Services · Mobile app development · Ecommerce apps
We provide ecommerce app development Birmingham businesses use to sell beyond the counter: iOS and Android apps with a live catalogue, ordering, collection, delivery and loyalty in one place. Our clients range from jewellers in the Jewellery Quarter and occasion wear shops on Soho Road to chains with units in the Bullring and Grand Central, plus wholesalers supplying trade buyers across the Midlands. Each one sells differently, so the app is planned around how your customers already buy from you.
Codeeo has delivered 200+ projects across the UAE and the US, with a team of 80+ in Dubai, Riyadh and Karachi. We work with Birmingham clients remotely, holding discovery and every review by video call, and sharing written notes after each session.
200+ companies servedFrom a first store to an ADX listed developer
Features for Birmingham retail
Birmingham retail is unusually varied for one city. Within a short walk of New Street station you find department stores and national chains, the indoor markets around the Bull Ring, the workshops of the Jewellery Quarter and the designer units of the Mailbox. A few miles out, Soho Road and Ladypool Road draw families from across the region for wedding outfits, fabrics and jewellery. Students at the University of Birmingham, Aston and Birmingham City University add a younger, price-aware audience.
That mix shapes the feature list. A jeweller needs ring sizing and made-to-order requests; a wholesaler needs trade pricing and repeat orders; a fashion chain needs stock across several shops. We pick the capabilities that match your trade and leave out the ones that would only add screens your customers ignore. Every feature also needs someone in your business to run it, so we check staffing before adding it to the plan.
Customers choose metal, stone, engraving or fabric options, upload reference photos and send measurements, then follow the piece through design approval, workshop and finishing. Jewellery Quarter workshops and tailors can quote, request changes and confirm details without long chains of messages on personal phones. Approved designs are saved so the customer can reorder or adapt them later.
Custom orders arrive complete, with every detail on one record.
Families book fittings, viewings and alterations for weddings and Eid, with space for the number of guests attending and the outfits they want to see. Staff get a daily list with notes, and reminders cut no-shows on the busiest weekend afternoons. Group bookings can reserve more than one staff member for larger families.
Showroom time goes to customers who are ready to choose.
English stays the default, with optional content in languages such as Urdu or Punjabi where your customers prefer them. We plan right to left layouts from the start for Urdu, so product pages, checkout and messages read properly rather than as a late translation. Staff can switch the back office language independently of the customer app.
Older relatives and new arrivals can order without help.
Customers ask about sizes, colours or delivery inside the app, and messages land in a shared inbox your staff answer from the shop. Photos and product links can be sent both ways, and every conversation stays attached to the customer's account. Opening hours set expectations about reply times so nobody waits in silence.
Questions answered on the record, not lost in personal chats.
Wholesalers serving shops, salons and restaurants across the Midlands can give approved buyers their own price lists, minimum order quantities, credit terms and a one-tap reorder of last week's delivery. New trade customers apply in the app and wait for approval. Sales reps get the same catalogue and pricing when visiting customers in person.
Repeat trade orders without phone calls or emailed spreadsheets.
Birmingham's Clean Air Zone covers roads inside the A4540 Middleway, which can change how you route vans to city centre addresses. Delivery rules can treat those postcodes differently, offer collection as a default, or assign compliant vehicles to central drops. Orders for addresses outside the zone are unaffected.
Delivery options that reflect what your fleet can actually do.
Shoppers commuting through New Street or Moor Street can pick up from a city centre shop, while suburban customers choose a branch in Solihull, Sutton Coldfield or wherever you trade. Staff confirm when orders are ready and scan a code at handover. Uncollected orders trigger reminders and then return to stock after a period you choose.
Online orders that bring customers back through your doors.
Term-time campaigns aimed at students across the city's three main universities, first order rewards and referral codes customers share with friends. Your team sets the rules, start dates and eligibility in the back office, and the app checks them at checkout so staff never have to apply codes by hand. Offers can be limited to certain ranges or shops.
Younger shoppers find you early and keep coming back.
Points, member previews and birthday rewards, with the option to link family members so purchases for a wedding or a big occasion build towards one shared balance. The card is scanned at your till so rewards work in person as well as online. Families can see shared progress towards rewards without exposing each other's order details.
Big family purchases come back to your shop next time.
Product uploads, stock adjustments, orders, appointments and trade approvals in one dashboard, with separate permissions for the owner, the shop floor and the warehouse. Reports show best sellers, slow lines and which customers have gone quiet. Low stock alerts tell the right person when a popular line needs reordering from suppliers. Exports to your accounting software keep the finance side tidy.
The owner sees the whole business from one screen.
Who this is for
The right first release depends on what you sell and who buys it. A Jewellery Quarter workshop, a family-run boutique on Soho Road, a trade wholesaler near the motorway network and a chain with city centre and suburban shops each need a different set of features in version one. These are the four starting points we see most often, and what we would build first for each. If your business falls between two of them, we combine the relevant parts rather than forcing a template.
Many jewellers around Hockley make pieces on site and sell both ready-made stock and commissions. The app should show finished pieces with clear photography, accept custom requests with ring sizes and budgets described in words, and keep customers informed while the workshop works. We also plan secure collection, because high-value items rarely suit a doorstep drop. We can also add a private viewing area where customers see pieces reserved for them before visiting the showroom. Insurance details, hallmarking information and care guidance can sit with each piece.
Commission tracking usually matters more than a large catalogue.
Shops on Soho Road and Ladypool Road serve families who travel from across the West Midlands for wedding and festival outfits. The app supports appointment booking, outfit shortlists that can be shared with relatives, alteration tracking and dispatch to customers further afield. Seasonal peaks around weddings and Eid shape the release plan. Delivery of heavier fabric orders can be grouped by area to keep van runs sensible on busy weekends. Measurements recorded at a fitting stay on the customer's profile for the next occasion.
Shared shortlists suit how families decide together.
The motorway links around Birmingham make the region a natural base for distributors. If you supply corner shops, salons, restaurants or market traders, the app becomes an ordering tool for approved accounts, with their own prices, credit limits, delivery days and a record of past invoices. Your sales reps can place orders on a customer's behalf from the same system. We design the trade screens for speed, because buyers often order between serving their own customers. Invoices and statements are available in the app for the buyer's own records.
A retailer with units in the Bullring or the Mailbox and branches in outer suburbs needs stock visibility across locations, collection and loyalty that work everywhere. We connect the app to your tills and stock system, then add delivery once you know which areas generate the most demand. Over time, purchase data from each location shows which ranges to move between shops. Gift cards can be bought in the app and redeemed at any of your tills. Staff in each shop see only the orders and appointments for their own branch.
How we work together
Most Birmingham clients agree a fixed scope for the first version, so the features, deliverables and dates are clear before anything is built. Once the app is live, a monthly support arrangement covers operating system updates, small changes, new campaigns and bug fixes. Businesses with several brands or a long roadmap can take a dedicated team instead, made up of designers and developers who work through your priorities each sprint. Whichever model suits you, nothing is locked to us: the accounts and code sit with your company.
A defined build with a deadline
We agree what the product has to do, write it down with a price and a date, and build exactly that. Changes are priced before they are made, not discovered on the invoice.
A product that keeps evolving
Named engineers who work your hours, join your standups and stay on the codebase. You direct the backlog; we own the quality of what ships.
Something live that needs looking after
A monthly block of hours for improvements, fixes and the small requests that otherwise wait months. Unused hours carry for a quarter.
Technology
Technology choices follow your catalogue size, your existing ecommerce platform or tills, and the people who will maintain the app. We favour well supported frameworks and documented integrations, so another developer can pick up the code later if you choose. Hosting is set up in your own cloud account from day one.
01Mobile
02Data and cloud
03Marketing and tracking
A customer app, staff tools and a back office, connected to your existing systems.
Most projects include a catalogue, search, basket, checkout, order tracking and account area for customers, plus a dashboard for your team to manage products, orders and customers. Depending on your trade we add appointments, custom orders, trade accounts or loyalty. Integrations with your tills, stock system and payment provider are scoped in discovery so nothing is a surprise later. Where useful, the first release is kept small and the remaining features follow in planned phases.
Schedule a free consultation and get a written recommendation, with costs, before you commit to anything.
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