Services · Ecommerce development · Customer loyalty subscription sites
Codeeo handles customer loyalty subscription website development in Birmingham for software companies that sell loyalty and rewards platforms to restaurants, retailers, jewellers and service businesses across the West Midlands. Many of these products reach merchants three ways at once: direct through the website, through till and EPOS resellers, and through district schemes paid for on behalf of many traders. We build the pricing, checkout, recurring billing and partner tools that let all three run through one subscription system, with every merchant billed correctly and every partner paid what they are owed.
We work with Birmingham companies remotely, holding discovery and reviews by video call from our teams in Dubai, Riyadh and Karachi. Our part is the commercial platform around your product, not the loyalty features themselves. That keeps the product roadmap with your engineers and the commercial plumbing with us.
200+ companies servedFrom a first store to an ADX listed developer
What we build
Loyalty software companies around Birmingham, from the Innovation Birmingham campus in the Knowledge Quarter near Aston University to offices in the Colmore Business District and Digbeth, tend to grow through relationships as much as through search. A till reseller in Solihull recommends you to every restaurant they install. A digital agency bundles your product into a retail client's package. A business improvement district pays for a shared rewards scheme so its traders can join without a bill of their own.
Each route needs different billing. Direct merchants pay by card or Direct Debit. Resellers may buy wholesale and bill their own customers, or refer merchants and earn commission. Sponsored schemes need one payer for many accounts. We design the platform so these models live side by side in one billing engine, with clear records of who pays, who earns and which features each merchant has. Prices on every public page show the full mandatory cost, in line with the drip pricing rules now in force. Birmingham merchants who start through a partner can later buy add-ons directly, and the history stays in one place.
Public plans for single venues and small chains, with a site count selector and VAT shown clearly. Checkout takes cards with Strong Customer Authentication on the first payment, or a Bacs Direct Debit mandate, which many small Birmingham traders prefer for regular bills. Annual plans sit next to monthly ones.
Merchants who find you online can buy the same day.
A partner area where resellers create merchant accounts, choose plans at their agreed wholesale rate and receive one consolidated invoice each month. They see which of their merchants are active and which have lapsed.
Resellers sell more because ordering takes minutes, not emails.
Referral links and codes for agencies and consultants, attribution held against the merchant account, and commission calculated from what the merchant actually paid. Partners see pending and approved amounts, and finance exports payouts in one file.
Commission disputes disappear because the numbers come from billing.
A sponsor, such as a business improvement district or a shopping centre, pays for a set number of trader accounts. Traders join through a sponsor link, the sponsor gets one invoice and a report of uptake, and traders can upgrade to a paid plan of their own. The sponsor's logo can appear on the sign-up page.
District schemes become a route to paying customers.
Restaurant and retail groups with sites across Birmingham, the Black Country and Coventry get one account, site-level plans and a single invoice with each location listed, plus invoice billing with payment terms when their finance team asks. Purchase order numbers carry through to every invoice.
Groups add sites without opening new contracts.
Upgrades, downgrades, extra sites and add-ons handled from the merchant or partner account, with the prorated amount shown before confirmation. Reseller-managed accounts follow the reseller's own rules.
Every change is billed the same way, whoever makes it.
Failed card payments retried on a sensible schedule, Direct Debit failures handled with a clear notice, and reminders sent to the right person: the merchant for direct accounts, the reseller for wholesale ones. Features are limited in steps rather than switched off.
Arrears are recovered without damaging partner relationships.
Plan, add-on and status changes flow from billing to your loyalty product through webhooks, so features match payment no matter which channel sold the account. Sponsored accounts carry their own limits.
Your product never needs to know how an account was sold.
VAT invoices for direct customers, self-billing or commission statements for partners where agreed, and a daily export of invoices, payments and credits to your accounting software. Your accountant confirms the treatment and we configure it.
Month end closes from records, not reconstruction.
Recurring revenue, churn and growth split by direct, reseller, referral and sponsored channels, so you can see which partners bring merchants who stay and which schemes convert into paid accounts. Reports can be filtered by area of the West Midlands as well as by channel.
You invest in the channels that keep customers, not just win them.
Is this you?
The companies we help in Birmingham usually have a product merchants like and a sales model that has grown faster than their billing. Resellers are invoiced by hand, commission is worked out in a spreadsheet, and the website checkout only knows about direct customers. The four situations below are the most common. In every case we start with a discovery call that includes whoever handles partners and whoever closes the books, because the billing rules belong to both. Several firms recognise more than one of these, which is exactly why a single billing system matters.
Resellers who install tills in restaurants and shops across the city are your strongest channel, but they order by email and you invoice them manually. We give them a portal to create and manage merchant accounts, wholesale pricing that applies automatically and a single monthly invoice, while your website keeps selling directly to everyone else. When a reseller wins a new Birmingham restaurant, the account exists before the till is even installed.
Reseller terms are captured as billing rules, not notes.
Business improvement districts such as Colmore, and town centre groups across the West Midlands, sometimes fund shared loyalty schemes for their members. We build sponsor accounts, invitation links, uptake reports and a path for traders to move onto paid plans when the sponsored period ends, so the scheme becomes a source of direct customers. Sponsors see uptake by street or area, which helps them justify renewing the scheme.
Jewellers in the Jewellery Quarter, salons in Moseley and takeaways across the city want simple plans and predictable payments. We keep the pricing short, offer Direct Debit alongside cards, make VAT invoices easy to find and write every screen in plain English that a busy owner reads in seconds. Owners can change their card or bank details without phoning anyone.
Plain language is tested with real merchants where possible.
Marketing and web agencies want to recommend you and be paid for it. We add referral links, attribution rules, a partner dashboard and commission statements generated from paid invoices, so you can grow the partner network without a person reconciling payouts each month. Partner terms can differ by agency, and the platform keeps each set of terms attached to the right partner.
Working together
Most Birmingham clients start with a fixed scope build that covers direct checkout and billing plus the channel they rely on most, often resellers, then add referral or sponsor features in a later phase on a retainer. Firms with a large partner programme sometimes take a dedicated team for a longer period. Cost depends on how many channels you bill through, how complex the commission and wholesale rules are, the number of integrations and the volume of accounts and balances to migrate. Timing is agreed once that scope is in writing. Partner feedback after each phase shapes what comes next, so the roadmap reflects how your Birmingham resellers and agencies really sell.
A defined build with a deadline
We agree what the product has to do, write it down with a price and a date, and build exactly that. Changes are priced before they are made, not discovered on the invoice.
A product that keeps evolving
Named engineers who work your hours, join your standups and stay on the codebase. You direct the backlog; we own the quality of what ships.
Something live that needs looking after
A monthly block of hours for improvements, fixes and the small requests that otherwise wait months. Unused hours carry for a quarter.
Technology
A hosted subscription billing engine for plans, invoices and renewals, your chosen payment provider for cards and Direct Debit, a custom partner and sponsor layer on top, and a fast web front end. Each choice is documented so your team can run it after handover. Hosting is placed in a UK region where your contracts need it, and access to partner data is logged.
01Web
02Commerce
03Data and cloud
04Marketing and tracking
Mostly the number of sales channels and the complexity of the rules between them.
A direct-only site with a few plans is the simplest build. Each extra channel, such as a reseller portal, referral commission or sponsored accounts, adds billing rules, screens and testing. Integrations with your product, CRM and accounting software add more, as does migrating existing merchants and partner balances. We price after discovery, once these are written down, and show you which parts could move to a later phase. Nothing is priced from a template, because channel rules vary so much between companies.
Schedule a free consultation and get a written recommendation, with costs, before you commit to anything.
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