Services · Website development · Fashion websites

Manchester fashion websites for labels, wholesalers and the groups behind them.

Codeeo provides fashion website development Manchester businesses use for everything around the shop: corporate and group sites for fast growing online labels, careers pages that attract designers and buyers, trade portals for Cheetham Hill wholesalers, creator and collaboration programmes, and brand sites for Northern Quarter independents. Manchester has built a reputation for fashion companies that grow quickly. The website that worked at launch rarely fits the business three years later, and that is usually when they call us.

We build websites and web platforms that inform, recruit and generate enquiries. Checkout and store builds are a separate service, and we leave a working store alone unless you ask us to change it. Our team works with Manchester clients remotely, holding workshops and reviews over video call rather than in person.

Built for
Online first fashion groups, Cheetham Hill wholesalers and importers, Northern Quarter independents and vintage sellers, and growing labels across Greater Manchester.
Typical timeline
The schedule is set with you once discovery has confirmed the page types, integrations and approvals involved, and it allows for the sign off steps a larger fashion group needs.
What you own
Code repositories, domains, hosting, CMS administration, analytics properties and candidate or trade data are registered to your company, with our access removable at any time.
Rated
4.7 / 5 from 23 Google reviews

200+ companies servedFrom a first store to an ADX listed developer

Modon
Majid Al Futtaim
HP
Belkin
Dulsco Group
OneClickDrive
Hanayen
HMS
Clocksprings
Ghezlan

What the platform can include

More than a shop window: the sites that run the business around it.

For a Manchester online label, the store usually already exists on a commerce platform and works well. What is missing is everything else: a corporate site that explains the group to investors, suppliers and journalists; a careers site that can handle a steady flow of applications for design, buying, merchandising and warehouse roles; a place where creators apply to collaborate; and proper pages on ethical sourcing and supplier standards. For wholesalers in Cheetham Hill, the need is different again: a trade site where retailers across the UK and abroad can browse ranges, apply for an account and arrange a showroom visit. We build these as structured web platforms with clear editing permissions, so each department updates its own section without waiting on another. The capabilities below are combined differently for each client. Where a function already works well on another tool, we link to it rather than rebuilding it.

Explain your project
  • Group and corporate site

    A site for the company behind the brands: what the group does, its brands, leadership, supplier standards, news and contact routes for media and partners. It sits on its own domain or a subdomain, kept separate from the consumer store so shopper traffic and corporate audiences each get the right pages.

    Journalists, suppliers and partners find facts without searching the store.

  • Careers and recruitment

    Role listings by team and location, pages on head office, studio and warehouse life, and application forms that pass candidates to your applicant tracking system. Job pages carry JobPosting structured data so they can appear in job search results, and candidate data is handled under UK GDPR with clear retention rules.

    A steadier flow of applicants for design, buying and operations roles.

  • Wholesale trade portal

    Retailers apply for a trade account, your team approves them, and approved buyers see ranges, pack sizes, minimum orders and new arrivals. Visit requests for the showroom are captured with the buyer's business details. Pricing stays behind login, away from competitors on the same street.

    Trade enquiries from across the UK without constant phone calls.

  • Creator and collaboration applications

    A programme page explaining how collaborations work, with an application form for creators to share their channels and audience, and a review queue for your marketing team. Disclosure expectations for paid partnerships under the CAP Code are set out clearly so creators know the rules before they apply.

    Collaboration requests arrive organised and screened.

  • Supplier standards and sourcing pages

    Pages covering factory lists, audit approach, modern slavery statement and materials policy, edited by your compliance team. Organisations above the turnover threshold in the Modern Slavery Act must publish an annual statement, and we give it a clear permanent home linked from the footer.

    Policy documents that are easy to find and keep current.

  • Vintage and independent brand sites

    For Northern Quarter shops and vintage sellers: a lively homepage, a feed of new arrivals photographed in store, event and pop up announcements, and clear directions. Built so a two person team can post new stock from a phone between customers.

    Regulars check the site before they visit.

  • Events and launch pages

    Landing pages for sample sales, pop ups, student nights and launches with RSVP forms and capacity limits. Pages are built from reusable blocks, so marketing can publish a new event page in minutes rather than briefing a developer each time.

    Faster campaign pages with less developer time.

  • Search, speed and structured data

    Technical SEO built in from the start: clean URLs, XML sitemaps, Organization and LocalBusiness markup, image optimisation and Core Web Vitals checks on real phones. For groups running several brand sites we set consistent standards so each site is indexed correctly.

    Every site in the group gets a sound technical base.

  • Permissions and workflows

    Role based editing so HR manages careers, compliance owns policy pages and marketing runs news and events. Drafts can require approval before publishing, and every change is logged with who made it and when.

    Many editors, one consistent site.

  • Press and media centre

    A newsroom for announcements, brand assets, executive photos and approved boilerplate text, with a contact route that reaches the right person in the press office. Assets are grouped by brand so a journalist covering one label does not have to dig through files for the whole group, and expired campaigns can be archived rather than deleted.

    Media requests handled faster with fewer follow up emails.

Who this is for

Where Manchester fashion businesses usually start.

Manchester's fashion economy covers fast growing online labels with head offices in the city centre and Salford, a dense wholesale district in Cheetham Hill, independent and vintage shops in the Northern Quarter and Afflecks, premium stores around King Street and Spinningfields, and a steady supply of graduates from the Manchester Fashion Institute. The four starting points below are the ones we see most. Many clients fit more than one, and the platform can grow from one to the next.

01

An online label that has outgrown its brand pages

Your store works, but the about page, careers and press links are squeezed into a commerce theme that was never designed for them. We build a separate corporate and careers platform that links cleanly to the store, with its own editors, analytics and search setup, so recruitment and corporate messages stop competing with product pages. Shoppers who search for the company name rather than the brand also land somewhere sensible.

Store stays as it is; the group gets its own site.

02

A Cheetham Hill wholesaler or importer

Much of your business still happens by phone, in the showroom and through messaging apps. A trade portal lets retailers browse new lines between visits and apply for accounts online, while you keep control over who sees prices. We plan it around the way your buyers already order rather than forcing a new process. Seasonal launches and new arrivals can be pushed to trade customers by email straight from the portal.

Private ranges and account approval first.

03

A Northern Quarter independent or vintage seller

Your stock changes daily and customers follow you closely. The site needs fresh arrivals, events and directions more than heavy features. We keep it light, quick to update from a phone and strong in local search for the area and the styles you specialise in. Searches for the Northern Quarter, vintage denim or one off pieces are the ones worth winning.

Simple, fast and easy to post to.

04

A new graduate label

You need credibility with buyers, press and early customers on a small budget. We focus on a strong portfolio style site with a lookbook, a short story about the label and a clear contact route, and build it to extend later rather than replace. A short page on your graduate collection gives press a reason to link to you.

Small first release, designed to grow.

Our six step process for Manchester fashion platforms.

  1. 01Stakeholder discoveryVideo sessions with the people who will own each section, such as HR, compliance, trade sales and marketing, to collect their needs and the systems they already use.
  2. 02Platform architectureWe decide what lives on the store, what lives on the group site and what sits behind login, then agree domains, URL structure, editing roles for each team and how the sites link to one another.
  3. 03Design systemA shared set of components and type styles so the corporate, careers and trade sections look like one company, while each brand can keep its own visual identity.
  4. 04Build and connectWe develop the templates and connect the applicant tracking system, CRM, email platform and analytics, with consent tooling configured under PECR from the first deployment.
  5. 05Content migration and QAExisting policies, news and job pages are moved and redirected. We test forms, permissions, accessibility to WCAG 2.2 AA and performance on mid range phones.
  6. 06Launch and handoverGo live is planned outside peak trading weeks. Each team gets training for its own section, and we hand over documentation for hosting, backups and deployments.

Technology

What we build this with.

Group and careers platforms often suit a headless CMS with Next.js, which lets several teams edit content safely and keeps pages fast. Independents usually do better on WordPress. Trade portals can be built on either, or on Laravel when complex account rules are needed. We recommend after discovery, not before, and we explain hosting, upkeep and who can maintain each option in future.

01Web

  • React
  • Next.js
  • TypeScript
  • Node.js
  • Laravel
  • WordPress

02Commerce

  • Shopify Plus
  • WooCommerce
  • BigCommerce
  • Headless storefronts

03Data and cloud

  • PostgreSQL
  • MySQL
  • MongoDB
  • AWS
  • Azure
  • Docker

04Marketing and tracking

  • GA4
  • Google Tag Manager
  • Search Console
  • Meta Pixel
  • Looker Studio

Common questions from Manchester fashion companies.

The store sells products; the website platform does everything else.

Commerce platforms are excellent at product pages and checkout but awkward for careers, corporate news, supplier policies, trade accounts and creator programmes. We build those as a separate platform with its own CMS, editors and analytics, linked closely to the store so customers move between them without confusion. Your existing store does not need to change, and both can share design elements so the brand looks consistent. Shared navigation and footer links make the handover between the two feel natural to visitors.

Tell us what the business needs. We will tell you what to build first.

Schedule a free consultation and get a written recommendation, with costs, before you commit to anything.

Get in touch

PROVEN RESULTS

4.7 / 5from 23 Google reviews