Services · Ecommerce development · Online stores
Codeeo offers ecommerce website development Birmingham businesses use to sell what they make straight to buyers, without a middleman taking the margin. We build online stores for workshops, manufacturers and wholesalers across the city and the wider West Midlands: products that can be configured and personalised, made to order lead times, trade and retail pricing in one place, and dispatch rules that suit a business shipping from the middle of the country.
Birmingham, and the Jewellery Quarter in particular, has long been a city of makers. Plenty of its firms still sell mainly through agents, marketplaces or a trade counter. A store of your own puts the customer relationship, the data and the pricing back in your hands, and it can grow at the pace your production allows.
200+ companies servedFrom a first store to an ADX listed developer
What the store can include
A reseller's online shop is mostly a catalogue and a basket. A maker's shop has more to carry. Customers want to choose a metal, a finish, a size or an inscription and see the price change as they go. Some items exist on a shelf; others are made after the order and need an honest lead time. Trade buyers want a different price, a VAT invoice and the option to pay on account. And the people running the store are usually the same people running the bench or the production line, so the admin must be quick to use on a phone between jobs: adding a product from bench photos, marking an order dispatched, printing a label. These are the capabilities we build most often for online store development in Birmingham, chosen with you in discovery and ordered by what will bring in revenue soonest. Anything left out of the first release is kept on a written list for later.
Options such as metal, stone, finish, length, colour or engraving text update the price and preview as the buyer chooses. Rules stop combinations you cannot make, and every chosen option prints clearly on the job sheet your workshop receives.
Custom orders arrive complete, with nothing to chase by phone.
Each product can be marked as in stock or made to order, with a lead time shown on the page and in the confirmation email. When the production queue grows, you lengthen the lead time in one place and every product updates.
Customers know when to expect their order, so fewer chase emails arrive.
Trade customers apply online, you approve them, and they see net prices, quantity breaks and their own payment terms once signed in. The public sees retail prices including VAT. Both groups use the same catalogue, so you maintain one set of products.
One website serves the trade counter and the public without confusion.
Product pages carry the information precious metal buyers look for: fineness, hallmark details, weight, stone grading and care. For pieces assayed at the Birmingham Assay Office, the hallmark can be shown and explained in plain words.
Buyers commit to higher value pieces with fewer questions.
Courier services, cut off times and parcel or pallet delivery chosen per product, with surcharges for Highlands, islands and Northern Ireland postcodes shown before payment. Heavy or long items can be restricted to services that accept them.
Delivery promises match what the warehouse can actually do.
Cards with Strong Customer Authentication, Apple Pay, Google Pay and PayPal at checkout, plus pay by bank transfer or account terms for approved trade buyers. Failed payments are logged with the reason so your team can help the customer finish.
More orders completed at the first attempt.
If you also sell at a market, a trade counter or a shop, sales there reduce the online stock figure through your till or a simple stock screen. Components can be tracked too, so a product goes offline when a part runs out.
No orders taken for items you cannot make or ship.
Under the Consumer Contracts Regulations, goods made to a customer's specification or clearly personalised are generally exempt from the usual cancellation right. The store flags those items, states the position before payment and keeps the standard returns route for everything else, with condition checks recorded on receipt.
Fewer disputes over engraved or made to measure pieces.
Local buyers and trade customers can choose to collect from your workshop, unit or shop. They pick a day, receive a message when the order is ready and show a code on arrival, while staff mark it collected from the admin.
Birmingham buyers save on postage and you save on packaging.
Review requests are sent after delivery to verified buyers only, and reviews are published without filtering out the poor ones. The Digital Markets, Competition and Consumers Act 2024 bans fake reviews, and we set the process up so it stands scrutiny.
Reviews that persuade buyers and stay on the right side of the law.
Who this is for
Every Birmingham store we plan starts with the same question: what does the business make or supply, and who buys it? The answer shapes the catalogue, the checkout and the admin. Codeeo has delivered 200+ projects across the UAE and the US, rated 4.7 from 23 Google reviews, and our team of 80+ works with Birmingham clients remotely. Discovery, design reviews and sign off happen by video call, and your team can share the workshop or warehouse with us on camera. The four groups below cover most of the Birmingham enquiries we receive, though many firms sit across two of them.
Workshops around Vyse Street and Warstone Lane often sell through other retailers and want a direct channel. We build stores that handle ring sizes, stone choices, engraving and commissions, with an enquiry route for one-off pieces and secure, insured delivery. Product photography and careful descriptions carry much of the weight here, so we plan templates that make close-up images and material detail easy to publish. A good first step is to send us a list of your top sellers and the questions customers ask most.
Commission enquiries can feed the same order system.
Firms across the Black Country and the wider West Midlands that have made components or finished goods for other brands sometimes start selling under their own name. We help decide which products suit direct sale, how to price them without undercutting existing stockists and how to fulfil small parcels alongside bulk orders. The same structure can later carry a second brand or a product line aimed at a different market.
Protecting stockist relationships is part of the plan.
Small shops and studios want a store that matches their character and is easy to keep current. We build tidy, quick sites with simple stock control, collection from the shop and gift options, and keep the running costs of apps and plugins under control so the store pays its way. Discount codes and gift cards that also work in the shop can be added when you need them.
Distributors near the M6, M42 and M5 serve trade buyers across the country. For them we build account ordering, quick reorder from past invoices, bulk upload of order lines, price lists per customer group and links to the stock and accounting systems already in use. Large customers can be given their own catalogue showing only the lines they buy.
How we work together
Most Birmingham businesses start with a fixed scope build for the first version of the store, priced after discovery against a written specification. Once orders are flowing, some keep us on a monthly arrangement for new product types, seasonal pages and integration work. Larger manufacturers or distributors with a long programme of changes sometimes prefer a dedicated team. All three run remotely, with video reviews and written notes after every decision. You decide how much your own staff take on and how much stays with us.
A defined build with a deadline
We agree what the product has to do, write it down with a price and a date, and build exactly that. Changes are priced before they are made, not discovered on the invoice.
A product that keeps evolving
Named engineers who work your hours, join your standups and stay on the codebase. You direct the backlog; we own the quality of what ships.
Something live that needs looking after
A monthly block of hours for improvements, fixes and the small requests that otherwise wait months. Unused hours carry for a quarter.
Technology
Shopify, WooCommerce, headless builds and fully custom platforms all have a place. Configurable products and trade pricing often push a maker towards WooCommerce or a custom build, while a simple range suits Shopify. We recommend after discovery and explain the reasons in writing. Your accounting package stays as it is.
01Web
02Commerce
03Data and cloud
04Marketing and tracking
Catalogue, pricing, production rules and fulfilment, planned together.
For a manufacturer the store has to reflect how goods are made and shipped. We define which items are stocked and which are made to order, how options affect price and production, how trade and retail customers differ and which couriers handle each product. Then we design and build the shop, connect it to your accounting and stock systems and train your team on the admin before launch. The order of work is agreed with you, so the products that sell best go live first, and slower moving lines follow once the store is trading.
Schedule a free consultation and get a written recommendation, with costs, before you commit to anything.
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