Services · Ecommerce development · Online stores
Codeeo delivers ecommerce website development Manchester brands turn to when the shop that got them started now holds them back. We rebuild and replatform online stores for growing direct to consumer labels, wholesalers and producers across Greater Manchester: pages that stay quick under heavy traffic, product data that is easy to manage at scale, clean connections to warehouses and marketplaces, and a move that keeps the search rankings you have already earned.
The first store is usually built in a hurry, with apps bolted on as each problem appeared. By the time orders arrive in volume, nobody is sure which plugin does what. The second store is planned on purpose, around the way the business now trades. For Manchester brands that sell hard and fast, that difference shows up in every busy week.
200+ companies servedFrom a first store to an ADX listed developer
What the rebuild can include
A rebuild is not just a new look. Growing brands come to us with familiar symptoms: product pages that slow down when traffic spikes, a back office full of spreadsheets that do not agree, a warehouse that receives orders in the wrong format, discount rules nobody fully understands and a fear that changing platform will wreck search traffic. Each of those has a fix, and the fixes differ between a fashion label, a wholesaler and a gin distillery. These are the capabilities we build most often for online store development in Manchester. We prioritise them with you after auditing the current store, so the first release removes the biggest daily headaches and the rest follows in an order you agree. Nothing is rebuilt simply because it is old; if a part of the current store works well, it stays.
Every old URL that earns traffic or links is mapped to its new home with a permanent redirect. Titles, descriptions, structured data and internal links are carried over, and we compare indexed pages and search traffic before and after launch to catch anything missed.
The new store opens with the search visibility the old one built.
Caching, image optimisation, a content delivery network and lean front end code keep pages fast when a product sells out or a post goes viral. We load test before big launches and track Core Web Vitals from real visitors afterwards.
Busy moments produce orders rather than error pages.
Structured attributes, bulk editing, spreadsheet import and export, and where the range is large, a product information system that feeds the store and every channel. Rules flag missing images, sizes or descriptions before a product goes live.
Thousands of lines stay accurate without a week of manual edits.
Orders flow to your own warehouse or a third party logistics partner in the format they need, and stock, dispatch confirmations and tracking numbers flow back. Exceptions, such as an address the courier rejects, appear in one queue for your team.
Orders leave on time and customers get tracking automatically.
Product feeds for Google Shopping, social shops and marketplaces, generated from the same catalogue and filtered by margin, stock or season. Prices and availability update on a schedule, so ads never promote items you cannot send.
One catalogue drives every channel you sell on.
Fixed bundles, mix and match boxes and gift sets with their own pricing rules, while each component still reduces stock correctly. Customers can build a set on one page and see the total update as they add items.
Higher basket values without stock errors behind them.
One promotions engine replaces a stack of discount apps: codes, tiered offers, free delivery thresholds and loyalty rewards that cannot stack in ways you never intended. Reference prices are recorded so was and now pricing can be evidenced.
Campaigns that protect margin and stand up to scrutiny.
Tracking that only fires after consent under PECR, server side tagging where it suits, and purchase events checked against real orders. Your marketing team sees reliable figures without guesswork filling the gaps.
Decisions based on numbers you can trust.
Customers start a return online, choose a reason and a refund or exchange, and print a label or use a drop off code. Reasons are recorded per product and size, so your buying team can see which lines come back and why, while cancellation rights under the Consumer Contracts Regulations are explained in plain words.
Returns data that feeds better product and sizing decisions.
A short checkout tested against WCAG 2.2, with visible focus states, readable error messages and buttons large enough to tap. Strong Customer Authentication runs inside the flow, and wallets let returning buyers pay in a couple of taps.
Fewer abandoned checkouts and a store that meets Equality Act duties.
Who this is for
Manchester has a strong tradition of online selling, and plenty of local brands are now on their second or third store. Our job is to find out what is really slowing yours down before recommending anything. Codeeo has delivered 200+ projects across the UAE and the US, and our team of 80+ works with Manchester clients remotely. Audits, workshops and reviews run by video call, with your developers, marketers and warehouse partners joining as needed. The four groups below are the Manchester businesses we hear from most. If yours is different, the same audit applies: find the bottleneck first, then decide what to build.
Fashion, beauty, homeware and fitness brands that grew on a starter theme and a long list of apps reach a point where each new feature breaks something else. We audit what you actually use, remove what you do not, and rebuild on a cleaner base, often with a headless front end when content and speed matter most. The brand's own look carries over; the clutter does not. We also tidy the reporting so the founders see daily sales, margin and stock in one place.
An audit of installed apps usually finds overlap worth removing.
Textile, clothing and general goods wholesalers have long traded from the Cheetham Hill area, mostly by phone and in person. An online trade store lets account buyers browse current stock, see their own prices, order in packs or cartons and pay on terms, while your sales team keeps the relationships that matter. Wholesale and retail can share one catalogue or run as separate storefronts, depending on how you price.
Kit, fan merchandise and event goods sell in sharp bursts around fixtures, signings and releases. We plan for those peaks with pre-orders, queues for limited items, stock held back for each channel and clear despatch dates, so a busy weekend does not turn into a week of refunds. Personalised items such as printed names and numbers are captured as structured options so production gets them right.
Load testing happens before the big date, not after it.
Breweries, distilleries, bakeries and coffee roasters in Salford, Stockport and the surrounding towns need age checks on alcohol, delivery rules for chilled or fragile goods, subscriptions to regular orders where it suits and allergen information shown clearly on every product. We build those rules into checkout rather than relying on customer notes. Batch codes and best before dates can be recorded per order where traceability matters.
How we work together
Replatforming projects usually start as a fixed scope build, priced after the audit against a written specification. Brands with an in-house marketer or developer often keep us on a monthly plan afterwards for new features, campaign pages and integration changes. Larger businesses with a long roadmap sometimes add a dedicated team that works alongside their own staff. Each option runs remotely, with video reviews, shared task boards and written updates. Whichever route you choose, the code, data and accounts stay yours, so you can change supplier without starting again.
A defined build with a deadline
We agree what the product has to do, write it down with a price and a date, and build exactly that. Changes are priced before they are made, not discovered on the invoice.
A product that keeps evolving
Named engineers who work your hours, join your standups and stay on the codebase. You direct the backlog; we own the quality of what ships.
Something live that needs looking after
A monthly block of hours for improvements, fixes and the small requests that otherwise wait months. Unused hours carry for a quarter.
Technology
We build on Shopify, WooCommerce, headless setups with Next.js and custom platforms. For replatforming, the right target depends on catalogue size, traffic peaks, integrations and who maintains the store, and we explain the trade-offs before you commit. Existing systems you rely on are connected rather than replaced.
01Web
02Commerce
03Data and cloud
04Marketing and tracking
It depends on data, integrations and the size of the catalogue.
A brand moving a modest catalogue between two well supported platforms moves faster than a business with years of order history, several warehouse connections and custom pricing. The audit tells us which applies to you. We then set dates in writing, and where a launch must land before a busy season, we plan backwards from that date and protect it. A short call is usually enough to tell you which group your project falls into.
Schedule a free consultation and get a written recommendation, with costs, before you commit to anything.
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