Services · Ecommerce development · Customer loyalty subscription sites
We provide customer loyalty subscription website development in Manchester for software companies whose loyalty, stamp card and rewards products are bought by independent venues, salons, gyms and online brands without a sales call. Codeeo builds the sign-up, the plan picker, the card or Direct Debit checkout, the recurring billing and the merchant account, so a bar owner on a quiet Tuesday can go from your homepage to a live rewards programme in one sitting, and keep paying for it without anyone in your team touching an invoice.
Our team works with Manchester clients remotely, by video call, from Dubai, Riyadh and Karachi. We focus on the money side of a product-led business: activation, billing, plan changes, pauses and the data that tells you which merchants are about to leave.
200+ companies servedFrom a first store to an ADX listed developer
Platform features
A lot of loyalty software built in Manchester, whether from a desk in the Northern Quarter, MediaCityUK in Salford or Manchester Science Park, is sold to small operators. They find you through search or a recommendation from another venue, compare two or three tools and decide within an evening. If the sign-up asks for a demo, or the price only appears after a form, many of them leave.
So these platforms are built for self-serve buying first. The merchant sees honest prices, picks a plan, pays and is guided straight into setting up their first reward. If your product has a free tier or a trial period, the billing logic handles the switch to paid with a clear reminder. Seasonal businesses can pause instead of cancelling. Larger groups can still ask for a call, but the default path never depends on one. Under all of this sits one billing record per merchant that your product, support and finance teams read from. That one record is also what lets you answer a merchant's billing question in seconds rather than days.
Account creation, business details, plan choice and payment in a short sequence, followed by an onboarding checklist inside your product: add the logo, set the first reward, print the QR code. Billing starts only when your rules say it should.
More sign-ups reach the point where the product proves its worth.
Tiers based on active members, venues or campaigns, with a slider that shows the monthly cost as a merchant's numbers change. Prices include every compulsory charge, as the drip pricing rules now require, and VAT is stated plainly.
Merchants know what next month will cost before they commit.
If you offer a free plan or a trial, we build the limits, the reminder emails before it ends, the upgrade prompts inside the product and the card capture, so moving to paid is one click rather than a fresh sign-up. Merchants who do not convert are asked one short question about why.
Conversion from free to paid is tracked and tuned, not guessed.
Student bars near Oxford Road go quiet over summer, and some cafés close for refurbishments. A pause option keeps the merchant's members and history while billing stops, with an automatic restart date the merchant chooses.
Quiet months turn into pauses instead of cancellations.
Card payments with Strong Customer Authentication on the first charge and merchant-initiated renewals after, plus Bacs Direct Debit for owners who prefer it. Apple Pay and Google Pay keep mobile sign-ups short.
Payment never becomes the reason a merchant drops out.
Your loyalty product sends member counts, scans or messages to billing each day. The merchant sees usage against their plan, gets a warning before a limit, and can upgrade on the spot. Overage rules are written down and shown, never hidden.
Growth in a merchant's programme becomes growth in your revenue.
A billing area where merchants update cards, change plans, add venues, download VAT invoices and see the next charge date. Cancellation is as easy to find as sign-up, which builds trust and prepares you for upcoming subscription rules. Address and VAT number changes update future invoices automatically.
Support tickets about billing drop sharply.
When usage falls or a cancellation starts, the platform flags the account and can show a pause, a lower plan or a request to talk. Reasons for leaving are captured in a structured way so your product team can act on them.
You learn why merchants leave and keep the ones who only needed a smaller plan.
Smart retries, card updater support and reminders by email and in the product. Merchant features are reduced in steps, and their customers keep earning points throughout, so a lapsed card never embarrasses a venue at the till.
Failed payments are recovered without harming the merchant's reputation.
Monthly recurring revenue, net revenue retention, conversion from sign-up to paid and churn by plan, calculated from billing data rather than spreadsheets. Cohorts can be split by sector so you can see whether gyms or cafés stay longer.
Board packs come from one source of truth.
Who we build for
Greater Manchester has a busy independent food, drink and fitness scene and a strong base of software and ecommerce companies, which makes it a natural home for loyalty products sold to small businesses. The companies that bring us in are usually past their first paying merchants and feeling the limits of a basic checkout. All four of the situations below are handled remotely, with product, growth and finance leads joining the same video calls so pricing decisions are made once. If none of them quite matches, the first call is still the place to start.
Your merchants are cafés in Ancoats, barbers in Chorlton and bakeries in Stockport. They pay monthly by card and expect to set up alone. We build a self-serve sign-up and billing platform that converts on mobile, handles VAT correctly and gives you clean recurring revenue data from day one, so you are not rebuilding billing just before your next funding round. Your engineers keep building the loyalty product while we handle the commercial layer around it.
Start small, but on a billing engine that will scale.
Fitness businesses think in memberships and class packs, and they want loyalty to sit next to them. Your pricing may be per member or per location. We design plans that match how studio owners already think about their own customers, and connect billing to the booking systems your product integrates with, so plan limits follow real usage. Studio owners can also see exactly which locations are on which plan.
Manchester has many direct-to-consumer brands, and some loyalty products serve them through ecommerce plugins. These buyers often expect app store style billing inside their store platform, alongside your own website checkout. We help you decide which channel bills which customers, and keep both reporting into one place. Merchant records are matched across channels so one brand never appears as two customers.
Channel rules are agreed before build.
Hospitality groups along Deansgate and in Spinningfields want multi-venue accounts, invoice billing and someone to talk to. We add a sales-assisted route, quotes and group accounts while keeping the self-serve path untouched for the independents who still make up most of your base. Group accounts roll up every venue's usage into one monthly invoice, with each site's share shown so the group's finance team can recharge it internally.
Engagement options
Early-stage companies tend to begin with a fixed scope build of sign-up, checkout, billing and the account area, then keep a small monthly retainer for pricing changes and new integrations. Growing companies with their own engineers sometimes add our developers to their team for the billing and growth work only. What drives cost is the number of pricing models and metrics, whether you need usage metering, the channels you bill through, the integrations with your product and CRM, and how many existing merchants must be moved. Timing is agreed once that scope is written. We share a written estimate of effort for each part, so you can decide what goes into the first release and what can wait until the platform is earning.
A defined build with a deadline
We agree what the product has to do, write it down with a price and a date, and build exactly that. Changes are priced before they are made, not discovered on the invoice.
A product that keeps evolving
Named engineers who work your hours, join your standups and stay on the codebase. You direct the backlog; we own the quality of what ships.
Something live that needs looking after
A monthly block of hours for improvements, fixes and the small requests that otherwise wait months. Unused hours carry for a quarter.
Technology
A fast, search-friendly front end for the marketing and pricing pages, a hosted subscription billing engine for invoices and renewals, your payment provider for cards and Direct Debit, and event-based connections to your loyalty product. Everything is documented for your own engineers. Hosting can sit in a UK region when your merchant contracts ask for it.
01Web
02Commerce
03Data and cloud
04Marketing and tracking
Sign-up, plan choice, payment, billing and the account area, built as one flow.
For a product sold without sales calls, the website is the sales team. We build the pricing pages, the sign-up and checkout, the billing engine setup, the merchant billing area and the link into your loyalty product that turns features on and off. We also set up the reporting you need to see conversion and churn, so you can change prices with evidence rather than instinct.
Schedule a free consultation and get a written recommendation, with costs, before you commit to anything.
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