Services · Ecommerce development · Fashion online stores
We handle fashion ecommerce website development London designers, boutiques and streetwear labels can grow on: editorial product pages that do justice to the photography, checkout in sterling and the currencies of your overseas buyers, pre orders for pieces still in production, and courier delivery across the capital. A London label is judged against the best stores in the world from the first click, and the store has to look the part while doing the unglamorous work of stock, tax and returns properly.
Codeeo has no London office. Our team of 80+ in Dubai, Riyadh and Karachi works with London clients by video call, from the first scoping session to launch day, and every agreement is recorded in writing. We have delivered 200+ projects across the UAE and the US and are rated 4.7 from 23 Google reviews.
200+ companies servedFrom a first store to an ADX listed developer
What a London fashion store includes
London fashion businesses sell in a particular way. Collections are presented first as images and stories, often around London Fashion Week, and the store must turn that attention into orders while it is still fresh. A large share of shoppers browse from abroad, and since tax free shopping for overseas visitors ended in Great Britain in 2021, many of them prefer to have a piece shipped home rather than carry it through an airport. Closer to home, customers in Zone 1 expect delivery choices that a regional retailer would not need to offer.
The features below come from those patterns. We choose the commerce platform after seeing your catalogue and your stock system.
Fashion online store development London teams bring to us is rarely a blank page. Most already sell through a theme, a marketplace or a showroom, and the new store has to absorb that history without losing customers or rankings.
Large format imagery, video, campaign credits and styling notes sit beside the add to bag button rather than on a separate blog. Collection pages can open with a short film or lookbook spread, and every image is compressed and lazy loaded so the page still passes Core Web Vitals on a phone.
The brand story and the buy button share the same page.
Prices shown in sterling, euros, dollars and other currencies you choose, with rounding rules per market. For overseas orders, duties and import taxes can be collected at checkout so the parcel is not held for payment on arrival, which is the most common reason international fashion orders are refused.
Overseas customers pay once and receive their order without surprises.
Take payment or a deposit for pieces shown on the runway or still in the studio, with the expected dispatch window stated clearly on the product page and in the confirmation. Stock allocation stops pre orders at the production quantity you set.
Demand is captured while the collection is in the press.
Same day or evening slots through a courier integration for postcodes you choose, alongside standard national carriers and parcel lockers. Rules can exclude oversized items or limit fast slots to stock held in one location, so the promise is always one your team can keep.
London customers get the speed they expect without manual booking.
Accounts for your best customers with saved sizes, wish lists your staff can see, early access to new pieces and invitations to private sales behind a password. Client managers can create a draft order and send a secure payment link after a conversation.
High value relationships continue online, not only in the shop.
Gift messages, packaging choices, receipts without prices, and digital gift cards with balances that work online and, if your EPOS supports it, in store. Separate billing and delivery addresses are handled cleanly for orders sent across London or overseas.
Gifting becomes a reliable source of orders around Christmas and Valentine's Day.
Apple Pay, Google Pay, PayPal and cards with 3D Secure handled by your payment provider, plus pay later options from providers authorised by the FCA. Fraud screening rules suit high value baskets, so a single expensive coat does not trigger a decline for a genuine buyer.
Fewer abandoned baskets at the payment step.
Analytics and advertising tags load only after consent under PECR, then report sales by country, currency and campaign. You see which markets respond to which collections, and data handling follows UK GDPR, with clear retention rules and customer access requests handled from the admin.
Decisions about markets rest on real sales, not guesses.
A returns portal that offers domestic labels for UK customers and clear instructions, or prepaid labels, for international ones. Refunds follow the timings in the Consumer Contracts Regulations for UK buyers, and store credit or exchange is offered as an option, never forced.
Returns cost less to handle and customers come back.
A stockist list that shows which London shops and international retailers carry the label, and a separate trade enquiry form that sends buyers' details to your wholesale team rather than customer service. Line sheets can sit behind a login for approved buyers, so retail shoppers never see trade prices.
Retail and wholesale demand reach the right people.
Who this is for
London's fashion scene is not one market. A Mayfair boutique, a label in a Hackney studio and a concept store at Coal Drops Yard sell to different people in different ways. Before we propose a design, we look at where your orders come from today, which customers spend the most, and what the shop floor or showroom already does well. If you are comparing a fashion ecommerce development company London agencies recommend with a remote team like ours, judge both on how well they understand that model.
Your attention peaks around the show and then fades. We plan the store so the collection can go live as the press coverage lands, with pre orders, stockist information and a wholesale enquiry route for buyers, and so the team can switch the home page to the new season in minutes. Lookbook pages can be prepared privately and published at a set time, so the store and your social channels announce the collection together.
Timing works back from your show date.
Your customers know the staff by name. The store needs to feel as considered as the shop, with private client accounts, payment links for orders agreed by phone or message, and delivery that can be booked to a hotel or office. Visitors from abroad who discovered you on a trip to London can carry on buying from home, with prices in their own currency and duties settled before the parcel leaves.
You sell out limited runs through social media. The store must hold up when hundreds of people arrive at once, stop bots buying the stock, and keep checkout short. We design for those launch moments and for the quiet weeks between them.
Queue and bot protection are tested before the first release.
You stock many labels, each with its own sizing and lead times. We build a catalogue that handles brand level size charts, consignment or wholesale stock flags, and vendor reporting, so your buying team can see what sells online without exporting spreadsheets every week. Brand pages carry each designer's story, which helps those pages rank when shoppers search for a label you stock.
How we work together
A fixed scope build suits a new store or a replatform with a clear launch date. A monthly retainer suits brands that change the store every season and want a team who already knows the code. A dedicated team suits larger London retailers running several markets or a headless storefront. Cost depends on the number of products and markets, the systems to integrate, how much custom design the art direction needs, and how much data moves from the current store. Fashion ecommerce website design London brands commission with heavy editorial work is quoted separately so the trade off is visible.
A defined build with a deadline
We agree what the product has to do, write it down with a price and a date, and build exactly that. Changes are priced before they are made, not discovered on the invoice.
A product that keeps evolving
Named engineers who work your hours, join your standups and stay on the codebase. You direct the backlog; we own the quality of what ships.
Something live that needs looking after
A monthly block of hours for improvements, fixes and the small requests that otherwise wait months. Unused hours carry for a quarter.
Technology
Shopify and Shopify Markets suit many London labels selling abroad. Headless builds with Next.js suit brands with large editorial content or strict speed goals, and WooCommerce suits teams already running WordPress.
01Web
02Commerce
03Data and cloud
04Marketing and tracking
It depends on catalogue size, markets and integrations, and we set it in discovery.
A single market store with a few hundred products and one courier is the shorter end. Multiple currencies, duties at checkout, EPOS sync across shops and a migration from an older platform all add time. We work back from the collection launch or show date you are aiming for, and write the agreed plan into the scope so both sides know what is due and when.
Schedule a free consultation and get a written recommendation, with costs, before you commit to anything.
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