Services · Website development · Customer loyalty websites
Codeeo works on customer loyalty website development in Manchester for bar and restaurant groups, independent retailers, leisure venues, shopping destinations and the software firms that power their rewards. We build the public site where people learn what membership gives them, join from a QR code or a search result, and find the next venue to visit. Behind it sit the CMS your marketing team edits and the connections to your member platform and CRM.
Manchester customers already tap a card or phone to ride a tram or a Bee Network bus. They expect joining a rewards scheme to feel just as quick. The website is where that first impression is made, long before anyone opens an app.
200+ companies servedFrom a first store to an ADX listed developer
What we build
A rewards scheme in Manchester often has to work for very different people on the same evening: a regular in the Northern Quarter who wants to check a balance, a student who has just moved to the city, and a visitor in town for a match or a gig who scanned a code on a table. The website has to welcome all three without making any of them read a wall of rules.
It also has to work for the business. Venue managers need to publish their own offers, head office needs one set of terms, and the people selling partnerships need somewhere to send prospects. These are the components we combine, chosen in discovery from what your scheme actually does, rather than a fixed template applied to every client. Referral pages, wallet pass downloads and gift card information can join later releases once the core pages prove themselves.
Short pages that open from a code on a menu, receipt or poster, already know which venue sent the visitor, and ask only for what membership needs. The venue is recorded with the sign up so you can see which sites recruit best.
Table and till codes turn into members, with the source tracked.
One page per bar, restaurant or shop, from Spinningfields to Ancoats to the suburbs, with opening times, accessibility information and the rewards that apply there. Details come from one source, so a change in the CMS updates every listing and map.
Each venue ranks for its own neighbourhood searches.
A clear comparison of membership levels, what it takes to move up and what each level actually gives a member, written in everyday language. We show worked examples, such as how many visits earn a free drink, rather than abstract point values. Behind each tier we also show the small print in a panel that opens on tap, so the page stays short.
Members see what to do next to reach the next tier.
Campaign templates for busy weekends, concerts at the big arenas and football fixtures, with start and end times, venue targeting and terms attached. Pages switch off automatically when the window closes so no expired offer lingers in search results.
Peak days bring sign ups, not complaints about lapsed offers.
Pages and an enquiry route for employers around Spinningfields, Piccadilly and MediaCityUK in Salford who want to offer your rewards as a staff perk. Requests arrive with company size and location so your sales team can respond properly.
A second channel of members through local employers.
For schemes that run across a destination such as the Arndale or the Trafford Centre, a page for every participating brand with its own rewards, floor location and links to the brand's site. Partners supply updates through a form, and your team approves them before they appear.
Visitors plan a trip around where their points work.
Role based CMS access so each venue manager edits only their own page and offers, while brand, terms and navigation stay locked to head office. Changes can require approval, and every edit is logged with who made it.
Local teams publish quickly without breaking the brand.
Cached pages, compressed images and a hosting setup that copes when thousands of people scan the same code after a show. We test Core Web Vitals on mid range phones over mobile data, because that is how most members will arrive.
The join page loads fast at the busiest moment.
Separate tick boxes for membership, email and text marketing, a preference page linked from every message, and a cookie tool that keeps tracking tags off until a visitor agrees. This keeps your scheme on the right side of UK GDPR and PECR.
Clean consent records your data lead can defend.
A help centre with searchable answers on missing points, expired rewards and account access, and a contact form that sends each question to the right team with the member number attached. Common issues get fixed in the content, not just answered. Tickets that reveal a missing article are flagged to your content editor automatically.
Fewer repeated questions reach your staff.
Who we build for
Greater Manchester spans ten boroughs, and the businesses running rewards schemes here range from single independents to groups with dozens of venues. What they share is a need for members who come back more often than chance would bring them. The website plays a different part for each, so we start by asking where your members come from today and what stops more of them joining. Trafford, Salford and Stockport each bring their own mix of shoppers and commuters, and the site should reflect where your venues really are.
Groups with several venues need one scheme that still lets each place show its character. We build a shared structure with venue level pages, so a cocktail bar in the Northern Quarter and a family restaurant in Stockport both feel right, while points and rules stay consistent. QR joins at the table are usually the biggest source of members, so we design those first. Venue managers get their own logins and see sign ups for their site.
Most members join on their phone at a table, so we design for that moment.
Shops and makers without a large marketing team need a site they can run themselves. We keep the CMS simple, give them templates for monthly offers, and set up local SEO so customers searching for gifts or specialist products in Manchester find the shop and its rewards together. Customer loyalty website design in Manchester for a small shop should never need a developer for a weekly offer.
Venues with irregular visits, such as climbing walls, cinemas and gig spaces, use rewards to bring people back between big nights. Their site needs strong event pages, clear rules about which visits count, and sign up flows that work on a crowded street outside after the show. We also plan how rewards connect with ticketing or booking tools you already use, so visits count without extra work.
Manchester has a busy technology scene, and providers selling rewards platforms need a marketing site that converts operators. As a customer loyalty web development company, we build sector pages, integration listings, demo requests and a resources section designed to rank, with tracking that shows sales which content leads to calls. We can also write comparison and integration pages that answer the questions operators ask before booking a demo.
A product site for buyers, not a member site; the brief is different.
Working together
We do not have a Manchester office; the team works with clients in Greater Manchester remotely, by video call, from our bases in Dubai, Riyadh and Karachi. Projects usually begin as a fixed scope website build. After launch, many clients keep a retainer for new campaigns, venue pages and SEO work. Software companies with steady product marketing needs sometimes prefer a dedicated team. In each case the scope and who does what are agreed in writing first. We share progress in a staging site you can open at any time, not only at review meetings.
A defined build with a deadline
We agree what the product has to do, write it down with a price and a date, and build exactly that. Changes are priced before they are made, not discovered on the invoice.
A product that keeps evolving
Named engineers who work your hours, join your standups and stay on the codebase. You direct the backlog; we own the quality of what ships.
Something live that needs looking after
A monthly block of hours for improvements, fixes and the small requests that otherwise wait months. Unused hours carry for a quarter.
Technology
The stack follows your member platform and your editors. A headless CMS with a fast front end suits multi venue groups; WordPress suits smaller teams who want familiar editing. Hosting sits in the UK or EU. Your CRM and member platform connect through their documented APIs, and we write down every integration so another team could maintain it.
01Web
02Commerce
03Data and cloud
04Marketing and tracking
It depends on the number of venues, languages and integrations.
A single venue site with a handover to an existing member platform is the quicker end. A group site with many venue pages, approval workflows, QR tracking and a CRM connection takes longer. We agree timing after discovery, write it into the scope with review points, and tell you early if a third party, such as your member platform's API access, could hold things up. We also plan a buffer for content sign off, since venue teams often need time to gather photos and opening details.
Schedule a free consultation and get a written recommendation, with costs, before you commit to anything.
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