Services · Mobile app development · Equipment rental apps
Codeeo offers equipment rental app development in Birmingham for plant, tool, access and event hire companies. We build the customer app that takes a booking from a site manager in Digbeth, the driver app that confirms the drop at a gate in Aston, and the depot dashboard that shows which machine is free across your West Midlands branches. Stock, deliveries, off hires and invoices then live in one place instead of across phones, spreadsheets and whiteboards.
Our team of 80+ works from Dubai, Riyadh and Karachi and has delivered 200+ projects across the UAE and the US. We work remotely with hire companies in Birmingham, running discovery, design reviews and demos by video call.
200+ companies servedFrom a first store to an ADX listed developer
What we build
Hire in Birmingham is rarely one type of customer. A single depot can serve a groundworks contractor on a city centre regeneration scheme in the morning, an exhibitor building a stand at the NEC by lunchtime and a homeowner in Moseley borrowing a floor sander before closing. Each of those customers wants something different from an app, and your counter staff and drivers need a tool that copes with all three without separate systems.
The features below are the ones we usually scope first for a Birmingham operator. Not every firm needs all of them. We pick the set that matches your fleet, your branch count and how your customers order today, then build the rest in later releases once the first version is in daily use.
Everything is built so your own staff can change products, depots, delivery zones and rules from the dashboard without waiting for a developer.
One stock view covering every depot you run, whether that is a yard near Tyseley, a branch in Walsall or a counter in Solihull. Staff see what is in, out, booked or in the workshop, and customers only ever see items that can actually reach their site on the date they choose.
Fewer promises made on machines that are already out.
Birmingham charges vehicles that do not meet its emission standard inside the A4540 Middle Ring Road. The dispatch screen can flag drops inside the zone and show which of your lorries and vans are compliant, so planners stop sending an older vehicle into the centre by mistake.
Delivery runs planned with the zone in mind, not after the charge arrives.
Contractors apply for a credit account in the app, add their company number, nominate who may order and set purchase order rules. Your credit controller reviews the application in the dashboard instead of chasing paper forms faxed or scanned from a site cabin. Accounts that pass your checks can start ordering the same day, with limits applied automatically.
New trade customers ordering sooner, with clear limits on who can hire.
Large infrastructure and regeneration sites around Curzon Street and Smithfield often run booked delivery windows and induction rules. Customers record the slot, the gate and the site contact when they order, and drivers see those details before they leave the yard.
Drivers arrive inside the window with the right paperwork.
Bundles for stand builders and organisers at the NEC and the city centre venues: access towers, lighting, staging, barriers and power, booked as one package with build up and break down dates rather than as a dozen separate lines.
Event customers order a whole kit list in one booking.
A site manager calls a machine off hire by tapping it in the app, adds where it is parked and any keys or attachments left with it. The collection appears on the driver run and the hire stops on the date recorded, which ends arguments about when the customer actually rang.
Clear off hire records and fewer disputed invoice days.
Private hirers in Kings Heath, Harborne or Sutton Coldfield pay by card or Apple Pay, with a refundable deposit held until the item comes back. The app asks for proof of address on a first hire and shows clear safety guidance and the return time, so the counter team are not explaining the same rules at every collection.
Weekend DIY hires paid and checked before the customer arrives.
Drivers photograph each item at delivery and collection, capture hour meter readings and note any damage with the customer's signature on screen. The images attach to the contract, so a damage charge comes with evidence the customer has already seen.
Damage conversations settled with photos instead of memory.
Returned kit goes into a queue for cleaning, servicing and safety checks before it shows as available again. Fitters mark jobs complete on a tablet in the workshop, and anything overdue for its statutory inspection is blocked from being hired.
Only checked equipment goes back out of the gate.
Contracts, hire days, transport charges and damage costs feed your accounting or hire management system through its API, so invoices are built from what actually happened on site rather than rekeyed from delivery notes.
Invoices that match the contract the first time.
Who this is for
The right first release depends on what you hire and who hires it. A powered access firm working for city centre contractors needs very different screens from a party and event hire company serving weddings in Edgbaston. These are the four starting points we see most from the West Midlands, and how we would approach each one as your equipment rental app development company in Birmingham.
Contractors on large schemes around the city centre and the HS2 corridor order through site managers, buyers and quantity surveyors, each with a different say. We build approval rules into the customer account, record purchase orders against every hire and give your transport office a clear view of gate slots and site restrictions. The first release usually covers ordering, delivery confirmation and off hire, because those three steps cause most of the phone calls.
Start with the three steps that generate the most calls.
A busy counter serves tradespeople who know exactly what they want and homeowners who need advice on which sander or breaker suits the job. The app lets regulars reserve and pay ahead, then collect with a code at the counter, while first time hirers get simple guidance and safety notes on each product page. Staff spend less time on the phone and more on the customers standing in front of them.
Firms supplying stands, staging, furniture and power for the NEC, the ICC and venues across the city work to fixed build and break dates with no room for a late lorry. We plan kit lists, crew notes and load sheets around the event rather than the single item, and give organisers one place to see what is arriving and when it will be collected. Repeat clients can copy last year's order for the same show and simply adjust quantities.
Once you run several branches, stock sits in the wrong yard and transfers happen by phone. A shared availability view, internal transfer requests and per branch reporting let managers move kit to where it earns, and give head office one honest picture of utilisation across Birmingham, Wolverhampton, Dudley and beyond.
Branch transfers are often where the quickest gain sits.
Working together
Most operators start with a fixed scope first release, then keep a monthly retainer for improvements, new features and support as the app settles into daily use. Larger groups planning a longer programme sometimes take a dedicated team of developers and a product lead. Whichever route fits, all discovery, reviews and demos run by video call, and you choose the people from your depots who should join them. Before any build begins, you receive a written scope that lists the features, integrations and screens in the first release, so there is no doubt about what is being delivered.
A defined build with a deadline
We agree what the product has to do, write it down with a price and a date, and build exactly that. Changes are priced before they are made, not discovered on the invoice.
A product that keeps evolving
Named engineers who work your hours, join your standups and stay on the codebase. You direct the backlog; we own the quality of what ships.
Something live that needs looking after
A monthly block of hours for improvements, fixes and the small requests that otherwise wait months. Unused hours carry for a quarter.
Technology
We pick the stack around your existing hire or accounting software and the people who will look after the app later. Most hire apps we plan use a cross platform mobile framework, a web dashboard and a cloud backend you own.
01Mobile
02Data and cloud
03Marketing and tracking
It depends on the number of branches, integrations and user types in the first release.
A single depot app with ordering, delivery confirmation and off hire is a smaller job than a multi branch platform with credit accounts, workshop queues and an accounting link. We agree the scope in discovery and then set out the delivery plan in writing. Integrations with older hire management systems are usually the biggest variable, so we test those early rather than leaving them until the end of the build.
Schedule a free consultation and get a written recommendation, with costs, before you commit to anything.
Get in touchPROVEN RESULTS
Swift
Kotlin
Flutter
React Native
PostgreSQL
MySQL
MongoDB
AWS
Azure
Docker
GA4
Google Tag Manager
Search Console
Meta Pixel
Looker Studio