Services · Ecommerce development · Equipment rental booking sites
Codeeo carries out equipment rental booking website development across the UK for plant, tool, access, event and specialist hire businesses. We build the website where trade and private customers check availability at their nearest branch, pay a deposit or book on account, and manage hires online, connected to the hire management and accounting systems your depots already run. It works for a regional group with five branches and for a national network covering England, Scotland, Wales and Northern Ireland.
The difficult part of online hire is not the shop front. It is keeping stock, prices, deposits, VAT and consumer law consistent across every branch, while letting each depot run its own delivery area and opening times. That is what we design first.
200+ companies servedFrom a first store to an ADX listed developer
Platform capabilities
Hire firms in the UK range from single depot independents to networks with branches in most large towns. Customers are just as varied: national contractors with framework agreements, local builders with credit accounts, event companies, facilities teams and homeowners hiring a carpet cleaner for a day. One platform has to serve all of them with the right prices, the right payment method and the right paperwork.
The capabilities below are the ones that matter at national scale. They cover branch level stock, pricing that respects consumer law, payments that meet Strong Customer Authentication, VAT that reconciles, and account controls for large customers. Equipment rental online booking system development UK hirers ask us for rarely needs all of them on day one, so we help you decide which belong in the first release and which follow as the rollout reaches more branches.
Customers enter a postcode and see stock at the nearest branch, with the option to source from a neighbouring depot when local stock is out. Transfers between branches respect the lead time your transport team needs, so the site never offers a date the network cannot meet.
Every branch sells its own stock and borrows from the network when it makes sense.
Public rates, branch adjustments and negotiated rates for national accounts live in one pricing model. A framework customer logged in anywhere in the country sees its agreed rates, while a walk in customer sees the public price.
Agreed rates applied automatically, wherever the order is placed.
Cards with Strong Customer Authentication, Apple Pay and Google Pay for quick private checkouts, pay by bank through Open Banking for larger trade payments, and credit accounts with purchase orders. Deposits, card authorisations and refunds are all run from the same admin.
Customers pay the way that suits them, with one reconciliation.
Businesses apply for credit online. The application can pull company details from the Companies House register, collect references and route to your credit team for a decision, and approved accounts can book on account immediately.
New trade customers onboarded in one online process.
For towable plant and vehicles, the booking can ask for a DVLA licence check code so your branch confirms the driver holds the right category. For access and plant, it records operator training card details for the branch to verify before release.
Paperwork confirmed before the hire, not argued about at the counter.
Private hires show the full price with mandatory charges included, as the Digital Markets, Competition and Consumers Act 2024 drip pricing rules require. Cancellation information under the Consumer Contracts Regulations is shown before payment, and any request for the hire to start early is recorded.
Checkout that follows consumer law and is reviewed by your adviser.
Every payment, refund, damage charge and credit note is posted to your accounting software with the right VAT treatment and branch code. VAT invoices are produced automatically and stored in each customer's account, ready for their own records and for Making Tax Digital returns.
Finance closes the month from the same data the branches use.
Large customers see every live hire across all their sites in one view, with spend by site, cost code and purchase order. Site managers can extend or off hire, and head office can download reports without asking your account manager.
National customers manage their own hires and stay longer.
The site is built to WCAG 2.2 so customers using screen readers, keyboards or magnification can book, which also supports your duties under the Equality Act. Pages are kept light and quick on mobile connections, since many orders are placed from site.
More customers can book, and the site ranks better for it.
Branches go live on the platform one at a time or in regions. Each one has its own delivery zones, collection hours and categories, and head office can switch online booking on or off per branch while staff are trained.
A controlled rollout with no big bang launch day.
Who this is for
A national platform does not have to mean a national company. Some of our starting points are regional groups planning to grow, others are specialists whose customers are spread across the country but whose depot is in one place. What they share is a need for consistent pricing, payment and paperwork wherever the order comes from. These four are the most common.
You have a handful of depots in one region and plans for more. The booking platform needs to make adding a branch an admin task, not a development project: stock, delivery zones, opening times and local rates set up from a screen. We design the data model around branches from day one, so the twentieth depot goes live the same way as the second, and customers moving between regions keep the same account.
Build for the network you plan, not only the one you have.
Years of acquisitions often leave different branches on different hire systems and websites. Before anything can be booked online consistently, product data, rates and customer accounts need to be brought together. We plan that consolidation with your operations and finance teams, run the online platform in front of whichever hire system wins, and retire the old websites with redirects so search rankings carry over.
Firms renting test and measurement equipment, scaffolding systems, temporary power or specialist access often run one or two depots but ship nationwide by courier or their own transport. The booking site needs courier rates by region, longer delivery lead times, insurance and calibration paperwork, and return labels. Card checkout with authorisations suits new customers, while repeat clients book on account. Customers in remote areas see honest lead times rather than a next day promise the courier cannot keep.
A strong local reputation is not enough if customers expect to book online at night. A focused booking site gives an independent the same convenience as the chains: availability, clear pricing, card or account payment and online extensions. We keep the scope tight, connect to your existing hire software and let your local service carry the rest. Later releases can add trade accounts and a customer portal once online orders build up.
A focused first release is often the right size.
How we work together
Codeeo has no UK office. Our team of 80+ works from Dubai, Riyadh and Karachi and has delivered 200+ projects across the UAE and the US. With UK clients, every workshop, design review and test session runs by video call with shared screens and written records. Firms usually start with a fixed scope pilot release, continue on a monthly retainer as branches roll out, or take a dedicated team when the booking platform sits inside a wider systems programme. What drives the cost is the number of integrations, the branch count, the complexity of pricing and the data clean up needed. We explain each of these in discovery so the budget reflects what you actually need.
A defined build with a deadline
We agree what the product has to do, write it down with a price and a date, and build exactly that. Changes are priced before they are made, not discovered on the invoice.
A product that keeps evolving
Named engineers who work your hours, join your standups and stay on the codebase. You direct the backlog; we own the quality of what ships.
Something live that needs looking after
A monthly block of hours for improvements, fixes and the small requests that otherwise wait months. Unused hours carry for a quarter.
Technology
We choose between a custom build and an extended commerce platform based on your hire system, catalogue size and the traffic your network attracts. The platform runs on hosting you own, with access controls and backups agreed in discovery. Analytics and consent are configured together, so reporting respects each visitor's cookie choice.
01Web
02Commerce
03Data and cloud
04Marketing and tracking
Consumer pricing, cancellations, data protection, marketing consent and accessibility.
For private customers, drip pricing rules under the Digital Markets, Competition and Consumers Act 2024 are in force, and the Consumer Contracts Regulations set cancellation information and rights. UK GDPR and the ICO's guidance cover the data you collect, and PECR covers cookies and marketing messages. If any consumer hires can run longer than three months, ask your adviser whether FCA consumer hire rules apply. We build to these requirements, and your own legal adviser should confirm your terms. VAT rules and accessibility duties under the Equality Act apply as well.
Schedule a free consultation and get a written recommendation, with costs, before you commit to anything.
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