Services · Mobile app development · Fashion apps
We provide fashion app development for Birmingham retailers who want their own channel to customers: a catalogue that stays in sync with the shop, ecommerce with fast mobile checkout, and loyalty that rewards people for coming back. Birmingham fashion runs from the big names around the Bullring and Grand Central to South Asian bridal and occasion wear on Soho Road, Alum Rock and Ladypool Road. Each needs something different from an app, and we build around the way your shop already sells.
Codeeo has 200+ delivered projects across the UAE and the US, a team of 80+ in Dubai, Riyadh and Karachi, and a 4.7 rating from 23 Google reviews. We have no Birmingham office, so we work with West Midlands clients remotely, with discovery, design reviews and demos held by video call.
200+ companies servedFrom a first store to an ADX listed developer
What the app can include
Shopping for clothes in Birmingham is often a shared decision. A wedding outfit gets discussed across a family group chat before anyone visits the shop, and a student at Aston or Birmingham City University sends a screenshot to friends before buying. Meanwhile, shoppers coming through New Street station want to check stock before walking into the Bullring. A useful app makes those conversations easier and points them back to your shop. Footfall in the city centre peaks around weekends and paydays, so speed matters most at exactly those moments.
We usually propose eight to ten features and then trim the list with you. Anything that does not help a customer find, try or buy a piece in the first release moves to a later phase.
Brides, grooms and families book a consultation at your showroom, choose a date for first viewing and follow up fittings, and note how many people are coming. The calendar respects your busiest seasons and blocks out time for alterations staff. Reminders go out the day before, with directions and parking notes for the showroom.
Showroom visits arrive planned, not as walk-ins at closing time.
Measurements, fabric choices, embroidery notes and deposit status are stored against each order. Customers see the stage their outfit has reached, from cutting to stitching to final fitting, and get a message when it is ready to collect.
Fewer calls asking whether the lehenga or sherwani is ready.
A customer creates a list of outfits and shares it with relatives, who can vote, comment or add pieces of their own. Lists can be shared on WhatsApp as a link that opens straight into the app.
Group decisions happen in your app rather than in scattered screenshots.
We set up collection pages and scheduled notifications around Eid, Diwali, Vaisakhi, Christmas and the summer wedding season, so new arrivals reach the right customers weeks before the event rather than days.
Seasonal stock sells while there is still time for alterations.
Customers reserve or pay online and collect from your city centre store, your Handsworth branch or a Solihull location, with a ready to collect message and a pickup code for staff.
Online orders become reasons to visit the shop.
Birmingham has a large student population across the University of Birmingham, Aston and Birmingham City University. A student tier can verify eligibility through a recognised verification service, apply a member discount automatically and send term time promotions without opening the offer to everyone.
Student customers form the habit of buying from you early.
If you supply smaller boutiques across the Black Country and beyond, a separate trade login can show wholesale catalogues, pack sizes and reorder history, with orders flowing into the same stock system as retail.
Retail and wholesale share one stock picture.
Points for purchases in store and online, birthday rewards, and member only previews of new collections. Staff look up a member by phone number at the till, so nobody needs to carry a card.
Repeat customers have a reason to choose you over the shop next door.
Apple Pay, Google Pay and cards for quick buys, plus deposit and balance payments for made to measure orders. Buy now pay later options can sit alongside them if you already offer them in store.
Larger occasion purchases become easier to commit to.
Staff add new pieces with photos, sizes and colourways, mark items as made to order or in stock, and see what is selling by branch. The admin panel is designed for shop teams, not developers.
New stock goes live the day it arrives.
Who this is for
The West Midlands has a mixed fashion trade: high street chains, independent menswear stores, family run occasion wear houses and online labels shipping across the country from warehouses near the motorway network. When you compare fashion mobile app developers Birmingham businesses have shortlisted, the question to ask is which of these situations they understand. Here is how we would approach each. Your business may sit between two of them, which is common, and the first release can borrow from both.
Your customers often travel from across the region and beyond to visit your showroom, and decisions involve several family members. The app should handle appointments, shared wish lists, made to measure orders with deposits, and collection updates. We plan the content so it works in English, with optional Urdu or Punjabi text on key screens if your customers would value it, and we keep photography front and centre because these purchases are visual. Customers who travel from Leicester, Bradford or London for a fitting can also see which pieces are ready to try before they set off, which saves a wasted trip.
Appointments and order tracking usually come first.
You compete with the large stores at the Bullring and Grand Central on service and curation rather than size. An app that remembers each regular's sizes and style, alerts them when a brand they like arrives and offers simple points can keep them loyal. We would keep the build lean, connect to the till you already use and focus on returning customers. Later, you can add appointments for personal styling or a simple alterations booking if your customers ask for it.
Small catalogue, strong relationships.
Your warehouse sits near the M6 or M42 and you ship nationwide. The app is mainly a faster storefront for repeat buyers, with saved addresses, wallet payments, delivery tracking and easy returns. We connect it to your commerce platform and your carriers, and we build push campaigns that reach customers who already bought once. Being central to the country helps next day delivery, and the app makes that promise visible at checkout.
Repeat purchase is the goal, not discovery.
With branches in Birmingham, Solihull, Wolverhampton or Coventry, the challenge is showing accurate stock across locations and letting staff transfer or reserve items. We integrate with your point of sale, give area managers reports by branch and make click and collect work from any store you choose. Customers then see one brand experience whichever town they shop in.
One stock picture across every branch.
How we work together
A fixed scope project suits most Birmingham retailers: we agree features and integrations in writing, then build and launch. Once the app is live, a monthly support arrangement keeps it updated for new operating system versions, adds seasonal features and handles fixes. Retailers planning a larger programme, such as joining several brands or adding wholesale, can take a dedicated team. Every arrangement runs remotely, with video meetings, shared task boards and written notes after each session. You can switch from one arrangement to another when the business grows.
A defined build with a deadline
We agree what the product has to do, write it down with a price and a date, and build exactly that. Changes are priced before they are made, not discovered on the invoice.
A product that keeps evolving
Named engineers who work your hours, join your standups and stay on the codebase. You direct the backlog; we own the quality of what ships.
Something live that needs looking after
A monthly block of hours for improvements, fixes and the small requests that otherwise wait months. Unused hours carry for a quarter.
Technology
Our usual approach is a cross platform app in Flutter or React Native, linked to Shopify, WooCommerce or your own system through their APIs. Clothing ecommerce app development Birmingham stores need often starts with tidying product data, so we include that in planning rather than discovering it late. Hosting is set up in your own cloud account, so you are never tied to us for the servers.
01Mobile
02Data and cloud
03Marketing and tracking
We price after discovery, because the integrations decide most of the cost.
A shop with one Shopify store and a short feature list costs far less than a group with several branches, a made to measure workflow and a trade portal. Custom design, the number of systems we connect and features such as appointments and deposits all add to the build. We give you a feature by feature breakdown so you can decide what goes in now and what waits. Ongoing costs such as hosting, app store memberships and payment provider charges are listed separately, so the yearly running cost is clear before you sign.
Schedule a free consultation and get a written recommendation, with costs, before you commit to anything.
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