Services · Website development · Fashion websites
Codeeo offers fashion website development London labels, ateliers, tailors and showrooms can use as their main brand platform: collection pages that look as good as the photography, a press room editors can work from, stockist pages, wholesale enquiry routes and appointment requests for fittings or showroom visits. In a city where buyers and journalists judge a label in the few seconds after opening a link, the website is often the first fitting room. We build it to be quick, editable by your own team and found in search.
This page is about the brand website and its enquiry routes, not a checkout. If you also sell online, we plan the site so a store can sit alongside it later without a redesign. Our team works with London clients remotely, with discovery, design reviews and sign off held by video call, and every decision recorded in writing so your studio always knows what was agreed.
200+ companies servedFrom a first store to an ADX listed developer
What a London fashion site can include
A London label's year is shaped by the fashion week schedule, the buying appointments that follow it and the press cycle that runs months ahead of the shop floor. A website that only shows this season's product misses most of that work. We plan the site around the people who visit it: buyers from department stores and boutiques checking whether you fit their floor, editors and stylists looking for images and samples, private clients wanting a fitting, and shoppers who found you through a show or a feature. Each of them needs a different route through the site and a different call to action. The features below are the ones London fashion businesses ask for most often. We choose the right mix during discovery, so a two person studio in Hackney does not pay for a system built for a Mayfair house with a client relations team.
Full screen campaign imagery, look by look pages with fabric and construction notes, and an archive of past seasons that stays online for buyers and researchers. Images are served in modern formats at the right size for each screen, so a heavy campaign shoot does not slow the page on a phone signal in the Underground.
Collections that look editorial without making visitors wait.
A gated area where approved editors and stylists download high resolution images, line sheets and press releases, and request samples for shoots against a simple form that records the publication, the shoot date and the return date.
Your PR person stops emailing the same files twenty times a week.
A trade enquiry route that asks the questions your sales team needs: store name, location, current brands stocked and order window. Approved buyers can be given a private page with the line sheet and showroom availability during the selling period after each London show.
Fewer unqualified trade emails and faster replies to the right buyers.
For tailors, bridal designers and made to order labels, a request form that captures the occasion, preferred dates, measurements already on file and whether the client wants a studio visit or a video consultation. Requests land in your inbox or CRM with all the detail attached.
Private clients book with the information your atelier needs.
A searchable list of the shops that carry you, from Marylebone boutiques to department stores and stockists abroad, with map views and filters by country. Your team updates it from the CMS when a new account opens.
Shoppers who find you in a magazine can find you in a shop.
Journal pages for interviews, studio visits and process stories, written and published by your own team. Good editorial content is how a young label earns search visibility for the craft and materials it is known for, rather than for its name alone.
Search traffic that comes from what you make, not only who you are.
Clear pages on materials, mills, factories and care, structured so every claim can be backed by evidence your team holds. The CMA's Green Claims Code expects environmental claims to be clear, accurate and substantiated, so we build these pages to show the proof, not slogans.
Sustainability messaging that will stand up to scrutiny.
London shows bring buyers from across Europe, the Gulf and Asia. We can add translated pages for key markets with correct hreflang tags, so a buyer in Paris or Seoul sees the right language and search engines index each version properly.
International buyers read you in their own language.
Signup forms for collection launches, sample sales and show invitations, connected to your email platform, with consent recorded the way PECR and UK GDPR require and a cookie banner that genuinely lets people refuse non essential tracking.
A mailing list you can use without legal risk.
If clients visit a studio in Clerkenwell or a shop in Soho, we set up location pages, LocalBusiness structured data and consistent address details so the business shows correctly in map results. For labels without a public address, we focus search work on collections, materials and editorial instead, and keep the studio address private.
People searching nearby find the door, not just the brand.
Who this is for
Fashion in London is not one market. A graduate label from a Central Saint Martins or London College of Fashion course has different needs from a Savile Row tailor or a showroom representing a dozen brands. The common thread is that each depends on credibility before revenue, and the website carries most of that credibility. We scope each project around who must be impressed first, and we keep the build small enough for the team who will run it after launch.
You may be showing in London for the first time or building a list of stockists. The site needs a strong lookbook, a press room, clear wholesale contact and an about page that tells your story in plain English. We keep the CMS simple enough that the designer can update a collection the night before a presentation without calling a developer.
Start with lookbook, press and wholesale; add editorial later.
Your clients buy through appointments, not baskets. The website must convey craft, show the process and lead to a well structured fitting request. We pay attention to image quality, typography and copy tone, and we make the appointment route clear on every page, including for overseas clients who visit London for fittings.
Appointment requests, not online checkout, are the conversion.
You need a page per brand, shared press and buyer areas, and the ability to grant a buyer access to some brands and not others. We build role based access so your team controls who sees line sheets and prices during each selling window.
Permissions planned per brand from day one.
Many London brands have a site built for a launch years ago that nobody on the current team can edit. We audit what ranks, what links point to it and which pages still bring enquiries, then rebuild with redirects so search visibility is kept rather than lost.
We map every old URL before the new site goes live.
How we work together
We do not have a London office and we do not pretend to. Our team of 80+ works from Dubai, Riyadh and Karachi and has delivered 200+ projects across the UAE and the US, and we are rated 4.7 from 23 Google reviews. For London clients, discovery, design reviews and training all run by video call, with a shared board where every task and decision is written down. You see progress in a staging site you can open on your own phone, and nothing goes live without your sign off.
A defined build with a deadline
We agree what the product has to do, write it down with a price and a date, and build exactly that. Changes are priced before they are made, not discovered on the invoice.
A product that keeps evolving
Named engineers who work your hours, join your standups and stay on the codebase. You direct the backlog; we own the quality of what ships.
Something live that needs looking after
A monthly block of hours for improvements, fixes and the small requests that otherwise wait months. Unused hours carry for a quarter.
Technology
The stack follows your team and your plans. A small studio often suits WordPress with a lean custom theme; an image heavy label planning to sell later may suit Next.js with a headless CMS, so content and a future store share one front end. Either way your staff edit pages without code.
01Web
02Commerce
03Data and cloud
04Marketing and tracking
It depends on the number of templates, the content you already have and the integrations required.
A lookbook, press and wholesale site with existing photography moves faster than a multilingual site with gated buyer areas and a stockist database. The biggest variable is usually content: final images, copy and line sheets. We agree a timeline after discovery and work back from your fixed dates, such as a show, a presentation or a press day, so the site is ready before the moment it matters, not during it.
Schedule a free consultation and get a written recommendation, with costs, before you commit to anything.
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