Services · Website development · Customer loyalty websites
Codeeo provides customer loyalty website development UK retailers, hospitality chains, franchise networks, coalition schemes and loyalty software companies rely on to present their programmes to the whole country. We build the public website that explains the programme, recruits members and partners, publishes terms and competitions correctly, and connects to the platforms that hold points and member records. One site, one set of rules, with room for what differs between England, Scotland, Wales and Northern Ireland.
A national programme is judged by its website long before anyone collects a point. Regulators, partners and members all read it, and each expects the rules to be clear, consistent and the same wherever they live. We plan the site so national rules are written once and local detail sits around them.
200+ companies servedFrom a first store to an ADX listed developer
Platform features
A programme that runs across the UK has more to say publicly than a single city scheme. It has national terms that must hold up under English, Scottish and Northern Irish law, competitions that must stay within gambling rules, privacy and marketing consent that the ICO can scrutinise, and pricing that must meet the newer consumer protection rules if any tier is paid. On top of that, members in Aberdeen, Cardiff and Plymouth all expect to find their nearest participating store in seconds.
These are the components we combine for national programmes. Each one is chosen in discovery and sized to how your programme is structured: a single brand with hundreds of stores, a franchise network, or a coalition of partner businesses sharing one currency of points.
A searchable map and list of every participating location across the UK, filtered by town, postcode, services and accessibility, fed from your central location data. Each location gets an indexable page, so local searches in hundreds of towns lead to the right store. Temporary closures and new openings update from the same feed.
Members anywhere find where to earn and spend nearby.
Programme rules published as structured content, with dated versions, change summaries and notices sent through your CRM when terms change. Clauses that differ in Scotland or Northern Ireland, if your lawyers require any, can be shown alongside the main text.
Anyone can see which rules applied and when.
Templates for member competitions that include the free entry route or skill element your lawyers specify, so draws stay outside what the Gambling Act treats as a lottery. Entry forms, closing dates, winner notices and full terms sit together on each page.
Promotions run with clear terms and fewer legal queries.
For schemes where points are earned across many partner businesses, a partner directory, partner recruitment pages and a portal or form for partners to update offers. Everything is moderated centrally before it goes live, with categories and regions. Partners agree to listing standards when they join, which keeps quality even.
A growing partner network stays accurate and easy to browse.
CMS roles that let franchisees or regional managers update local pages and offers within limits set by head office. Brand, legal content and navigation stay locked, and every change is logged with the person who made it. New franchisees inherit a ready made page the day their location opens.
Local teams keep their pages fresh without risking the brand.
Welsh versions of key pages where your brand wants them, managed as linked translations, plus space for nation specific information such as different public holiday dates or regional partners. We keep translations in step with the English source in the CMS.
Members in every nation feel the programme was written for them.
Clear presentation of any paid membership: the full price including mandatory fees, renewal terms and how to cancel. Drip pricing rules under the Digital Markets, Competition and Consumers Act 2024 are in force now, and its subscription contract rules are expected in 2027. Payment itself hands over to your billing provider, which handles Strong Customer Authentication.
Paid tiers are ready for today's rules and tomorrow's.
One place for members to manage email, text and post preferences, linked from every message, with a PECR compliant cookie tool across the site. Consent records pass to your CRM with a timestamp and the wording shown at the time. Members can also download a copy of the preferences they set.
Evidence of consent if the ICO or a member ever asks.
Components built to WCAG 2.2 AA so every page inherits accessible forms, focus states, contrast and structure. We train editors and add checks to publishing, because on a site with thousands of pages accessibility slips through content, not code.
Disabled members can use every page, not only the templates.
Many national schemes grew from separate regional or brand sites. We audit them, carry over what ranks and converts, set permanent redirects and retire the rest, so members and search engines arrive at one clear home for the programme. Search Console is watched closely for several weeks after each switch.
Old traffic and links consolidate onto one site.
Who this is for
National programmes differ in structure more than in size. A chain owns every location; a franchise network shares control; a coalition depends on partners it does not own; a software provider sells the programme to other businesses. The website's job changes with each, so before planning any page we work out who must trust it most and who will keep it up to date across the country. We also consider how the programme may expand, for example into new regions or new partner categories, so the structure does not need rebuilding later.
Chains with stores or venues from the south coast to the Highlands need a locator that is always right, a programme story that works for every region and a CMS central marketing can run. We build the location system from your existing data, design the join route for mobile and plan SEO so every town page earns its place in search. Customer loyalty website design in the UK at this scale is mostly about structure and data quality.
One accurate source for every location is the foundation.
Franchisees want local control; the franchisor needs consistency and legal safety. We set permissions so franchisees can publish local offers and news within approved templates, while terms, pricing presentation and consent stay central. Reports show head office which locations are active online and which need support. Franchisees also get simple guides so new owners can start publishing on their first week.
Programmes where members earn across many independent businesses rise or fall on their partner network. The site must recruit partners, explain commercial terms in words, onboard them and keep their listings current. We build the partner side as carefully as the member side, with moderation and data agreements visible to partners. Partners can see the traffic their listing receives, which helps retention.
Providers selling to UK businesses need a product marketing site with sector pages, integration listings, security and data protection information for procurement teams and demo requests that go straight to sales. As a customer loyalty web development company, we treat this as B2B lead generation and measure it that way. We also prepare the security, accessibility and data protection pages procurement teams ask for.
Procurement reads security pages closely.
How we work together
Codeeo has no UK office. Our team of 80+, based in Dubai, Riyadh and Karachi, works with UK clients remotely, with discovery, reviews and sign off on video calls. We have delivered 200+ projects across the UAE and the US and are rated 4.7 from 23 Google reviews. National programmes usually start with a fixed scope first phase, then move to a retainer or a dedicated team for rollout and ongoing work. Everything is agreed in writing first.
A defined build with a deadline
We agree what the product has to do, write it down with a price and a date, and build exactly that. Changes are priced before they are made, not discovered on the invoice.
A product that keeps evolving
Named engineers who work your hours, join your standups and stay on the codebase. You direct the backlog; we own the quality of what ships.
Something live that needs looking after
A monthly block of hours for improvements, fixes and the small requests that otherwise wait months. Unused hours carry for a quarter.
Technology
National sites usually suit a headless CMS with a fast front end, or WordPress where editing familiarity matters more. Hosting is in the UK or EU, with your member platform and CRM connected through their APIs. Security updates, backups and uptime monitoring are agreed at the start, along with who responds when something breaks.
01Web
02Commerce
03Data and cloud
04Marketing and tracking
A public site that explains, recruits and stays compliant everywhere you trade.
It covers the programme story, sign up and account handover, a national locator, partner pages, competitions, terms with version history, privacy and consent, accessibility and SEO across hundreds of towns. It connects to your member platform and CRM rather than replacing them. For larger programmes it also includes CMS roles for franchisees or regions and a rollout plan that phases the launch. We also plan the help centre so national questions are answered once, in one place.
Schedule a free consultation and get a written recommendation, with costs, before you commit to anything.
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