Services · Website development · Equipment rental websites
Codeeo provides equipment rental website development in Manchester for access, plant, tool, event and power hire companies across Greater Manchester. Your customers range from contractors on towers in Ancoats and Victoria North to maintenance teams in Trafford Park and homeowners in Stockport or Bolton. We build a website that speaks to each of them, shows the fleet properly, explains how and where you deliver, and turns a visit into a quote request your branch can act on the same day.
We build the website and its enquiry platform, not a mobile app or a payment checkout. The aim is more qualified enquiries, better local search visibility and a site your own staff can keep current. Accessibility against WCAG 2.2 and the Equality Act is part of the build, not an extra.
200+ companies servedFrom a first store to an ADX listed developer
Inside the website
Greater Manchester is ten boroughs with very different hire customers. Salford Quays and MediaCityUK bring broadcast and events work. Trafford Park and the industrial estates around Ashton, Oldham and Wigan bring maintenance, shutdowns and factory projects. The city centre keeps a steady pipeline of residential towers and refurbishments, and the suburbs generate a constant flow of trades and DIY hires.
A good hire website gives each of those audiences a short path to the right equipment and the right depot. It also avoids common mistakes, such as copying delivery warnings written for other cities. Greater Manchester settled on an investment led clean air plan rather than a charging zone, so your delivery pages should describe your real arrangements, not charges that do not apply here. The capabilities below are what we usually scope, adjusted to your fleet and customer mix. Anything left out of the first release is listed, so the next phase is planned rather than forgotten.
Landing pages grouped around work people need to do, such as working at height, earthmoving, drying and heating, cutting and drilling, or powering an event. Each hub explains the options in plain language, links to individual machines and carries its own enquiry button so visitors never hunt for the next step.
Visitors find the right category even when they do not know the machine name.
Specs, photos, load charts, operator guides and inspection summaries live in one structured fleet record per model. Machine pages, comparison tables and downloadable sheets all read from that record, so a change in the workshop shows correctly everywhere on the site the moment it is saved.
No conflicting specs between pages, brochures and data sheets.
A coverage page and postcode checker showing which depot serves each borough, standard delivery arrangements and collection options. We write useful local pages for areas you really cover, such as Bury, Rochdale or Tameside, rather than pages that only swap the place name.
Customers know which branch will serve them before they enquire.
Forms that change with the category: platform height and ground conditions for access, power load and runtime for generators, attachment needs for excavators. The answers arrive in a tidy summary in your inbox or CRM, so your counter can quote without a second round of questions.
Faster, more accurate quotes with fewer follow up calls.
Manchester's arenas, stadiums, festival sites and conference venues create seasonal demand for power, lighting towers, fencing, staging and welfare. A dedicated event enquiry route captures venue, load in and load out times, and site contacts, separate from your everyday trade enquiries.
Event planners get a route designed for how they buy.
Click to call and WhatsApp buttons that route to the correct depot based on the page or postcode, with tracking so you can see which pages produce calls. Out of hours visitors are directed to an emergency line where you run one, or to a request form.
Urgent customers reach a person at the right branch.
Technical SEO, structured data for each depot as a local business, structured product data for machines, consistent depot details for your Google Business Profiles and an internal linking plan between categories, areas and guides. This gives each branch its best chance to appear in local results.
Each depot can be found for the searches its customers make.
A CMS with simple editing screens for fleet updates, depot notices, offers of new machines and how to guides. Permissions let branch managers edit their own pages while marketing approves anything that appears site wide.
Your team updates the site without waiting for a developer.
Managed hosting with SSL, a web application firewall, automatic updates, daily backups and uptime monitoring. Form submissions are protected against spam and stored securely, and access to the admin area uses strong authentication.
A site that stays online and keeps enquiry data safe.
Analytics events for form submissions, calls and WhatsApp clicks, reported by depot, category and source, with a cookie consent tool that follows PECR so tracking only runs after visitors agree. Monthly reports show where enquiries come from and which pages need work.
Marketing decisions based on real enquiry data.
Who this suits
We do not start from a theme. We start from the customers who keep your yard busy, the depots you run and the systems your team already uses. These four profiles cover most of the Manchester hire businesses we speak to. Many firms fit more than one, and the site plan covers each audience without forcing them through the same generic pages. Where audiences overlap, the navigation gives each group a clear first click.
Scissor lifts, booms and mast climbers sell to maintenance teams and contractors who care about platform height, outreach, weight on suspended floors and operator training. The site needs detailed spec pages, training information and quick re hire routes for account customers. Pages on LOLER thorough examinations and PUWER responsibilities help buyers understand what your service includes. Account customers can request an off hire or swap from the same page.
Technical buyers need detail, not slogans.
Suppliers of generators, lighting towers, fencing, cabins and staging work to fixed dates around concerts, matches and outdoor events. The website shows past capability, explains planning and site visit arrangements your own team provides, and captures event details in one structured request. Seasonal content can be prepared ahead and scheduled through the CMS. After each event, galleries and short write ups can be added by your own staff.
Residential towers, refurbishments and regeneration schemes across Manchester and Salford need excavators, dumpers, telehandlers and compaction kit delivered to sites with limited space. A trade focused website gives procurement teams documentation, gives site managers a fast enquiry route and makes the account application easy to find from any machine page. Machine pages also flag weight and footprint for working on podium decks and tight city plots.
A counter business with branches in places such as Stockport, Oldham and Wigan serves trades in the morning and homeowners at the weekend. The website needs clear collection details, opening information you manage yourself, guidance for first time hirers and terms that explain consumer cancellation rights under the Consumer Contracts Regulations in plain English. Branch staff can post notices about stock and holiday arrangements themselves.
Local pages per counter drive most enquiries.
Working together
We are not based in Manchester. Codeeo's team of 80+ works from Dubai, Riyadh and Karachi, and we work with UK clients remotely, running discovery, reviews and testing sessions by video call with shared design files and a written scope. You can choose a fixed scope website project, a monthly retainer for SEO and improvements after launch, or dedicated developers who work alongside your own staff on a longer roadmap. Each option includes a written scope, a named lead and a staging site you can test whenever you like.
A defined build with a deadline
We agree what the product has to do, write it down with a price and a date, and build exactly that. Changes are priced before they are made, not discovered on the invoice.
A product that keeps evolving
Named engineers who work your hours, join your standups and stay on the codebase. You direct the backlog; we own the quality of what ships.
Something live that needs looking after
A monthly block of hours for improvements, fixes and the small requests that otherwise wait months. Unused hours carry for a quarter.
Technology
We usually build hire websites on WordPress or a headless CMS with Next.js, using Laravel when enquiry routing or integrations need custom logic. Hosting location is agreed with you to suit your data policies. Everything is set up in accounts your company owns.
01Web
02Commerce
03Data and cloud
04Marketing and tracking
Category hubs, your busiest machines and depot pages.
Start with the categories that produce most of your revenue, the individual machines people ask for by name, and a page for each depot with real local detail. Add the quote form and account application from day one. Guides, area pages and event content can follow in later phases once the core pages are live and you can see which searches bring enquiries. This phased approach also spreads the content effort, since writing good machine pages takes your team's time as well as ours.
Schedule a free consultation and get a written recommendation, with costs, before you commit to anything.
Get in touchPROVEN RESULTS
React
Next.js
TypeScript
Node.js
Laravel
WordPress
Shopify Plus
WooCommerce
BigCommerce
PostgreSQL
MySQL
MongoDB
AWS
Azure
Docker
GA4
Google Tag Manager
Search Console
Meta Pixel
Looker Studio