Services · Ecommerce development · Online learning course sales sites

Course stores for London educators who sell to the City, the suburbs and the world.

We provide e-learning course selling website development London course creators, professional trainers and tuition brands use to turn interest into paid enrolments. The site carries your catalogue, takes payment in sterling and other currencies, opens learner access the moment a payment clears, and handles corporate seat orders from firms that buy through procurement. It is built for a city where one course can be bought by a Canary Wharf compliance team, a parent in Croydon and a student in Lagos on the same morning.

Codeeo has delivered 200+ projects across the UAE and the US and is rated 4.7 from 23 Google reviews. Our team of 80+ sits in Dubai, Riyadh and Karachi; London clients work with us remotely, with every review held by video call.

Built for
London course creators, tuition companies, executive education teams and training firms selling to individuals, employers and overseas learners.
Typical timeline
We agree timing after discovery, once launch dates, currencies and corporate buying routes are clear, and fix the plan in writing before design.
What you own
Your storefront code, catalogue, learner and payment records, Stripe or other provider account, domain and hosting, all in your organisation's name.
Rated
4.7 / 5 from 23 Google reviews

200+ companies servedFrom a first store to an ADX listed developer

Modon
Majid Al Futtaim
HP
Belkin
Dulsco Group
OneClickDrive
Hanayen
HMS
Clocksprings
Ghezlan

What we build

The selling tools a London course business leans on.

London course businesses tend to sell in bursts. A course launch announced to a mailing list, a podcast mention, or a new intake for a professional certificate can send thousands of buyers to checkout in an hour, and a slow or broken payment page at that moment costs a whole cohort. The other pattern is the large buyer: a bank, law firm or public body that wants forty seats, a supplier form and an invoice on thirty days. A third is the overseas learner who expects to pay in their own currency. The capabilities below are chosen for those patterns. We order them by how often London clients ask for them, and we leave out anything your courses do not need.

Explain your project
  • Launch-ready checkout

    Course pages are served from a cache close to the buyer, while checkout runs on a payment provider built for traffic spikes. Seat counts and early-bird windows are checked at the moment of payment, so a sold-out cohort cannot be oversold when demand peaks after a London launch email goes out.

    Launch days produce enrolments, not error pages.

  • Multi-currency pricing

    Learners abroad see prices in their own currency, set by you rather than converted on the fly, and pay in that currency. VAT rules for overseas consumers, including EU VAT on digital services, are applied per the advice of your accountant.

    International learners stop dropping out at a sterling price they cannot read.

  • Procurement-friendly corporate orders

    Firms in the City and Canary Wharf request a quote online, upload a purchase order, receive a VAT invoice and pay by bank transfer on agreed terms. Seats are then assigned to named staff, and the firm's learning team can move seats between people if someone leaves.

    Large orders close without weeks of email.

  • Completion evidence for regulated firms

    Firms supervised by the FCA often need to show that staff finished specific training. The site exports completion dates, assessment scores and certificate codes per employee in a format a compliance team can file, and keeps the history after a seat is reassigned.

    Your corporate clients can evidence training without asking you for spreadsheets.

  • Live and recorded cohort sales

    Evening cohorts for London professionals, weekend intensives and recorded versions are sold as linked products. A buyer who misses the live dates can switch to the recording or a later intake through their account, following rules you set.

    Fewer refund requests when diaries change.

  • Waiting lists and released seats

    When an evening cohort for London professionals fills, new visitors join a waiting list instead of leaving. If a seat opens through a cancellation or a corporate client releasing places, the next person receives a payment link that expires after a window you choose, and the offer moves down the list automatically if they do not take it.

    Sold-out intakes keep producing sales instead of lost leads.

  • Parent and pupil accounts for tuition

    Tuition brands preparing pupils for GCSEs or selective school entry need the parent to pay and the child to learn. Parent accounts hold payment and progress; pupil logins show only lessons, with no public profile, no messaging outside tutor groups and privacy settings that follow the ICO's children's code.

    Parents pay with confidence and children see only what they need.

  • Course payment integration

    E-learning course payment integration London buyers expect covers cards with 3D Secure for Strong Customer Authentication, Apple Pay, Google Pay, PayPal and pay by bank. Refunds, partial refunds and transfers between cohorts post back to Xero or your accounts package automatically.

    Finance sees every course sale reconciled without manual entry.

  • Affiliate and partner codes

    Podcasters, professional bodies and partner firms who promote your courses get tracked links and codes. Commission reports are built from completed sales after the cancellation window, not from clicks, so you only pay for enrolments that stay.

    Partner marketing you can measure and settle accurately.

  • Accessible to WCAG 2.2 AA

    Catalogue, checkout and learner area are tested with keyboard and screen reader, with captions and transcripts on preview videos. Public sector and university buyers in London frequently ask for an accessibility statement before they approve a supplier, and the build gives you the evidence for one.

    Accessibility questions in tenders get a documented answer.

Who this is for

London course businesses we are a good fit for.

London has every type of course seller, from solo experts with a large following to university departments selling short courses and agencies training their own clients. What they share is a crowded market where buyers compare several providers in one sitting, so the store has to be fast, clear about the total price and easy to pay. These four situations are where our work usually starts.

01

Creators and experts launching paid courses

You have an audience from a newsletter, podcast or YouTube channel and want to stop paying a share of every sale to a course marketplace. We build your own store with launch pages, early-bird pricing, payment plans checked by your adviser, and email automation that starts the moment someone enrols. Your mailing list and buyer data stay with you, and every sale is recorded against the campaign or partner that produced it, so you can see which channel actually fills a cohort.

Built for launch spikes from day one.

02

Executive and professional education teams

Business schools, institutes and specialist trainers around the Square Mile sell certificates to working professionals and their employers. The store needs individual checkout and corporate invoicing side by side, intakes with application questions, and certificates that a hiring manager can verify online. We design around the way your admissions and finance teams already work, including approval steps where an application must be reviewed before a place is offered and paid for.

Individual and employer buyers share one catalogue.

03

Tuition companies selling to London parents

Exam preparation and tutoring brands sell term blocks, mock exam days and recorded revision courses. We separate payer and learner accounts, apply the ICO's Age Appropriate Design Code, and give your safeguarding lead control over tutor messaging. Tutors working with children still need the right DBS checks, which stay your responsibility, and the platform can record when each tutor's check was last confirmed so nobody is assigned to a group by mistake.

Child privacy settings are on by default.

04

Training firms selling to regulated employers

Compliance, legal and financial training providers whose clients are London firms need seat management, completion exports and invoices that pass procurement checks. We build the corporate portal first and add individual sales afterwards if they matter to you. Many London training firms find that the portal also wins renewals, because the client's learning team stops chasing completion figures by email.

Completion records exported in the format your clients file.

How a London course store gets built.

  1. 01Remote discoveryVideo sessions with your course, marketing and finance leads to list products, buyer types, currencies, launch dates and the systems the store must talk to.
  2. 02Offer and price structureSingle courses, bundles, cohorts, payment plans, corporate rates and partner codes are modelled so each total shown includes every mandatory fee.
  3. 03Page and checkout designCourse pages written to sell, a short checkout, and a learner area tested with real London buyers' tasks such as transferring a seat.
  4. 04Build and integrationsStorefront, payment provider, accounting, email platform and your learning platform are connected and tested with every refund and transfer case.
  5. 05Load and launch rehearsalWe simulate launch traffic, check seat limits hold under pressure, and run a soft launch to a small list before the main announcement.
  6. 06After launchSales, drop-off points and refund reasons are reviewed together, and the next intake or product goes live with what was learned.

Technology

What we build this with.

For e-learning online course platform development London teams can run themselves, we often pair a Next.js storefront with a headless commerce back end or a WooCommerce or Laravel build, Stripe for payments, and your existing LMS, email platform and accounting software. The choice is made in discovery against your launch pattern, your team's skills and how much of the content you want to edit without a developer.

01Web

  • React
  • Next.js
  • TypeScript
  • Node.js
  • Laravel
  • WordPress

02Commerce

  • Shopify Plus
  • WooCommerce
  • BigCommerce
  • Headless storefronts

03Data and cloud

  • PostgreSQL
  • MySQL
  • MongoDB
  • AWS
  • Azure
  • Docker

04Marketing and tracking

  • GA4
  • Google Tag Manager
  • Search Console
  • Meta Pixel
  • Looker Studio

Questions London course sellers ask us.

It depends on scope, and we fix the plan after discovery.

A store with a small catalogue, card checkout and one learning platform is quicker than one with corporate invoicing, several currencies, partner codes and a large migration. In discovery we list every product, buyer route and integration, then agree a written plan with review points. If you have a launch date already announced, tell us at the first call, because it shapes what goes into the first release and what follows straight after.

Tell us what the business needs. We will tell you what to build first.

Schedule a free consultation and get a written recommendation, with costs, before you commit to anything.

Get in touch

PROVEN RESULTS

4.7 / 5from 23 Google reviews