Services · Ecommerce development · Customer loyalty subscription sites
Codeeo offers customer loyalty subscription website development in London for software companies that sell loyalty, rewards and retention platforms to retailers, restaurant groups and consumer brands. We build the pricing pages, the checkout, the recurring billing and the account area where a merchant upgrades, adds sites or downloads a VAT invoice. London buyers range from a single café owner paying by card to a head office procurement team that wants a contract, a purchase order and a security pack, and the site has to serve both without a salesperson in the middle of every deal.
We work with London clients remotely, by video call, from our teams in Dubai, Riyadh and Karachi. The work is the commercial side of your product: how plans are shown, how money is taken, how accounts change over time and how billing data reaches your platform and your finance team.
200+ companies servedFrom a first store to an ADX listed developer
What the subscription site includes
Loyalty software sold in London has an unusual spread of customers. A coffee shop in Hackney wants to choose a plan, pay and start issuing stamps the same afternoon. A fashion group with offices near Oxford Street wants an annual agreement, single sign-on for its marketing team and invoices that match its purchase order numbers. Both expect clear prices and no surprises at checkout.
So the platform we build handles self-serve and sales-assisted deals in one billing system. Plans can be priced per site, per member or per transaction, with add-ons for things like wallet passes or extra integrations. Every price shown carries the mandatory charges, which matters now that the drip pricing rules in the Digital Markets, Competition and Consumers Act 2024 are in force. Behind the scenes the billing records feed your product, so a merchant who pays gets the right features switched on without a support ticket. Your London sales team and your finance team then read from the same records, so a renewal figure in the CRM is the figure on the invoice.
Plan tables that show what a single site, a small chain and a group each pay, with a calculator for sites or members and a clear route to talk to sales for larger estates. Prices display with VAT treatment stated, and annual and monthly options sit side by side.
Small merchants buy alone and large groups reach your sales team already qualified.
Your sales team builds a quote with custom site counts, discounts agreed in writing and contract terms. The buyer accepts online, adds a purchase order number and pays by card or invoice, and the quote converts into a live subscription with no retyping. Signed terms are stored against the account.
Enterprise deals close without spreadsheets passed between sales and finance.
Checkout that runs Strong Customer Authentication on the first payment, then charges renewals as merchant-initiated transactions so cards are not challenged every month. Apple Pay and Google Pay are offered where they suit small merchants.
First payments are authenticated once and renewals go through quietly.
Many London finance teams prefer Direct Debit for software. We add a mandate flow with the Direct Debit Guarantee shown, advance notice emails before each collection and clear handling of failed collections.
Larger customers pay the way their accounts team already works.
Head office accounts get roles for owners, finance contacts and site managers, with single sign-on through the identity provider the customer already uses. Finance staff see invoices without touching programme settings.
Group customers pass their own IT review and manage access themselves.
Merchants add a new branch, move to a higher tier or switch to annual billing from their account. Proration rules are set once in the billing engine and explained on screen before the change is confirmed.
Expansion revenue happens inside the product instead of over email.
Invoices carry the details HMRC expects, with VAT number capture for UK customers and the right treatment for business customers in the EU, where a London head office often runs stores in Dublin, Paris or Amsterdam. Euro pricing can sit alongside sterling.
European estates are billed correctly from one London account.
Retries timed around card behaviour, card updater support, polite reminder emails and an in-app banner for the account owner. Access is reduced in stages rather than cut off, so a merchant's members are never left without their rewards overnight. Your support team sees the same status the merchant sees.
Involuntary churn falls without your team chasing every card.
Plan limits, add-ons and status flow from billing to your loyalty product through webhooks and an internal API, so the number of sites, members or campaigns allowed always matches what was paid.
No merchant gets features they did not buy, or loses ones they did.
Public pages covering UK GDPR, data location, sub-processors and your data processing agreement, plus a gated area where procurement downloads your security answers after signing an NDA.
Security questionnaires stop stalling deals for weeks.
Who this suits
Most of our London conversations start with a founder or a revenue lead who has outgrown a pricing page linked to a payment link. The product works, merchants like it, but billing is held together by manual invoices and someone in finance updating plan limits by hand. The four situations below are where a proper subscription platform changes the most. In each, discovery runs by video call with your product, sales and finance leads together, because pricing decisions touch all three. If your company is still deciding how to package the product, we start there.
You have a few hundred merchants paying through links and spreadsheets. We replace that with real plans, a self-serve checkout and an account area, then migrate existing customers with their billing dates intact so nobody is charged twice or skipped. Your product team gets an entitlements API instead of hard-coded plan checks. We also set up the founders' first proper view of recurring revenue, so investor updates stop depending on a monthly export.
Migration of live subscribers is planned before design starts.
Your deals are getting bigger and slower. Procurement wants purchase orders, annual terms, single sign-on and a security pack. We add quote to subscription flows, invoice billing with payment terms and trust pages, so enterprise contracts run through the same billing system as self-serve plans. Buyers in the City and around Canary Wharf often apply financial services style supplier checks, so the trust pages explain data location, access controls and incident handling in plain language.
You want to charge by active members, transactions or messages sent, not just by site. That needs metering from your product, clear usage displays for the merchant and invoices that explain the numbers. We build the meter feed, the usage page and alerts before a merchant crosses a limit. Merchants can see a forecast of their next invoice at any time, which stops disputes before they start.
Usage pricing needs agreed data definitions first.
Your merchants have stores outside the UK or you are selling directly to EU brands. We add euro pricing, EU VAT handling for business customers, local payment methods where needed and invoices that suit both sides, without splitting your billing into two systems. Your London team keeps one dashboard for every market.
Ways to work with us
Most clients start with a fixed scope project covering pricing pages, checkout, billing and the account area, then keep a smaller retainer for new plans, tax changes and integrations. Companies with a heavier roadmap take a dedicated team that works inside their own sprint rhythm. Cost is driven by how many pricing models you run, whether you need quotes and invoice billing, the number of integrations and the size of any subscriber migration. Timing is agreed after discovery and written into the plan. Accessibility testing against WCAG 2.2 and the duties in the Equality Act is part of every release, not an extra.
A defined build with a deadline
We agree what the product has to do, write it down with a price and a date, and build exactly that. Changes are priced before they are made, not discovered on the invoice.
A product that keeps evolving
Named engineers who work your hours, join your standups and stay on the codebase. You direct the backlog; we own the quality of what ships.
Something live that needs looking after
A monthly block of hours for improvements, fixes and the small requests that otherwise wait months. Unused hours carry for a quarter.
Technology
We use a modern web framework for the marketing and pricing pages, an established subscription billing engine for plans and invoices, and your payment provider's own tools for authentication and Direct Debit. The choice follows your stack and the team who will own it later. Hosting sits in a UK or EU region if your contracts require it.
01Web
02Commerce
03Data and cloud
04Marketing and tracking
It depends on pricing complexity, integrations and migration, and we confirm it after discovery.
A self-serve site with a few plans, card checkout and an account area is the quickest shape. Quote to subscription flows, invoice billing for head offices, usage metering and the migration of existing subscribers each add time. We run discovery by video call, write the scope and release plan, and only then commit to dates, so the plan reflects your real billing rules rather than a guess.
Schedule a free consultation and get a written recommendation, with costs, before you commit to anything.
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