Services · Ecommerce development · Equipment rental booking sites
We deliver equipment rental booking website development in London for camera and lighting houses, AV and event suppliers, party hire companies and tool hire chains. Producers, event managers and homeowners choose dates, see what is genuinely available, settle a deposit or card authorisation and receive a confirmed hire with a delivery slot, so your bookers stop juggling emails, spreadsheets and calls just to find out whether a lens kit or a generator is free next Thursday.
London hire moves quickly and margins depend on kit going out again the moment it returns. The site we build keeps every serialised item, every hold and every payment in step, and hands your team a clear list of what leaves, what returns and what is still unpaid each day.
200+ companies servedFrom a first store to an ADX listed developer
What the booking platform does
Most London rental businesses already take bookings online in some form, usually a request form that starts a chain of emails. The gap is in what happens next: confirming availability, securing payment, checking who the customer is and fixing a delivery time that works on a street with no loading bay. A proper booking platform closes that gap while the customer is still on the page.
The capabilities below are chosen for how hire works in the capital. Productions pencil kit before a shoot is confirmed. Event suppliers have huge orders for a single night at a venue in the Docklands. Private customers want a marquee or chairs for a garden party in Richmond and expect the price they see to be the price they pay. We build for all three without making the checkout complicated for any of them.
None of these has to arrive at once. Most London hirers launch with availability, payment and delivery slots, then add holds, quotes or company approvals in the following releases once real orders show where the pressure is.
Production customers place a first or second hold on a kit list for provisional dates. The hold expires automatically unless it is confirmed, and a second hold moves up when the first lapses. Your bookers see every hold on one calendar and can release kit back into stock with one click.
Kit is held fairly and never left sitting on a stale pencil.
Customers build a list of bodies, lenses, lights, grip and accessories, and the system reserves specific serial numbers so the prep team knows exactly which units to pull. Kits that must travel together, such as a camera package with its batteries and media, are booked as one.
Prep starts from an accurate pick list, not a guess.
High value orders take a card authorisation through Strong Customer Authentication, or require a hired equipment insurance certificate uploaded before release. The admin shows which orders are cleared to leave and which are waiting on paperwork.
No kit leaves the building without cover in place.
Delivery slots are offered by postcode and capacity, with fields for loading bay notes, parking restrictions and contact on arrival. Where a customer collects in their own vehicle, the site can remind them that the Congestion Charge and, for older vehicles, London's ULEZ may apply to the trip.
Drivers arrive with the details they need for a difficult street.
Production companies, agencies and venues open an account once. Freelance crew and coordinators book under it, with spending limits and purchase order references, and the account holder approves orders above a threshold before they are confirmed.
Crew book quickly while the producer keeps control of spend.
AV and staging suppliers sell packages for conferences, product launches and exhibitions at venues such as ExCeL London and Olympia, with build and derig times, venue delivery instructions and a staged payment schedule.
Large event orders priced and paid without a chain of quotes.
Private customers hiring furniture, tableware, heaters or marquees get a short checkout with the full price up front, including any compulsory damage waiver or booking fee, as the drip pricing rules require. Delivery and collection times are chosen at the same step.
Clear totals and fewer abandoned baskets from private customers.
When a shoot overruns, the customer requests an extension from the booking page. The site checks the next booking for those serial numbers, offers a swap to an equivalent unit if needed, and charges the difference against the stored card with consent.
Overruns become extra revenue rather than a scheduling clash.
For complex orders your team builds a quote in the admin, sends a link, and the customer accepts and pays online. Accepted quotes reserve the stock instantly, so the kit cannot be promised to someone else while the client signs off.
Quotes close faster and stock is never double promised.
Every payment, refund and damage charge is posted to your accounting software with the right VAT treatment, and VAT invoices are produced automatically for business customers who need them for their own returns.
Month end reconciliation without exporting spreadsheets.
Who this is for
London has hire firms of every size, from a single lighting store in Hackney Wick to tool hire chains with counters across several boroughs. What they share is a customer who expects to book on a phone, outside office hours, and get a confirmed answer. What differs is the risk, the order size and the paperwork. These four profiles shape how we plan the first release. Many firms sit across two of them, for example a lighting house that also supplies corporate events, and the platform can serve both with separate rules.
Your customers are producers, cinematographers and coordinators who need holds, serial level kit lists, insurance checks and fast extensions. Online booking cuts the back and forth over availability and lets a coordinator confirm a package at night when the shoot schedule finally lands. The prep floor sees confirmed orders and pick lists automatically, rather than reading them out of email threads.
Holds and insurance checks come first.
Orders are large, tied to venue build times and often paid in stages. You need packages, venue delivery details, a deposit on booking and a balance before the event, plus a way to stop accepting orders when a busy conference week is fully committed. We also add a client area where event agencies see each order, its invoices and its delivery plan. Crew lists, power requirements and venue contacts sit on the order so the warehouse and the drivers read the same plan.
Private customers hiring for weddings, birthdays and garden parties want a clear total, a simple date picker and certainty about delivery. They are consumers, so pricing must follow the Digital Markets, Competition and Consumers Act, and your cancellation terms need presenting clearly under the Consumer Contracts Regulations. The site handles both without long legal text in the checkout.
Trade customers want to reserve at the counter nearest the job, collect at seven in the morning and return to any branch. The booking site shows stock per counter, supports trade accounts and card checkout side by side, and passes every order into the hire system each counter already runs, so staff see web orders in the same queue as walk in customers.
Branch level stock is the hard part, and we plan it first.
How we work together
We do not have a London office. Codeeo's team of 80+ is based in Dubai, Riyadh and Karachi and works with UK hire companies remotely, with discovery, design reviews and acceptance testing run on video calls and shared screens. You can commission a fixed scope first release, keep a monthly retainer for steady improvements after launch, or take a dedicated team when the booking platform is part of a wider replacement of your rental systems. Whichever you pick, you see working screens from early in the design stage onwards, not only at the end. Each option is priced on scope, which we explain in discovery.
A defined build with a deadline
We agree what the product has to do, write it down with a price and a date, and build exactly that. Changes are priced before they are made, not discovered on the invoice.
A product that keeps evolving
Named engineers who work your hours, join your standups and stay on the codebase. You direct the backlog; we own the quality of what ships.
Something live that needs looking after
A monthly block of hours for improvements, fixes and the small requests that otherwise wait months. Unused hours carry for a quarter.
Technology
The stack depends on your rental software and how much of the logic must live on the website. We often pair a modern frontend with your existing hire system through its API, and we build to WCAG 2.2 so every customer can complete a booking.
01Web
02Commerce
03Data and cloud
04Marketing and tracking
Your integrations, your hold and deposit rules, and the size of your catalogue.
A party hire firm with a few hundred items and simple full payment checkout is a smaller build than a camera house that needs serial level stock, holds, insurance checks and a live link to its rental software. Branch count, company accounts with approval steps and the amount of content to write or migrate all add work. We break these down in discovery so you can choose what goes into the first release.
Schedule a free consultation and get a written recommendation, with costs, before you commit to anything.
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