Services · Ecommerce development · Customer loyalty subscription sites
Codeeo delivers customer loyalty subscription website development in the UK for companies that sell loyalty, rewards and retention software to merchants nationwide. We build the public pricing and sign-up, the checkout, the recurring billing, the merchant account and the reporting behind it, designed around UK rules on data, marketing consent, pricing transparency, payment authentication and VAT. The result is one platform that can sign up a café in Cardiff, a retail chain in Glasgow and a garden centre in County Down on the same terms and bill each one correctly every month.
The team works with UK clients remotely, by video call, from Dubai, Riyadh and Karachi. Our work covers the commercial layer of your product: how it is priced, bought, billed, changed and reported, and how that data reaches your loyalty platform. Your loyalty features stay with your own product team.
200+ companies servedFrom a first store to an ADX listed developer
Platform capabilities
Selling loyalty software across the UK means billing merchants who range from sole traders to listed retailers, in four nations with shared tax and data rules but different legal systems for contracts in Scotland and Northern Ireland. It also means meeting national expectations that apply wherever the merchant sits: UK GDPR and ICO guidance, PECR for marketing and cookies, the Digital Markets, Competition and Consumers Act 2024, Strong Customer Authentication under the payment services rules, VAT and accessibility under the Equality Act.
We treat those rules as design inputs, not checks at the end. Merchant verification uses Companies House data where a company is registered. VAT numbers are checked and invoices carry what HMRC expects. Headline prices include mandatory charges, because the drip pricing rules are in force, and cancellation is as easy to find as sign-up, ahead of the Act's subscription contract rules, which are expected in 2027. Around that we build the plans, payments, account area and reporting a growing software company needs to sell at national scale.
Company name and number lookup against Companies House for limited companies, a simpler path for sole traders and partnerships, and VAT number checks for registered businesses. Suspicious sign-ups are held for review rather than blocked outright. Reviews take minutes in an admin queue.
Fewer fake accounts and cleaner merchant records from the first day.
One set of plans across the UK, with room for regional promotions agreed with your sales team and euro pricing for merchants in the Republic of Ireland. Every price carries its compulsory charges and a clear VAT statement.
Prices are consistent and compliant wherever a merchant signs up.
Card checkout with Strong Customer Authentication on the first payment and merchant-initiated renewals after. Bacs Direct Debit with the Guarantee and advance notices. Open Banking payments for one-off charges such as setup fees, where your provider supports them.
Merchants pay by the method their bookkeeper already uses.
Regional sales staff create quotes and contracts for larger merchants, while smaller ones buy online. Both end as subscriptions in the same billing engine, with territory and rep recorded so commission and regional reporting are accurate. Handovers between reps keep the account history intact.
Your sales map and your revenue figures finally agree.
Owners, finance contacts and site managers each get the right view: plan, sites, payment method, invoices and usage. Larger merchants can add single sign-on, and every change is logged with who made it.
Merchants manage their own billing without a support ticket.
VAT invoices for UK customers, correct treatment for business customers outside the UK as advised by your accountant, credit notes for refunds and sequential numbering. Records export daily to your accounting software and support Making Tax Digital filing.
Your finance team closes the month without rebuilding invoices.
Cookie consent that holds non-essential tracking until agreement, marketing consent recorded separately for sole traders and companies as PECR requires, privacy notices linked at the right moments, and tools to answer access and erasure requests. Records are kept for as long as your policy says.
You can show the ICO exactly what each merchant agreed to.
Reminders before annual renewals and price changes, a cancellation route inside the account that takes a few clicks, and a record of every notice sent. Designed so you are ready when the subscription contract rules arrive.
Fewer chargebacks and complaints, and a cleaner audit trail.
Plan limits, add-ons and account status pushed to your loyalty platform through webhooks and an internal API, with retries and an event log, so features always match what each merchant has paid for.
Product and billing never disagree about a merchant's plan.
Recurring revenue, churn, expansion and collection rates split by nation, region, sector and sales channel, built from billing data so finance, sales and the board all read the same figures. Sector splits show whether hospitality, retail or fitness merchants stay longest.
You can see which regions and sectors to invest in next.
Where we fit
The UK market for loyalty software includes national retailers with their own schemes, hospitality groups across many towns, franchise networks and a long tail of independent businesses. Companies selling into it usually hit the same wall: billing that worked for a few hundred merchants in one region does not hold up when sales run nationally. These are the four starting points we see most, each handled by video call with your product, sales, finance and compliance owners in the same discussion. Good customer loyalty SaaS website development in the UK starts from whichever of these is closest to where you are now.
You have proved the product in one part of the country and are hiring sales staff in other regions. We build territory-aware billing, quotes for field sales and a self-serve route for smaller merchants, so growth in Leeds, Bristol or Belfast lands in the same system as your home market, with revenue reported by region from the start. New regions can launch with their own sales contacts on the website while billing stays central.
Regional rollout is planned in phases, not all at once.
Franchisors want to buy for the whole network, or have each franchisee pay separately, or both. We support head office accounts that sponsor some sites, franchisee accounts that pay their own way, and consolidated reporting for the franchisor, with permissions that keep each franchisee's data private. When a franchisee sells a site, the account transfers to the new owner with history kept.
Investors and auditors will ask how revenue is recognised, how churn is measured and how consent was collected. We move your billing onto a proper engine with clean records, connect it to accounting and build the revenue and compliance reports that due diligence teams ask for. Consent and cancellation records are exportable on request.
Revenue recognition rules come from your accountant.
Merchants with stores in the Republic of Ireland, and brands across Europe, want to pay in euros with correct VAT treatment. We add multi-currency plans, EU business customer handling and local payment options where useful, keeping UK and EU customers in one billing system and one set of reports. Exchange rates and rounding rules are fixed in writing before launch.
How we engage
A fixed scope project suits companies that need the core platform built: pricing, sign-up, checkout, billing, account and entitlements. A retainer follows for new plans, regulatory updates and integrations as you grow. Companies running a national rollout with several workstreams often take a dedicated team for the duration. Cost is shaped by the number of sales channels, pricing models and currencies, the depth of verification and compliance work, the systems to integrate and the size of the merchant base to migrate. Timing is agreed once discovery has turned those into a written scope. Every release includes accessibility testing, data protection review of new fields and a check that pricing pages still show full mandatory costs.
A defined build with a deadline
We agree what the product has to do, write it down with a price and a date, and build exactly that. Changes are priced before they are made, not discovered on the invoice.
A product that keeps evolving
Named engineers who work your hours, join your standups and stay on the codebase. You direct the backlog; we own the quality of what ships.
Something live that needs looking after
A monthly block of hours for improvements, fixes and the small requests that otherwise wait months. Unused hours carry for a quarter.
Technology
An established hosted billing engine for subscriptions and invoices, a UK payment provider for cards, Direct Debit and Open Banking, a fast and accessible web front end, and documented APIs between billing, your loyalty product and your business systems. Hosting sits in a UK region when contracts require it. Everything is documented for your engineers.
01Web
02Commerce
03Data and cloud
04Marketing and tracking
Pricing, sign-up, checkout, billing, the merchant account, compliance controls and reporting.
For a national seller, the platform must handle sole traders and large groups, self-serve and field sales, several payment methods and UK tax and data rules. We build the public pricing and sign-up, business verification, checkout, the billing engine setup, the merchant account, entitlement sync to your loyalty product and revenue reporting by region and channel. Each part is scoped together in discovery so nothing is bolted on later. We also plan how the platform will cope as merchant numbers grow.
Schedule a free consultation and get a written recommendation, with costs, before you commit to anything.
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