Services · Mobile app development · Fashion apps
Codeeo provides fashion app development for UK retailers and brands selling across England, Scotland, Wales and Northern Ireland. We build shopping apps with live catalogues, fast wallet checkout, nationwide delivery and returns, click and collect from any branch and loyalty that works online and in store. Every app is designed to meet UK GDPR, PECR, consumer contract rules and accessibility expectations from the first screen, so growth does not create legal problems later.
We have delivered 200+ projects across the UAE and the US, and our team of 80+ works from Dubai, Riyadh and Karachi. We have no UK office. UK clients work with us remotely, with discovery and reviews by video call, and we hold a 4.7 rating from 23 Google reviews.
200+ companies servedFrom a first store to an ADX listed developer
Core features
A national fashion app has to work equally well for a shopper in Glasgow, a commuter in Leeds and a parent in Cardiff. That means stock from many locations, carriers that reach every postcode including the Highlands and islands, payment methods British shoppers expect and terms that match UK consumer law. It also means content and support that serve customers in every nation, not only the south east. Customers in Wales may also expect Welsh language options on some screens, which we can plan in from the start if your brand offers them in store.
The features below are the foundations we plan for national retailers. Brands at an earlier stage can start with a few of them, provided the architecture is ready to grow into the rest without a rebuild.
The app reads stock from every branch, concession and warehouse, shows availability near the customer's postcode and offers click and collect from any store in the network. Store teams receive pick lists on a handheld or tablet and confirm when an order is ready. Uncollected orders return to stock automatically after a set period.
Every shop in the chain becomes a pickup point and a stock source.
Apple Pay, Google Pay, cards with Strong Customer Authentication, PayPal and pay by bank through Open Banking, with buy now pay later from providers such as Klarna or Clearpay where you offer it. Gift cards and store credit are redeemable in the same flow.
Customers pay the way they already prefer.
We connect Royal Mail, Evri, DPD, InPost lockers and other carriers you use, showing real delivery options and dates by postcode. Surcharges for Northern Ireland, the Scottish Highlands or offshore islands are shown before checkout, never added at the end. Tracking updates flow into the app, so customers stop phoning to ask where a parcel is.
Delivery promises match what the carrier can do in each region.
Online buyers have a fourteen day right to cancel under the Consumer Contracts Regulations, and a further period to send goods back. The returns flow applies your policy on top of those rights, offers return to store or carrier drop off and tracks refunds to completion.
Returns that are lawful, clear and cheap to process.
Under UK GDPR and PECR, marketing by push, email and SMS needs the right consent, and analytics or advertising SDKs need permission before they run. Customers manage each choice in one screen, and every change is logged. Preferences sync with your email and CRM tools, so an opt out in the app is respected everywhere.
Marketing reach without regulatory risk.
The Digital Markets, Competition and Consumers Act gives the CMA power to fine businesses directly for fake reviews and drip pricing. We collect reviews only from verified buyers, label any incentivised ones and show mandatory charges in the first price a customer sees.
Trust signals that stand up to scrutiny.
Screen reader labels, sufficient colour contrast, scalable text, clear focus order and image descriptions for products. The Equality Act expects service providers to make reasonable adjustments for disabled customers, and an accessible app also simply sells to more people.
An app every customer can actually use.
Size guides per brand, fit notes and measurements, plus fabric composition and care details. Any environmental claims are written to follow the CMA Green Claims Code, with evidence behind words such as recycled or sustainable. Fit notes improve as return reasons are collected.
Fewer returns and no greenwashing complaints.
A companion app for shop staff across the estate: look up stock in other branches, order out of stock sizes for home delivery, see a loyalty member's preferences and process app reservations. It turns every branch into a showroom for the whole national range, not just the stock on the rails.
No sale lost because one store ran out of a size.
Head office sees sales, conversion and returns by region, store and channel. Regional teams manage local promotions and store events, while central merchandising controls the catalogue and brand content.
Central control with local flexibility.
Who this is for
Fashion mobile app developers UK retailers hire need to understand more than screens. A national chain faces stock and store integration problems, a direct to consumer label faces acquisition costs and returns, and a department store faces concessions and many brands under one roof. Below are the four types of business we build for, and where we would focus first for each. Many national businesses combine elements of two or three, and the plan can reflect that.
You run stores across many towns and cities and need the app to feel like one brand everywhere. The priorities are accurate stock by store, click and collect, loyalty recognised at every till and returns to any branch. We integrate your point of sale, warehouse system and customer data platform, and plan phased rollout so a handful of stores pilot new features before the whole estate. Store staff are involved early, because the app only works if the shop floor trusts it.
Pilot in a few stores, then roll out.
You sell online, ship nationwide and depend on paid social to find customers. An app lowers the cost of every repeat sale by giving you a direct channel through push notifications and in app content. The first release focuses on fast checkout, personalisation, restock alerts and frictionless returns, built on the commerce platform you already run. Returns data from the app then feeds back into sizing and product decisions.
Lower cost per repeat order.
Many brands, concessions and categories need clear navigation, brand pages and consistent product data. Concession stock may sit in another company's system. We plan feeds from each source, rules for which brand owns which content, and a shared basket that splits orders correctly behind the scenes. Customers see one basket and one delivery picture, however many companies stand behind it.
One basket, many suppliers.
You started strong in one city or nation and now sell across the UK. The app supports that expansion with delivery options for new regions, store finders, local events and content that reflects customers outside your home market. We also make sure terms, returns and support suit customers in Scotland and Northern Ireland as well as England and Wales. Reporting by nation and region shows where growth is coming from.
Built to grow beyond your home city.
Engagement options
Fixed scope projects suit a defined first release with clear integrations. Ongoing retainers suit retailers who want a steady stream of improvements, seasonal campaign features and maintenance after launch. Dedicated teams suit national brands with a long roadmap and their own product managers. In every case we work remotely from Dubai, Riyadh and Karachi, with video calls, shared boards and documentation your own team can pick up. Large rollouts often start fixed scope and then continue with a dedicated team, without changing people or tooling.
A defined build with a deadline
We agree what the product has to do, write it down with a price and a date, and build exactly that. Changes are priced before they are made, not discovered on the invoice.
A product that keeps evolving
Named engineers who work your hours, join your standups and stay on the codebase. You direct the backlog; we own the quality of what ships.
Something live that needs looking after
A monthly block of hours for improvements, fixes and the small requests that otherwise wait months. Unused hours carry for a quarter.
Technology
We build in React Native or Flutter, or native Swift and Kotlin where performance demands it, connected to Shopify Plus, Salesforce Commerce Cloud, SAP, Microsoft Dynamics or a headless commerce layer. Clothing ecommerce app development UK retailers commission usually depends on systems they already own, so integration comes first. Hosting is set up in your own cloud account, in a UK region if your policies require it.
01Mobile
02Data and cloud
03Marketing and tracking
Data protection, marketing consent, consumer contracts, pricing and accessibility.
UK GDPR and the Data Protection Act govern customer data, and the ICO regulates it. PECR covers marketing messages and tracking. The Consumer Contracts Regulations and the Consumer Rights Act set cancellation and returns rights. The DMCC Act lets the CMA fine businesses for fake reviews and hidden charges. We build the app to support each of these, while your lawyers approve your policies. Product safety and labelling rules for textiles and footwear also apply to what the app displays. Your own data protection officer or adviser stays responsible for registrations, notices and contracts.
Schedule a free consultation and get a written recommendation, with costs, before you commit to anything.
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