO or a customer asks.
Larger buyers still want a conversation. A contact sales route captures team size, current system and timescale, and once a deal is agreed your sales team issues a quote that the customer accepts online. Acceptance creates the subscription in billing with the negotiated price, term and payment method, so nobody rekeys the deal by hand.
Negotiated contracts land in the same billing system as self-serve plans.
Who this is for
CRM software is sold to very different buyers across the country, from a two person plumbing firm in Cardiff to a regional estate agency group or a national insurer. The way they compare, buy and pay changes the shape of the site. These are the starting points we see most often, and each leads to a different first release.
You have sold through demos and manual invoices, and smaller customers now want to sign up without talking to anyone. We build a self-serve route for your entry plans while keeping a contact sales path for larger accounts, so the two channels feed the same billing system and the same customer records. Reporting then shows which route each customer arrived through and what they now pay.
Self-serve and sales-led deals end up on one ledger.
CRMs built for letting agents, recruiters, trades or care providers often price by branch, desk or location rather than seat. We model those units properly in billing, and write the pricing page in the language of that industry so a buyer sees their own business reflected in the plans. Add-ons that matter in that sector, such as portal feeds, compliance modules or extra storage, are priced and billed as separate items.
Payment links and a spreadsheet worked for the first hundred customers, but proration, credit notes and failed payments now take hours each week. We move subscriptions onto a proper billing engine, migrate existing customers without double charging them, and keep their renewal dates intact. Finance gets credit notes and VAT invoices generated by the system instead of edited templates.
Migration is planned customer by customer, not as a single switch.
Buyers in Scotland may want terms that reflect Scots law, and customers in Europe or further afield bring different tax treatment and currencies. We structure terms, invoices and pricing so one site serves every market you sell to without separate checkouts for each. Pricing in sterling, euros or dollars is set by you, not converted on the fly, so customers see round numbers.
How we work together
Most clients start with a fixed scope build covering pricing, checkout, billing and the account area. Some then keep us on a monthly retainer to add plans, payment methods and reporting as the product grows. Vendors with a long roadmap sometimes take a dedicated team that works inside their own sprint process. All three run remotely, with planning and demos by video call, and cost is driven by the number of plans, payment methods, integrations and customers to migrate.
This is CRM subscription platform development UK teams can keep running after launch: documentation, admin training by video call and a clear handover of every account and credential.
A defined build with a deadline
We agree what the product has to do, write it down with a price and a date, and build exactly that. Changes are priced before they are made, not discovered on the invoice.
A product that keeps evolving
Named engineers who work your hours, join your standups and stay on the codebase. You direct the backlog; we own the quality of what ships.
Something live that needs looking after
A monthly block of hours for improvements, fixes and the small requests that otherwise wait months. Unused hours carry for a quarter.
Technology
We work with Next.js and React for the public site, Laravel or Node for custom billing logic, and Stripe Billing, Chargebee, GoCardless, Xero and QuickBooks for payments and accounts. The stack is chosen to suit your product and the team that will own it. Hosting typically runs on AWS, Azure or Vercel in a UK or EU region.
01Web
02Commerce
03Data and cloud
04Marketing and tracking
It depends on the plans, payment methods and integrations in scope.
A site with a few plans, card payments and a hosted billing engine moves faster than one with seat proration, Direct Debit, multi-currency and a custom link into your product. Migrating existing subscribers adds time because each customer's dates and prices must carry across. We agree the timeline in writing after discovery, once those choices are settled, rather than quoting a number before we understand your billing. Dates are then tracked against that plan in every review call.
Schedule a free consultation and get a written recommendation, with costs, before you commit to anything.
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