Services · Website development · Dental clinic websites

Websites for Manchester dental practices, from a single surgery to a group of ten.

We deliver dental clinic website development Manchester practices and dental groups use to win new patients, answer the questions reception hears all day and keep every site's details correct. Greater Manchester is ten boroughs with very different patients, from young professionals in Ancoats and Castlefield to families in Stockport, Bury and Wigan, and a good practice website speaks to the people who actually live and work near each surgery rather than to an imagined average patient.

The build covers structure, writing, design, search foundations, accessibility, privacy and the CMS. What we hand over is a site your own team can run, with clear rules on which pages need care when they are edited, and who signs off clinical wording.

Built for
NHS and private dental practices, cosmetic and implant clinics, specialist referral practices and multi site dental groups across Manchester and Greater Manchester.
Typical timeline
We agree the page list, integrations and who supplies which content during discovery calls, then set a launch date once the content is in hand rather than guessing on day one.
What you own
The domain, hosting, source code, CMS and admin accounts, analytics data and all enquiry records, held in the practice's or group's own name.
Rated
4.7 / 5 from 23 Google reviews

200+ companies servedFrom a first store to an ADX listed developer

Modon
Majid Al Futtaim
HP
Belkin
Dulsco Group
OneClickDrive
Hanayen
HMS
Clocksprings
Ghezlan

What we build

Ten pieces that make a Manchester practice website pull its weight.

Plenty of dental sites in Manchester look smart and do little. They rank for the practice name and nothing else, send every enquiry to one shared inbox, and quietly fall out of date as associates and opening hours change. Patients then ring to check what the site should have told them.

Our dental clinic website design Manchester projects start from the work your front desk does today. If reception spends the morning explaining where to park in the Northern Quarter, which practice in the group takes children on the NHS, or whether you offer sedation, those answers belong on the website in a form patients can find within two taps. The list below is what usually comes out of that exercise, ordered roughly by how much reception time each one saves. Not every practice needs all ten, and discovery decides which ones go into the first release.

Explain your project
  • Practice finder across the boroughs

    For groups, a finder that lets a patient search by postcode or borough and filter by what they need: NHS children, private adults, step free access, evening appointments or sedation. Each result shows real status from the CMS, so a patient in Salford is not sent to a Trafford site that stopped taking NHS adults last month.

    Patients reach the right site on the first attempt.

  • Location pages with travel detail

    Every practice gets its own page with address, the nearest Metrolink stop or bus routes, parking advice, accessible entrance details and its own team. This is genuine local content that helps patients and gives search engines a clear signal about where each site is.

    Fewer calls asking how to get there.

  • Referral pages for other dentists

    Specialist practices in endodontics, orthodontics, periodontics or implants need a referral route that general dentists across the region trust. We build a referral page and secure form with clear criteria, expected next steps and the documents to attach, routed to the person who triages referrals.

    Referrals arrive complete and in the right hands.

  • Facial aesthetics within the medicines rules

    Many city centre clinics around Deansgate and Spinningfields offer anti wrinkle treatments alongside dentistry. Prescription only medicines cannot be advertised to the public in the UK, so we write those pages around a consultation with a prescriber rather than naming the product, keeping the clinic inside rules the ASA actively enforces.

    Aesthetics services described without breaking advertising law.

  • Pages in the languages your patients speak

    Greater Manchester waiting rooms hear many languages. Where your team can support it, we add translated versions of the key pages, such as registration, fees and urgent care, with proper language tags and right to left layout for Urdu or Arabic, written by translators rather than a browser plugin.

    More patients understand how to register and what it costs.

  • Patient information library

    Aftercare guidance, preparing for sedation, caring for a new denture and what to expect from a hygiene visit, published as accessible web pages instead of scanned leaflets. Each page carries an owner and a review date in the CMS so clinical teams sign off changes.

    Patients find reliable answers after hours, written by your clinicians.

  • Reviews shown responsibly

    We can display reviews from Google or a verified feedback platform. The Digital Markets, Competition and Consumers Act 2024 bans fake reviews and concealed incentivised ones, so the site shows reviews from a genuine source, unedited, and never invents or cherry picks testimonials in a misleading way.

    Social proof that holds up to scrutiny.

  • Regulator and complaints information

    A link to your CQC registration and latest inspection report, the complaints procedure with routes to the Dental Complaints Service for private care and the NHS route for NHS care, and GDC numbers for every registrant. Templates make these impossible to forget.

    Professional obligations met on every site in the group.

  • Careers section for recruitment

    Recruiting associates, nurses and hygienists is a constant task for Manchester groups. A careers area with current roles, practice profiles and a simple application form gives candidates a reason to choose you, and keeps recruitment enquiries out of the patient inboxes.

    Recruitment enquiries separated and easier to manage.

  • Consent aware analytics by site

    Analytics that load only after cookie consent under PECR, with enquiries tracked by practice and by page. Owners see which locations and treatments generate enquiries, and marketing spend can be judged on real requests rather than page views.

    Decisions based on enquiries, not guesswork.

Who this is for

Where Manchester practices usually start.

The right website depends on where the practice is and who it serves. A family surgery in Wythenshawe, a cosmetic clinic in the city centre and a ten site group with head office in Stockport all need different things from the same kind of project. Here are four starting points we see in Manchester, and how each shapes the build.

01

A group with sites in several boroughs

NHS Greater Manchester commissions NHS dentistry across the city region, but each practice in a group usually holds its own contract and its own patient list. The website must reflect that variation honestly. We build one platform with a location model, shared treatment content and per site status, so head office edits the brand once and each practice manager keeps their own page accurate. When a new practice joins the group, it is added as a location record rather than a new website, which keeps the brand consistent and the setup quick.

Shared brand, separate facts for each practice.

02

A city centre private and cosmetic clinic

Clinics around St Peter's Square, Deansgate and Spinningfields compete for the same professionals on their phones. They need fast pages, persuasive but careful treatment content, a consultation form that asks the right questions, and a complete fee guide. We also write facial aesthetics and finance pages so they stay within the rules for medicines and credit promotions. Speed matters here: someone comparing three clinics on a tram between Piccadilly and MediaCityUK will leave any page that hesitates, so we keep images light and scripts to a minimum.

03

A family NHS practice in the suburbs

A practice in Chorlton, Didsbury or Levenshulme serving local families mainly needs clarity: whether it is taking new patients, how NHS charges work, what to do in an emergency, and how to get there with a pushchair. We keep these sites simple, very readable and quick to update, because the practice manager will be the only editor. Large text, high contrast and a printable access guide help older patients and carers, and a short page on what happens at a first check up reassures nervous adults who have avoided the dentist for years.

04

A specialist referral practice

A practice taking referrals from general dentists across the North West wins work through trust. Its site needs clinician profiles with specialist list status confirmed, a dependable referral form, clear patient information about the referral process and a section aimed at referring dentists. We design around both audiences without confusing either. Referring dentists can see what happens after they refer, how reports come back to them and how to contact the clinician directly, which encourages them to send patients again.

Two audiences, one coherent site.

How a Manchester practice website comes together, in six steps.

  1. 01Map what reception answersWe review your call notes, enquiries and current site with your practice manager on a video call, and list the questions the website should answer so the phones are quieter.
  2. 02Structure for each siteFor groups, we design the location model: what is shared across practices, what each one controls, and who can publish what. Single practices get a page plan instead.
  3. 03Writing and compliance reviewWe draft treatment, fee and team content against the GDC guidance and the CAP Code, then send it for your clinical and indemnity review before design is final.
  4. 04Design and accessibilityMobile first layouts tested to WCAG 2.2 AA, with large tap targets, readable type and clear routes to register, enquire or find urgent care.
  5. 05Build, connect and migrateWe build the CMS, connect forms to your inboxes or CRM, link your booking system, and map every old URL to its new home so rankings are kept.
  6. 06Launch and steady carePost launch checks on search indexing and form delivery, training for editors at each practice, and an optional retainer for updates, security and new locations.

Technology

What we build this with.

WordPress suits single practices that want straightforward editing. Groups usually do better with a headless CMS and Next.js, which handle many locations, shared content and roles cleanly. Hosting uses UK or EU data centres for stored enquiries, with a CDN so pages load quickly on mobile data.

01Web

  • React
  • Next.js
  • TypeScript
  • Node.js
  • Laravel
  • WordPress

02Commerce

  • Shopify Plus
  • WooCommerce
  • BigCommerce
  • Headless storefronts

03Data and cloud

  • PostgreSQL
  • MySQL
  • MongoDB
  • AWS
  • Azure
  • Docker

04Marketing and tracking

  • GA4
  • Google Tag Manager
  • Search Console
  • Meta Pixel
  • Looker Studio

What Manchester practices ask us first.

With the questions your reception team answers every day.

Before any design, we look at what patients ring or email about: NHS availability, fees, parking, urgent appointments, sedation and finance. Those topics become the backbone of the page plan. We also audit your current site, your Google Business Profile and your NHS website listing, because patients see all three and notice when they disagree.

Tell us what the business needs. We will tell you what to build first.

Schedule a free consultation and get a written recommendation, with costs, before you commit to anything.

Get in touch

PROVEN RESULTS

4.7 / 5from 23 Google reviews